Tagged: serp

SEO Equals Profit for Your Business

Posted on October 22, 2014 by - Uncategorized

On paper, it sounds pretty straightforward: there are hundreds of little things that can be done both on and off of your website to make you appear high on the search engine results page (SERP).

Great SEO service will help your company grow.

Great SEO service will help your company grow.

Appearing on the first page and above the competition is extremely important because consumers will click the higher URL most of the time for similar services. Also, 75 percent of users don’t go past the first SERP. For example, if 1,000 people are searching for your products and services and you aren’t on the first page, then automatically your business has lost the ability to connect with 750 consumers.

Great SEO gives you a huge amount of online exposure and makes you appear as the authority in your field. But because there are so many little ingredients that make up the perfect SEO pie, getting SEO will improve your overall brand and the user experience (UX) of your website as well.

There is a popular mantra in the SEO community, “Content is King.” Getting the right SEO service will ensure you have the content that both engages the consumer and gets the attention of the web crawlers.

An easy way to grow your business is by having customers flood your digital storefront and buy your products. Thoughtwire Marketing SEO will ensure you have the traffic, brand awareness and exposure you want in the digital environment.

To get Thoughtwire SEO started for your business, call 800-367-2570.

YouTube Becoming More Advanced

Posted on September 22, 2014 by - Uncategorized

You probably have heard of search engine optimization (SEO) before, right? It’s the process of optimizing your website so it is found easier by the web crawlers and you site appears high on the search engine results page (SERP). But what you may not know is that Video SEO is not only a reality, but an excellent way to drive traffic, sales and leads directly to your website.

You get an HQ like this through innovation.

You get an HQ like this through innovation.

Google and other search giants are well aware of this fact. After all, they write the search algorithms that we use. There is a separate algorithm, however, for videos and video results, so understanding how videos are different and getting them to work for you is becoming paramount for businesses and SEO experts.

In order to accommodate the growing need of industry experts to have real time stats and analytics, YouTube has recently announced they have added a major update to their current analytics system, and as a result, real, live-time numbers will be updated and available every minute.

“Realtime data is estimated and meant to provide general guidance on potential view activity on your videos. This approximate character of the numbers is also shown in the rounding off to two significant digits,” wrote YouTube on its Support Page.

Do you have Video SEO for your website? Need a video created? Need an existing video SEO-ed for better SERP results? Get Thoughtwire Media’s Video SEO now.

Bing Fights On

Posted on August 27, 2014 by - Uncategorized

Just because search is dominated by Google doesn’t mean other companies and web crawlers are giving up and conceding the digital empire. Bing is the perfect example of the little search engine that could.

Bing_logo_(2013).svg

Currently, new interfaces and search engine results page (SERP) layouts are be tested by Bing in hopes that two things will be achieved: one, the user will be able to navigate the web more easily, and two, more people will want to use Bing over other search engine options.

In the test runs, Bing has moved the top navigation below the search box, implemented grey directional arrows and used yellow lines above and on the side of the navigation menus.

“The current design has a solid black top bar with the navigation tucked away there, followed by the search box and then search results. The new design moves that navigation bar down with various interfaces being tested,” reported Barry Schwartz.

For the professionals in the search engine optimization (SEO) world and those associated with digital marketing, these changes are significant. But for the average user, one wonders about the impact. How much does the way display results are shown affect what browser you choose? Are you loyal to one search engine? Do you use whatever is the default? Do you refuse to use a certain web crawler? Please leave your thoughts below.