Tagged: smartphones

Why Mobile Marketing Benefits Brands and Consumers

Posted on December 10, 2014 by - Mobile

Say Goodbye to Traditional Loyalty Marketing Programs

Mobile Marketing Graphic

 
In an article from Ad Age, CEO Lars Albright, noted that, “Mobile is shaking up the traditional loyalty model, just as it’s shaken up so many other things.” He’s right.

Think of frequent flyers miles, hotel member rewards, or supermarket fuel incentives as traditional loyalty programs. While it might be harsh to bury them already, many brands are finding out that mobile loyalty programs can be much more effective for all parties involved.

Consider the simplicity of this example pointed out by Albright:

American Express’ new partnership with Uber, for instance, represents a huge milestone for mobile commerce. It’s powerful and yet so simple. Under the program, participants pay with AmEx when they ride Uber, earn two times the rewards points and can use those points to pay for future Uber rides.”

Does the customer have to go out of their way? Not if they already have an American Express card and are using Uber anyway. This is just one example of how simple mobile rewards can be for consumers.

But brands won’t participate if they don’t get something out of it. Here’s why mobile loyalty programs are better for both parties:

Consumers generally don’t have to go out of their way to benefit and many mobile promotions are tailored to their specific preferences.

Brands have consumers at their fingertips. They can reach them at any point with a text message or push notification.

Consumers can essentially use their smartphone (a device they’re already attached to at every waking moment) to earn rewards and save money at their favorite retailers, restaurants, and services.

Brands get incredible insights on consumers beyond basic male/female demographic information. This includes contextual data such as where they’re located, their shopping habits, and preferences.

When something comes along (smartphones) that consumers bond with and brands can use to market their products and ultimately make more money, it’s a win-win and that means it’s here to stay.

If your brand needs a mobile app, responsive website, or a mobile marketing plan to better reach your targeted audience, call us at 800-367-2570 or contact us here.

Become a Billionaire With Your Own Mobile App

Posted on November 20, 2014 by - Mobile

Quick Tips on how to Build Your Own Successful Mobile App

If you have an amazing idea, the next step is doing something with that concept or it will only ever exist in your brain. In the digital environment, there seems to be a new technology related idea that is created and put into practice seemingly every day. Most of these new ideas come in the form of a mobile application (app).

A mobile app is a software application that runs on any kind of mobile device, such as a smartphone or a tablet, and apps generally fall into two categories: one, apps that look to provide a similar service to what is already available on a desktop (copy apps), or two, apps that look to reinvent what one can do with a mobile device (invention apps).

In terms of copy apps, chances are you have used one or two recently. In the U.S., the most popular mobile app is Facebook (FB) with over 115.4 unique visitors. FB is followed by YouTube, Google Play, Google Search and Pandora round out the top five.

The FB platform already exists and the app just allows you to do the same things you would normally do on the social site, just from your mobile device. It is hard to create a new or original copy app because chances are the company is already doing it.

The real money is in invention apps. For example, mountain climbers have always wanted to be able to point to a cliff and know the name, height and location of the peak. It didn’t take long for someone to create an app where all you have to do is point your phone or tablet towards a summit, and all of the relative information will appear.

Apps can be applied to almost anything. Running low on sugar in your house or oil for your car? There’s probably an app for that. The market is insanely huge and all it takes is a few consumers to buy your app for the idea to spread like wildfire.

If you have an idea, where should you start? To begin with, keep quiet. Your idea could easily be stolen without any kind of trademark or ownership set up.

Two, contact a reputable mobile app development company, like Thoughtwire Mobile and Websites. They will be able to help bring your idea into digital reality. Once your app is created, it is just a matter of time before you start making millions.

Mobile and Your Business

Posted on August 1, 2014 by - Uncategorized

There are billions of smartphones and accessing the Internet through a mobile device is the preferred method. Most consumers and business owners are aware of mobile dominance, it’s just a matter of making sure your company is doing everything it can to appeal to and attract the mobile user.

Mobile tech has come a long way.

Mobile tech has come a long way.

For starters, what is the current state of your website? Built with Flash? Flash isn’t supported by mobile operating systems, so if you have a Flash site you will only get traffic from desktop and laptop users. Recently, Google has begun sending mobile search warnings in attempt to get everyone on the same page.

From the Google Webmaster Central Blog: “Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted.”

How your site was built is another thing to consider. You either need a mobile-friendly website or a mobile app. One of the easiest ways to transform your current site into something that all mobile users can enjoy is with a “Flip To Mobile.” All of your current content gets “flipped” into a Responsive Design website, where the information gets resized to fit any display screen.

Once your site is mobile-friendly, the next step is integrating social media for more traffic, leads and sales. After your social is set up, start aggressively targeting mobile customers through mobile banner ads and SMS/Text advertising. The more ways you can reach the mobile consumers, the more you can grow and expand your business.