Tagged: sales

Do Social Conversations Drive Sales?

Posted on December 4, 2014 by - Social Media

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You are told constantly that social media is an essential part in marketing your business and growing your brand. However, many businesses give it a shot and have no success. This often leads to the question, do social conversations really drive sales?

For a brand like Adobe, social media drove $76.4 million worth of sales. In two days. They report here on their record-breaking Thanksgiving and Black Friday in online sales.

IBM also released a report on their Black Friday success. As noted in this report, social media had a big influence for them as well:

“Facebook referrals drove an average of $109.94 per order compared to $100.24 for Pinterest, a difference of nearly 10 percent. Facebook referrals converted online sales at more than twice the rate of Pinterest.”

So why does social media continue to be a struggle for you? Here are 4 possible explanations:

You’re on the wrong platform

The belief that you have to create a presence on every social platform is misguided. Think quality over quantity. It’s important to know which platforms are more successful for other brands in your industry. Do your research.

You have the wrong audience

Maybe you are on the right platform but aren’t reaching the right people? Don’t fall into the temptation of buying followers. You may have 5,000 likes but if half of them are fraud, your organic reach will probably be penalized. If “likes” or “followers” are all that matter to you, that’s fine. Don’t expect to drive sales though.

A couple ways to reach that desired audience is to create a targeted Facebook Ad or join certain Communities on Google+.

You don’t analyze your audience

If you do have a relevant audience made up of real people, it’s possible that you aren’t posting at the right times. It’s essential to look into when your followers are most active.

Your content is bad

So you’re on the right platform, you’ve acquired genuine followers, and you create timely posts, but you can’t produce poor content! This might be the most difficult and time-consuming step, but it’s among the most important. In the ultra-competitive world of social media marketing, your content must be valuable and relevant to your consumers.

Still having trouble? Let us do the work for you! Thoughtwire’s social media strategies include finding the right platform(s) for your business, engaging with your audience, creating high-quality content, reporting/analyzing the results, and ultimately growing your brand, driving sales to your business, and putting money in your pockets.

Does Your Website Need Re-Designed?

Posted on November 10, 2014 by - Websites

If any of these 5 features are still on your website, it’s time to consider a new one.

Think of your website as the face of your business. While there are many aspects to consider when creating a website—usability, SEO, domain name, hosting, etc.—design is one of the most important parts of a quality website.

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Design elements include color, sound, size, and navigation. If your website is ugly, for lack of a better term, or it’s confusing for users to find what they need, it’s simple—they will close your website and find a competitor offering similar services with a better, easier-to-use website. If they have no choice but to use your site, then they will probably become frustrated and your brand’s reputation will take a hit.

If your website sports any of these 5 elements, click here to inquire about a re-design!

1. It’s Confusing

Can users tell exactly what your company does when they see the home page and header? Is your site easily navigable?

2. Pop-Ups

This is pretty self-explanatory. Pop-ups are not only visually unappealing, they’re also annoying to users.

3. Automatic Audio

This is your company’s website, not your Myspace page in 2005. Any music or audio that is playing upon opening the site must be removed.

4. Clashing Color

A matching color scheme is very important. Don’t use too many colors, colors that clash, or colors that don’t represent your services.

5. Wrong Size

If users have to scroll horizontally to see your websites content, they probably aren’t going to stay long.

For the full list of these awful features, Red Website Design Blog posted an infographic here.

If you’re ready to get rid of your old, outdated, and frustrating-to-use website, Thoughtwire can build you a beautifully designed site tailored to your needs and built to increase traffic and grow your brand!

Take a look at an example of our work here:

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Black Friday Deals Start Today

Posted on October 27, 2014 by - Uncategorized

As one of the industry leaders in digital technology, Thoughtwire Media, LLC, is able to use their industry connections to stay abreast of the latest Google algorithm changes, operating system upgrades and when hot new deals are available but the public doesn’t know about them yet.

Need a new tablet?

Need a new tablet?

When it comes to accessing the Internet, the trend has shown that consumers are going away from desktops and laptops and choosing to buy smartphones and mobile devices. But past that point, consumers get confused on what products to purchase.

Common curiosities include: “Should I get a tablet or a smartphone?” “What manufacturer?” “What features and operating systems should I be concerned about?” While those are all valid concerns, with the holidays approaching, it should be about price and reliability.

Right now, you can purchase the Kindle Fire HD 7″ tablet for $79.92, down from $139.99. Office Max is running a clearance special. If you go with the Fire tablet, you get the Amazon name backing your product and it is at a very reasonable price.

Looking for a new Blue-Ray player? Sony is offering the streaming smart player for $59.99 right now, down from $89.99.

Don’t wait until Black Friday to get the best deals; check the Thoughtwire Media blog for the biggest savings and latest industry news.