Tagged: youtube

Quick Tips to Use YouTube for SEO

Posted on September 17, 2015 by - Marketing, SEO

YouTube Logo

 

In an age when video dominates how people receive information, SEO experts have looked to YouTube as another tool to be optimized for search engines. YouTube SEO is still a new field, but already there are tips and tricks to making your videos work for you. Whether your company is currently running a YouTube channel or is still in the planning stage, here are a few quick tips for using YouTube for SEO purposes.

Use Keywords in Your Video

No matter what type of SEO you are doing, keywords are king. Even with YouTube, including the right keywords in your title, description and video are important. Make sure to write long descriptions for every one of your videos (over 150 words) and include keywords in those descriptions. Also be sure to include your company name, address and contact information in the description of your video. If you want to take it one step further, then you can work to actually use certain keywords in your videos. By using keywords in your videos, Google will use its auto-caption technology to capture those keywords and associate them with that video. You can even transcribe your own videos if you want to be sure those keywords are captured.

Choose Your Topic Wisely

Your topic is even more important than your keywords. Your company does not want to be competing for markets of millions of customers. Finding a niche market in your industry that would benefit from videos the most is the best method for success. Use this SerpStats tool to discover what topics are best for your industry. Be sure to click the “only questions” filter once you enter your search term to discover what questions customers might be asking. Use your videos to answer those questions.

Understand How YouTube Recommends Videos

Now it’s time to understand how YouTube ranks videos. The best thing to understand is that subscriptions hold far more SEO power than likes. If YouTube sees that a viewer subscribed to your channel after watching a video, that video will rank much higher than if that viewer simply liked it. You need to build your YouTube campaign around gaining subscribers. So instead of doing a company overview video, create a playlist of specific videos that detail your company’s products. Be sure to answer industry questions and consider making a “Debunking ______ Myths” series to continually answer questions viewers might have. By building video series instead of single videos, you give viewers more reason to subscribe instead of like.

YouTube SEO is still a new field that is constantly changing. If you or your company needs help building a YouTube community, contact Thoughtwire Media today.

YouTube Becoming More Advanced

Posted on September 22, 2014 by - Uncategorized

You probably have heard of search engine optimization (SEO) before, right? It’s the process of optimizing your website so it is found easier by the web crawlers and you site appears high on the search engine results page (SERP). But what you may not know is that Video SEO is not only a reality, but an excellent way to drive traffic, sales and leads directly to your website.

You get an HQ like this through innovation.

You get an HQ like this through innovation.

Google and other search giants are well aware of this fact. After all, they write the search algorithms that we use. There is a separate algorithm, however, for videos and video results, so understanding how videos are different and getting them to work for you is becoming paramount for businesses and SEO experts.

In order to accommodate the growing need of industry experts to have real time stats and analytics, YouTube has recently announced they have added a major update to their current analytics system, and as a result, real, live-time numbers will be updated and available every minute.

“Realtime data is estimated and meant to provide general guidance on potential view activity on your videos. This approximate character of the numbers is also shown in the rounding off to two significant digits,” wrote YouTube on its Support Page.

Do you have Video SEO for your website? Need a video created? Need an existing video SEO-ed for better SERP results? Get Thoughtwire Media’s Video SEO now.