Tagged: search engines

The Best Search Engines Besides Google for PPC

Posted on January 8, 2015 by - PPC

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You should already know by now that Google is the leading search engine, so if you’re not utilizing Pay-Per-Click (PPC) on it, you should contact our experts now.

But what about the other search engines? Are there any worth your time when it comes to your PPC dollars? Absolutely!

But first, why should you utilize PPC, if you’re not already? Isn’t it too much trouble? Um, not at all! It’s an essential part of any company’s marketing mix, because it’s the best way to buy traffic to your website for the keywords you may not get visits for organically.

So, moving on, what are the search engines that you can utilize PPC on besides Google? Are there alternatives to Google AdWords?

Yahoo! Bing Network

This Network accounts for 30% of the online search share in the entire U.S. So it’s nothing to scoff at. Bing Ads are also cheaper than Google AdWords, and even though traffic may be lower, it’s high quality. And, let’s face it, sometimes quality over quantity is a good thing too.

BuySellAds

If you want your banner ads to be put to good use, this is the place. They even say they sell over 6 billion impressions a month. That’s huge! They also have transparent practices, which is a major bonus in this industry.

There are tons more, so check out this article by PPC Hero for more.

But the main point of all of this is that you NEED to start utilizing PPC today, and we’d be happy to explain in detail exactly where your dollars go, and how they’re best spent. Call today! 800-367-2570

Search Engines Violating Copyright?

Posted on June 23, 2014 by - Uncategorized

Here’s an argument to consider: you’re a content publisher and you recently wrote a description of a product or service, posted it on a site and were compensated for your services. Then another company comes along, and charges people money, either in the form of advertisements or market share, to display your descriptions and services. Should you then be entitled to some of that revenue, since they used what you created to generate sales and profits?

Search engines show content they didn't create for profit. Is that right?

Search engines show content they didn’t create for profit. Is that right?

Courts in Belgium have ruled in favor of allowing publishers to get a piece of the action when it comes to search engines displaying content that the web crawlers themselves didn’t originally create. Now a similar case is happening in Germany.

“A group representing about half the major news publishers in Germany have a started an arbitration process demanding that Google pay 11% of revenue related to listing links to and descriptions of their content,” reported Danny Sullivan of SearchEngineLand.com.

When this goes to the German courts, there will be a couple of things to consider. First, does Google (and similar search engines) violate copyright law when they pull and post snippets from other industries? The courts will have to look closely at that line.

Second, the publishers are asking for 11 percent, which may be hard to pin down. How much actual revenue does Google make when showing certain results? That may be difficult to calculate.

No matter what side you may be on, one thing’s for sure, the precedent that is being set will affect the future of search.

Censorship & Search: Pick a Side

Posted on May 28, 2014 by - Uncategorized

Should the web crawlers be able to show any search results they want, as long as what is presented doesn’t violate any local, state or national law? That’s the crux of the debate. U.S. law (and the search engines themselves) forces limitations as to what is displayed on browsers. But in the last decade, individuals have been challenging what results Bing and the like present to Web surfers.

Formula One icon Max Mosley sued Google starting back in 2008 for images that surfaced from a hidden camera showing Mosley in black leather with five women engaged in sexual situations. Because the pictures were from a breach by the legal system, the court ruled in Mosley’s favor throughout several European countries, including France and Germany—Google had to remove the content.

Max Mosley won a privacy suit against Google.

Max Mosley won a privacy suit against Google.

Mosley’s lawyer Clara Zerbib said, “Google is perpetuating not only the spread of these illegal images but it is perpetuating the curiosity of Internet users.”

Search Engines Fight Back

In August of 2010, Yahoo and Google were victorious, setting a precedent in South America. An Argentinean appellate court ruled that the crawlers weren’t liable for the content that appeared related to Virginia Da Cunha results. The popular entertainer’s name and picture would show up as a means to get traffic to adult websites, of which she was not associated.

In that same year and country, however, Maria Belen Rodriguez won a judgment of $15,000 against Google and Yahoo for pictures of her engaged in sexual activity in a home movie. The judgment was later reduced to $6,200 by another court and now the Supreme Court of Argentina will decide the matter.

Belen_Rodriguez_2

Belen Rodriguez’s suit against Yahoo & Google is headed for the highest court in Argentina.

From Google concerning the ongoing Rodriguez case: “Search engines are neutral platforms that do not create nor control content on the web.”

Let’s examine that statement.

1. What does the term “neutral platform” mean? Search engines give display and position preference to paid ads. They favor their own social platforms over the competition’s. They show results based on algorithms they created to directly manipulate and control what is shown.

2. “…that do not create or control content on the web.” The issue is that Google is more than just a search engine. Google creates content in the Gmail, Google+, analytics and mobile universe. And they directly control content because almost all users are unable to access websites without a browser. You can order anything you want at the Google restaurant, but it has to be on the menu.

Controlled Search Sucks

Where’s it stop? So Safari can’t show certain images of celebrities doing sexual or embarrassing things, then soon after that, all images must be approved? Next image search is obsolete (and illegal). Maybe the U.S. gets some filtering tips from China and well, you know how it goes.

The Internet is writing history, just like the books in the classroom. It’s a matter of what version of the Civil War you are getting—the Mississippi or the Ohio.