If you haven’t already learned about Conversion Rate Optimization, now is the time to start. Testing different versions of your website is one of the easiest ways to maximize a website’s ROI. Whether you are writing new content, using new pictures or changing button colors, your website can always be improved to bring you more revenue, clicks, etc.
While Conversion Rate Optimization (CRO) sounds complex, implementing it can be easy. Try it for yourself right now! Optimizely is one of the most well-known CRO appliations available for free. The tool makes it easy for users to make basic edits to their website, then test those edits to see if it boosts conversions. Just type in your website’s URL in the tool to begin changing your website around.
Optimizely is free if your website receives less than 50,000 monthly visitors. This isn’t an advertisement for Optimizely though, this is a way to show business owners that CRO is for everyone. The tool is very user-friendly and makes it easy to start editing your website right away.
Take the picture below as a prime example of easy CRO. This is an edit to Thoughtwire Media’s homepage that took less than 2 minutes to perform. The products have been rearranged and the hosting column has been eliminated entirely. Let’s suppose that if we tested this new homepage that we saw a 15 percent increase in traffic to Thoughtwire Media and a 2 percent decrease in bounce rate. You can bet that we would implement this new page design as quickly as possible.
Basic changes like this to your company’s website can cause small 2 and 3 percent increases in goal completion per page. If you add up those small increases on every page, you may find that after a few months of CRO, your website is generating much more revenue. Even if changing button colors only increases revenue by 1 percent, isn’t it worth it? In the world of CRO, a little bit of testing can truly go a long way.
Interested in optimizing your website and increasing revenue? Contact Thoughtwire Media today to talk about how your website can make you more money.