Tagged: search engine optimization

How to Clean Up Your Content for SEO

Posted on January 19, 2015 by - SEO

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Search engines now have the ability to punish, ignore and to give preferential treatment concerning websites and how/where they appear on the results page. The mission statement of all web crawlers is to provide the best and most relevant search results, devoid of outside influence, profit margin or popularity.

One of the many ways search engines ensure real and true results is to actively seek out and find websites that violate Google’s Webmaster guidelines, for example. In terms of content, the crawlers are looking for duplicate content, words used over and over again (keyword stuffing), generic content and content that is not user friendly.

The key is to clean it all up before you get punished, as the appeal process can be slow and there’s no guarantee the ruling with be overthrown anyway. So where can you start, especially if your site has a lot of pages?

Begin your audit by going after duplicate content. Reoccurring content is easily identified by both the search engine and the user, so it needs to be addressed right away. To start the process, make Bing, Yahoo and the like do the work for you.

“Use a site operator, and chain in a few ‘inurl’ modifiers to dig through the key directories for your site content. When you run these searches, look for any major discrepancies between the number of indexed URLs and the number that should be there. Dig into the causes of that for actions to resolve,” reported Chris Liversidge.

The next step after eliminating repetition is updating and adding fresh content. If you have a page that has content on it that is over four years old, it needs to be refreshed. That will help let the browsers know that you have fresh, new content and it will help the overall user experience.

Don’t let your content negatively affect your SEO efforts and web presence. Get total content management through Thoughtwire Media SEO: 800-367-2570.

4 EASY SEO TRICKS TO BOOST RANKINGS

Posted on October 23, 2014 by - Uncategorized

If you don’t want to be found, there’s no purpose behind your website. Search Engine Optimization (SEO) is an endless and ongoing process because the algorithms change almost weekly. Here are some quick tips to ensure you have a high ranking and are appearing on the first page of the search results:

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1. Are you mobile friendly? Billions of smartphones and mobile devices want to buy from your website; if consumers can’t access your site, they will be clicking on the competition. Get a Responsive and mobile-friendly website built for you here.

2. Is your content excellent? With the latest Panda and Penguin updates from Google, the SEO mantra of “Content is King” could not be any more true. You need content that is created for the consumer and the search engine. Get SEO and copywriting services here.

3. Are you using RDFa or Schema to markup HTML pages? Help the web crawlers find you by getting them to notice you faster through markups. Get schematic markup here.

4. Do you have video content on your site? Adding video content will attract more users and get you to rank on the separate video algorithm. Get Video SEO services here.