Posted on December 9, 2014 by Thoughtwire News - SEO
Keeping up with Google and Staying Ahead of your Competition in Search
In order to appear ahead of your competition and to be seen high on the first page of the search results page, you need search engine optimization (SEO). The key to amazing SEO that actually works and provides the results you want is to go with a marketing company that studies, understands and makes the web crawlers work for you.
Search engines, such as Google, Yahoo and Bing, all follow a very similar search algorithm. As hackers, the technology and user needs continue to change, so will and does the algorithm of the web crawlers.
Recently, Google has updated their Penguin algorithm, which will have a big effect on numerous websites. Here’s how Barry Schwartz describes it:
“Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used periodically, and when sites are hit by it, they retain a massive penalty until they clean up their spam problems. Then they have to wait until the next time the Penguin filter is run. If Google’s filter likes what it sees, the sites have their penalties lifted.”
Will your website be penalized by the latest algorithm change? Take action before Google does—get a complete SEO website evaluation from Thoughtwire Media.
By having you website completely optimized, Google and the other search engines will rank your site ahead of those owned by you competitors. Get started now by calling Thoughtwire at 800-367-2570.
Posted on August 6, 2014 by Thoughtwire News - Uncategorized
The headline isn’t a shocker—billions of mobile devices are used worldwide by billions of people. Try posting a video to YouTube that’s not mobile-friendly and see if you can get more than 20 views. But in the age of mobile dominance, it’s not about realizing the importance of smartphones and tablets in the marketplace, but providing the best options and features within your specific platform.
Over the past five years, Google has been pushing hard to have the best mobile-friendly search engine. And the emphasis is not on having the ability to browse from your phone (you can do that with all the major web crawlers), but it’s about the best experience while on your phone.
Screen size has always been an issue when it comes to displaying Internet data on a smartphone or similar technology. Even with that in mind, longer descriptions and more information are being displayed.
“Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results,” reported Barry Schwartz.
Consumers are usually trying to find the answer to a question when they search—how much, where is it located, what’s the number, who’s winning, when is it happening, etc.? Longer results, going along the same theme as the knowledge graph, hope to provide users with the quick answers for which they are searching.