Tagged: twitter

Twitter’s Deal With Google

Posted on February 6, 2015 by - Social Media

What You Need To Know About Twitter Partnering Up With Google

Twitter's Deal With Google

In case you haven’t heard, Twitter’s CFO, Anthony Nato, really wants Twitter to be one of the top revenue generating Internet companies in the world – reaching $14 billion a year in the next decade. In fact, those were his exact words. And what’s the best way to do that? Well, there were lots of options and plans discussed, but one of the first things they did was partner back up with Google. I mean, how could you not want to partner with a giant like Google?

You may recall in 2009 the two companies agreed to allow tweets to display in Google search results. But this fizzled after a couple of years due to the COO of Twitter wanting more control of the content. Now however, this deal may lead to an increase in both revenue and traffic – something Twitter could use more of. After all, they may have exceeded revenue estimates last quarter, but user growth continues to slow.

Twitter’s plans are rather detailed and extensive, so we’ll spare you the details – but basically they want to monetize syndicated content, and diversify their advertising products. Which is really a good plan regardless of the quarter or the partnership, when you think about it.

 What Are You Likely To See Going Forward?

Well, you may see more promoted tweets popping up again, on Google and on Flipboard, or elsewhere. And you may see a new feature they’re toying with called Instant Timeline, which would show up as relevant search results even if you’re logged off of Twitter, or don’t have an account yet. It’s another genius idea for getting more people to sign up – so they can view the content they just clicked on.

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Twitter Is Now An Ad Network

Posted on February 4, 2015 by - Social Media, Uncategorized

Twitter Ads

 

In case you haven’t heard, Twitter has announced their plans to allow advertisers to promote tweets on other apps and websites. This is huge, because it means it can be used as a network for posting ads online, anywhere.

The news is a result of Flipboard and Yahoo! Japan partnering with Twitter. To give you more of an idea of how it works, Twitter’s Ameet Ranadive said:

“Let’s say Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach similar audience on a mobile application like Flipboard. Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Best of all, because Flipboard already integrates organic Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.”

You’re probably wondering what this means for Twitter going forward. Sure, this is great for advertisers, but will this affect the usability or user-friendliness of it? Well, if we look to Facebook or Pinterest as examples, sure people balked at first about the ads – but quickly got over it. After all, they’re not going to quit Facebook or stop pinning. And some people (like us marketing people) love that the ads they see are targeted to their interests and likes.

Honestly it’s surprising it’s taken Twitter this long to finally cash in like all the other platforms have. Sure, they will always own the hashtag, as they were the first one to come up with that, but this really takes social media advertising to a whole new level. Speaking of the hashtag, it used to be the only way TV companies could really target their audiences on social media; but this new form of ads is different, since it will always be available – not just in real time like before.

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2014/2015: The rise of E-commerce on social media

Posted on December 19, 2014 by - Marketing, Social Media, Uncategorized

shopping

 

 

 

 

 

 

 

 

You may have heard that Facebook and Twitter have been testing out the E-commerce experience by bringing shopping to users in their social streams, but this raises many questions.

Will people get sick of the ads and always paying to promote anything on Facebook?

Do people really want to buy from a place they go to check in on their friends?

Will you click “buy” while scrolling through your news feed or Twitter feed?

Obviously Facebook and Twitter execs hope so, but next year will surely prove to be the year of E-commerce moving full steam ahead on social media platforms. Besides, what if they could “own” a big piece of the pie if they play their cards right? It is a $293 billion pie to be exact. And with social media sites like Facebook and Twitter making it as easy as a couple of clicks – buying without leaving their sites may just be easier than we all thought.

Twitter did try this back in 2013, but the process wasn’t seamless and ended up being rather clumsy. Even Amazon tried its hand at hashtag-based sales, but it wasn’t the best way to get people to buy either.

Facebook tried its hand at E-commerce with the Facebook store program in 2011, which notably ended with huge companies like Nordstrom and The Gap opening then closing their stores within just a year.

So since some analysts predict that Facebook and Twitter are more likely to resemble Starbucks, where people want to hang out there buy never buy anything, where is E-commerce going to really shine in 2015?

Enter Pinterest.

We already know from market research that women are the biggest purchase influencers in a family unit. They are usually involved in or making the final decision to buy, or not to buy for the family.

They’re also the ones who are rocking out Pinterest on a daily basis. Pinterest is, after all, where you go to pin things you want to make, buy or experience. And, Pinterest said that two thirds of its content, or over 30 billion pins, comes from businesses. That is huge!

So, in conclusion, the future of the relationship between E-commerce and social media may be a fuzzy and confusing one, but one thing’s for sure – it’s not going anywhere anytime soon!

Are you cashing in on these huge opportunities to reach your potential clients online? Contact us today to see what our social media specialists can do for you.

1-800-367-2570

Reminder: SEO Still Extremely Important

Posted on November 13, 2014 by - SEO

Even the Biggest Social Platforms Use SEO

With the rise in mobile apps and the continuing success of social media platforms (not just in the U.S., but globally), business owners and marketing managers have begun wondering about the value of search engine optimization (SEO).

Image via Alexis Wilke

Image via Alexis Wilke

Here’s one side of the argument: my company has thousands of likes/shares/plus 1s on social media; I’m being found online so why do I need SEO?

The first thing wrong with that argument is a failure to understand the purpose of social media from a business perspective. Social media is to be used to engage and interact with current and prospective customers while showing that you generally care about their feedback and input.

Social media should not be used, however, as a means to sell. Sure, you can dramatically increase the presence of your brand and products through platforms like Facebook and Twitter, but when you blatantly try to get your followers and friends to buy, they will simply unfollow your page and won’t come back.

“Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site,” reported Danny Sullivan of Search Engine Land

That means that even though Twitter has close to 300 million users, they still implement SEO tactics, which have generated 10 times the amount of traffic. The bottom line is that SEO helps you get found, appear ahead of the competition and perhaps the biggest issue (as we are seeing with huge companies that already have a massive amount of traffic), SEO gets people to your site that weren’t looking for you in the first place.

How is your current SEO for your company? Grow your brand, get more leads and make more money with a comprehensive SEO plan from Thoughtwire Media. Billions of Internet users should find your business; Thoughtwire will make sure they can.

Bing & Twitter Combine—More Digital Alliances

Posted on June 30, 2014 by - Uncategorized

Have you started to notice a trend? Everything is connected. It used to be, one company made the hardware. Another the operating system. Then the browser, platform and website itself were all different entities as well. Then someone realized, wow, we could make a trillion more dollars if we were mobile and web. If we had phones and websites. It didn’t take long before the mergers, buyouts and acquisitions started happening like wildfire, where a handful of big players looked to own it all.

Two black holes are about to merge. Only time will know the result.

Two black holes are about to merge. Only time will know the result.

In the latest combination of the total control digital marketing strategy, the search engine Bing and social media giant Twitter are combining once again. Back in 2009, the two companies began their partnership but have recently gone to new levels.

“Tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets,” reported Amy Gesenhues.

So here’s how it is breaking down now with all the major players and their associated platforms:

Google: a privately held company with founders Larry Page and Sergey Brin controlling 56 percent of stockholder voting power. Google owns YouTube and Blogger, has total control of search traffic, produces a Google Phone (like the Nexus 5) and created the operating system Android. The Chromebook will also look to replace laptops and the soon-to-be-dead desktops.

Apple: has the iPhone, iPad, iTunes and iPod, so they have all the devices not only covered, but based on sales, Apple is number one. Apple lacks in the search department, however, as Safari leaves a lot to be desired. Many use Apple devices to access the digital universe, but that’s where it stops.

Microsoft: they will always have Windows, the operating system used by the most humans on the planet. And they have search covered with Bing and Internet Explorer (although IE may only be used by three people). And gaming with the Xbox. Recently the Windows phone sales have increased and the operating system can be used across all platforms.

Yahoo is declining because of a lack of devices and Amazon is trying to nudge their way in with their new Fire phone. Who will be left, five years from now?