Posted on October 6, 2014 by Thoughtwire News - Uncategorized
A lot of people like to root for the underdog. It just makes for a better story. But in the land of search engines, the lower rated crawler is there for a reason. That is to say, a good reason the majority of humans use Google is because it simply displays the results they want better and faster than any other entity.
But Google is not perfect, and when a name like Microsoft is driving the Bing machine, the race is never totally over. Recently, Bing has decided to start showing complete song lyrics in search results. Don’t think that’s significant? Fair enough, but just understand progression and speed are from several really small factors that add up to a nice piece of the pie.
Let’s put it this way: raise your hand if you have ever used a search engine to find a song lyric or to figure out the artist behind the track. The difference, now, however, is that you don’t have to click on a webpage and go somewhere else to figure it out. It’s displayed, you read and move on with your existence.
Do you have questions about what the search engines want? Want to appear on the first page of the results page? Thoughtwire Media can answer your questions and set you up with an amazing SEO plan—get started by calling 800-367-2570.
Posted on September 10, 2014 by Thoughtwire News - Uncategorized
When the latest version of something comes out, most people want it. It doesn’t matter if it’s a new brake pad or the latest smartphone, the desire exists. But in terms of technology, there seems to be a new model unveiled every other month.
Take Apple products, for example. Yesterday was the release of the iPhone6, and as a result, everyone with an iPhone now has an outdated device. Now, consumers are having to decide how much they really care about owning the next new thing, and if it’s really worth shelling out all of those bucks.
Without a contract, the iPhone6 starts around $649. That’s a mortgage payment for a lot of people. If you are due for an upgrade from your carrier, then you might be in luck. If you have the patience (and if your phone lasts for two years) to play the upgrade game, you can stay relatively on par with the latest releases.
But the profit margins aren’t slowing down. So consumers should expect new releases all the time. The big question is, then, how much are you willing to pay for the upgrade? At what point do we, as consumers, ask for a break? Can they at least keep the charges the same? Nope, because the difference, in Apple’s case, between 900 billion in profit and 899 billion in profit makes all the difference.
In the future, maybe tech producers will make a device that will last longer than one year with the ability to update the software, not completely overhaul the hardware.