Tagged: social media advertising

How a Retail Business Can Excel at Social Media

Posted on February 23, 2015 by - Social Media

storefront

Let’s say you have a brick and mortar store, or several, and you want to improve your social media presence and get the most bang for your buck – where do you start?

Well first, you need to create brilliantly beautiful company pages on Facebook, Google+ and Twitter, complete with high-quality profile and cover photos. Make sure all of your settings are set for privacy purposes to prevent tagging or positing by any spammers (Facebook for example), then start posting some great, relevant posts.

What kind of posts?

Industry news, tips or trends, and occasionally pushing people to your website, of course. Remember to be picture heavy, and use only copyright-free pics.

Know your audience and post content that is relevant, informative or educational to them.

But let’s dig deeper. What else can you do to set yourself apart?

Well, to get new Likes and Followers on Facebook, you need to promote your page. It’s the single best way to get Likes and Followers which could turn into leads in a short amount of time. You can get a lot from just $5 a day for two weeks, and we can manage this for you. Contact us here.

Then what?

Next, focus on creating more in-depth content. Video, for example, gets 12 times the views and clicks as pictures and is great for engagement and sharing opportunities. If you can’t create one, just find one that is already popular and share it. Social media is, after all, about sharing great content.

Don’t spam your followers with your products and services. Be aware that most people don’t want to be sold to through their social media feed. If you want to push products and services, don’t worry – each social media platform has advertising campaigns you can run, separate from the content you create/share. Programs such as the new Facebook advertising options are where you can try to sell directly online.

Finally, don’t drop off the face of the planet. You need to schedule or post something at least a few times a week, or several times a day depending on the platform. Continually respond to comments, take follower’s suggestions, ask them questions, and so-on. Don’t ever look to stop building and managing the relationship you have with your followers.

Your daily, weekly and monthly analytics are important to track as well. Specifically for retail businesses that are promoting and selling products online, you need to have someone in place to track conversions, analyze data, and come up with new strategies.

Contact our social media specialists to learn more, or to see how they can help you today.

Achieving Restaurant Success on Social Media

Posted on February 18, 2015 by - Social Media

In this series we’ll discuss three different industries or businesses, and how they can succeed on social media. There are paid and free ways to do this, and we’ll just give you a few tips to get you started.

Restaurant Success on Social Media

 

4 ways to find restaurant success on social media:

Cater to foodies and food lovers

You’re a restaurant, and you make and sell food, so this one should be a no brainer. But the point is to post high-quality, detailed images that make your follower’s mouths water. After all, if you make them hungry for your food, they’ll likely come in that day for lunch or dinner.

Posting times for lunch would be around 10:30 a.m. to get them thinking about their lunch break – and for dinner would be between 2-4:30 p.m. This way you could catch them before they pick up their kids from school, or before they get off of work. Everyone is busy these days, so don’t forget to mention your to-go or catering services as well. Pictures work best on all platforms, especially Facebook, Instagram, and Pinterest.

Give them a reason to come back

Give away food, coupons, discounts, you name it – anything to give people a reason to come back to your pages again and again. This works great on Facebook, just be careful not to be too promotional or you might see your Organic Reach decline or at worst, FB may ban you for a day or take the post down.

Promote your Facebook page

The single best way to get new Likes, Followers and customers is to promote your page on Facebook. Start small if you want, but if you aren’t sure what parameters to set – contact our social media specialists to have them run this for you. They have years of experience running advertising campaigns on social media and promoting brand awareness through acquiring thousands of Likes and Shares.

Drive in-store customers to your pages

You need to get the people that regularly enjoy your dining experience to interact with your brand on social media. Have cards next to your menus with QR codes or social icons. Give them incentive by offering 10 or 15 percent off their meal when they Like your page or give you a review. Utilize a social app like Foursquare and offer free appetizers when they “check in.”

Restaurant Success on Social Media

Consider it a huge win for your restaurant when you can get customers to leave positive reviews on sites like Foursquare, Facebook, Google+, Yelp, and Trip Advisor

If you’re unsure about giving away free food, remember that online reviews and a strong online presence can work wonders for restaurants! You will always have your loyal base of customers. A strong online presence can help you sell meals to tourists, people looking for a new place to eat, and people looking for a phone number to place a to-go order, to name a few.

And all these new potential customers aren’t looking through the phonebook anymore. They’re searching on Google. Which is where your brand will be found after intensive social advertising campaigns, a bigger social circle, and a lot of great reviews!

Contact us to learn more, or to see what social media packages we have to offer to ensure you’re well on your way to increasing your restaurants social media and overall online presence.

New Facebook Product Ads Will Be Beneficial to Retailers

Posted on February 18, 2015 by - Social Media

Facebook Product Ads

Facebook is making another change. This time, it’s not a News Feed algorithm change but something a little more exciting, especially for brands and retailers.

With the changes in Facebook’s organic reach, we predicted that 2015 would be the year of paid advertising on Facebook. The announcement of the new ad type, Facebook Product Ads, should make this process even more efficient.

Dynamic Product Ads

With Facebook’s new dynamic product ads, you will be able to promote various products across multiple devices.

Rather than having to create and configure different ads for different devices and products, you can creatively do it all at one time. These campaigns can be set up to run continuously and to reach the most relevant shoppers.

Kristi Argyilan, Senior Vice President at Target, had the following to say about dynamic product ads:

“With dynamic product ads, Target has been able to more easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices – an important and fast-growing area for Target – where we’re seeing two times the conversion rate.”

Multi-Product Ads

Facebook’s multi-product ad type will have the capability to show several of your products in one scrolling ad. Facebook hypes it as, “a highly engaging and visually rich way to increase sales and grow your business.”

Brands will be able to get creative with this too. Whether you want to show multiple products or tell a story through pictures, it will be interesting to see how creative businesses get in order to gain the attention of consumers.

Does your business want to reach potential consumers and expand your online presence? Contact our Social Media Specialists and we’ll have you on your way to expanding your social circle with customized management and advertising plans.

Twitter Is Now An Ad Network

Posted on February 4, 2015 by - Social Media, Uncategorized

Twitter Ads

 

In case you haven’t heard, Twitter has announced their plans to allow advertisers to promote tweets on other apps and websites. This is huge, because it means it can be used as a network for posting ads online, anywhere.

The news is a result of Flipboard and Yahoo! Japan partnering with Twitter. To give you more of an idea of how it works, Twitter’s Ameet Ranadive said:

“Let’s say Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach similar audience on a mobile application like Flipboard. Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Best of all, because Flipboard already integrates organic Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.”

You’re probably wondering what this means for Twitter going forward. Sure, this is great for advertisers, but will this affect the usability or user-friendliness of it? Well, if we look to Facebook or Pinterest as examples, sure people balked at first about the ads – but quickly got over it. After all, they’re not going to quit Facebook or stop pinning. And some people (like us marketing people) love that the ads they see are targeted to their interests and likes.

Honestly it’s surprising it’s taken Twitter this long to finally cash in like all the other platforms have. Sure, they will always own the hashtag, as they were the first one to come up with that, but this really takes social media advertising to a whole new level. Speaking of the hashtag, it used to be the only way TV companies could really target their audiences on social media; but this new form of ads is different, since it will always be available – not just in real time like before.

Follow us on Twitter here for more social media tips, trends and news – and contact us to have our social media specialist give you a free quote for their services.

Yes, we can manage your social media for you! Call today. 800-367-2570

Advertising in Your Free Space

Posted on June 24, 2014 by - Uncategorized

Where’s the line? How much are you willing to compromise? Within the digital landscape, consumers use hundreds of free services, including: apps, programs, websites, social platforms and more. Although there is never a direct charge to your bank account, all of these services do in fact come with a price—the image or brand or product is forced into your visual field and your mind, whether you like it or not.

Argument 1: Who Cares?

OLYMPUS DIGITAL CAMERA

Facebook can throw as many ads on a page as they want as long as I don’t get billed for updating my status. Sure, it can be annoying to scroll past ads, or have to manually click an “X” so a window disappears, but that’s the only way the service can be free. There has to be a way of paying for the upkeep, maintenance, improvements and tech upgrades to the operating system or platform.

Further, studies show digital consumers are just fine with the mix of free platforms loaded with ads. “Digital consumers are happy with the current online media model. In fact, 59% don’t currently pay for access to digital media content, and 46% are prepared to keep it that way through advertising,” reported Perry Simpson of DMnews.com.

Argument 2: My Experience is being Ruined by Non-Stop Ads

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It’s hard to tell if I’m on my social media page, or in the middle of Times Square with the constant flood of marketing. Buy this, upgrade to that, enhance, purchase, click, click, click! 80 percent of my screen is layered with “legal spam,” approved by the search engines and social platforms because it makes them money. I understand sites need upkeep, but Wikipedia is massive and doesn’t run ads. You could still make a million dollars if you just had one small ad in the corner. But no, you have to make a billion dollars with 20 ads on my page, all the time telling me I should be thankful for your “free” service.

Where do you stand? Post a comment and we can further the conversation.