Tagged: SEO strategies

How Does Link Building Affect SEO?

Posted on February 17, 2015 by - SEO

How does link building affect SEO?

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In the field of search engine optimization (SEO), link building revolves around attempting to increase the number of incoming links to a website or web page. Basically, a link from one website to another.

Search engines see links as the streets between pages and in the past, determined authority based upon the number of backlinks, or incoming links alone. Over time, determining authority on a given search engine became much more sophisticated.

Quality Over Quantity

SEO professionals used to be able to manipulate search engines by purchasing spammy websites and flooding their sites with links. With Google on the forefront, complex algorithms were devised by search engines that measured trust, spam and authority within backlinks. Now, webmasters must focus on the quality of backlinks and carefully acquire them.

How Relevant is Link Building Today?

Just last week, Google’s John Mueller gave an interesting answer to a question on the importance of link building in a Google+ hangout.

He was asked, “Is link building in any way good?” Here is his full response:

That is a good question.

In general, I’d try to avoid that.

So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier.

We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.

That’s straight from Google. He just kind of shrugs off the practice of link building and lumps it in as an one of the many important factors in achieving PageRank.

The Importance of Content and Social Shares

As Mueller mentions above, quality and easy-to-link-to content is very important. Although, the end result of attracting high quality links is important, the process involves creating relevant, informative content on your website. That is the first step. Any SEO company that obsesses over link building before a content strategy is stuck in the past and probably has spammy practices up their sleeve.

Since roughly 2011, the rise in social media and social sharing has had a profound impact on search. Although the social media results don’t always appear on Google’s first page, there is no doubt that a brand with a large social circle is more likely to be seen as authoritative on search engines.

Social shares still aren’t as superior as a quality backlink, at least in the eyes of a search engine. But, the influence and reach content can achieve on social media platforms has skyrocketed.

How does link building affect SEO?

Yes, build a quality link building campaign. But, don’t neglect social media in the process! It has grown enough to stand on it’s own in terms on reaching and influencing others.

To summarize the question, “how does link building affect SEO?” –  A link building campaign, if done correctly can increase your website’s authority on search engines. However, the strategies of creating high-quality content and an influential social circle now have just as much power as backlinks and should be implemented first, as a means to achieving more links.

Contact our SEO experts at Thoughtwire, 800-367-2470, for a content and Social Media strategy that will help you become authoritative and achieve high search engine ranking. 

How to Clean Up Your Content for SEO

Posted on January 19, 2015 by - SEO

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Search engines now have the ability to punish, ignore and to give preferential treatment concerning websites and how/where they appear on the results page. The mission statement of all web crawlers is to provide the best and most relevant search results, devoid of outside influence, profit margin or popularity.

One of the many ways search engines ensure real and true results is to actively seek out and find websites that violate Google’s Webmaster guidelines, for example. In terms of content, the crawlers are looking for duplicate content, words used over and over again (keyword stuffing), generic content and content that is not user friendly.

The key is to clean it all up before you get punished, as the appeal process can be slow and there’s no guarantee the ruling with be overthrown anyway. So where can you start, especially if your site has a lot of pages?

Begin your audit by going after duplicate content. Reoccurring content is easily identified by both the search engine and the user, so it needs to be addressed right away. To start the process, make Bing, Yahoo and the like do the work for you.

“Use a site operator, and chain in a few ‘inurl’ modifiers to dig through the key directories for your site content. When you run these searches, look for any major discrepancies between the number of indexed URLs and the number that should be there. Dig into the causes of that for actions to resolve,” reported Chris Liversidge.

The next step after eliminating repetition is updating and adding fresh content. If you have a page that has content on it that is over four years old, it needs to be refreshed. That will help let the browsers know that you have fresh, new content and it will help the overall user experience.

Don’t let your content negatively affect your SEO efforts and web presence. Get total content management through Thoughtwire Media SEO: 800-367-2570.

2015 SEO Tactics That Work

Posted on January 12, 2015 by - SEO

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With every New Year comes new changes to the world of search engine optimization (SEO). This happens mainly for two reasons: one (the official reason), web crawlers continue to improve their platforms to provide the most accurate and relevant search results, and as a result, the SEO rules get changed.

Two (the real reason), is that the giant companies that control search don’t like being eliminated. When SEO was first created and how Black Hat SEO is done today revolves around finding holes and glitches in the search algorithm. Keyword stuffing was a perfect example, where putting a keyword into your page content over and over again put you at the top of the results page. Once Google and Yahoo found out you could easily manipulate their rankings, quick action was soon taken.

So as 2015 gets underway, what do you need to know about SEO and what practices will really work?

A good place to start is with content. It is still king and you need a lot of good, relevant content if you want to appear as an authority in your field, provide a good user experience and to show the search engines that your site has new content appearing regularly.

Next, look at your website and ask yourself, if you were an alien looking at your site for the first time, is everything clear? The products and services showcased in an easy way? Is your site navigation good and do your pages load quickly? You absolutely have to have a clean and quick site to compete in the digital universe.

Once your site is perfected, time to go off-site. Your company business pages and social media profiles should all be linked. If you have just written a great blog on your website, that should be shared on social media and linked back to your site.

The last key component for great 2015 SEO is establishing solid backlinks. Not link farming or getting bad link juice, but establishing real connections between you and other websites and forums.

Have an SEO question? Speak with an SEO expert from Thoughtwire Media right now: 800-367-2570.