Tagged: Reports

Do Social Conversations Drive Sales?

Posted on December 4, 2014 by - Social Media

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You are told constantly that social media is an essential part in marketing your business and growing your brand. However, many businesses give it a shot and have no success. This often leads to the question, do social conversations really drive sales?

For a brand like Adobe, social media drove $76.4 million worth of sales. In two days. They report here on their record-breaking Thanksgiving and Black Friday in online sales.

IBM also released a report on their Black Friday success. As noted in this report, social media had a big influence for them as well:

“Facebook referrals drove an average of $109.94 per order compared to $100.24 for Pinterest, a difference of nearly 10 percent. Facebook referrals converted online sales at more than twice the rate of Pinterest.”

So why does social media continue to be a struggle for you? Here are 4 possible explanations:

You’re on the wrong platform

The belief that you have to create a presence on every social platform is misguided. Think quality over quantity. It’s important to know which platforms are more successful for other brands in your industry. Do your research.

You have the wrong audience

Maybe you are on the right platform but aren’t reaching the right people? Don’t fall into the temptation of buying followers. You may have 5,000 likes but if half of them are fraud, your organic reach will probably be penalized. If “likes” or “followers” are all that matter to you, that’s fine. Don’t expect to drive sales though.

A couple ways to reach that desired audience is to create a targeted Facebook Ad or join certain Communities on Google+.

You don’t analyze your audience

If you do have a relevant audience made up of real people, it’s possible that you aren’t posting at the right times. It’s essential to look into when your followers are most active.

Your content is bad

So you’re on the right platform, you’ve acquired genuine followers, and you create timely posts, but you can’t produce poor content! This might be the most difficult and time-consuming step, but it’s among the most important. In the ultra-competitive world of social media marketing, your content must be valuable and relevant to your consumers.

Still having trouble? Let us do the work for you! Thoughtwire’s social media strategies include finding the right platform(s) for your business, engaging with your audience, creating high-quality content, reporting/analyzing the results, and ultimately growing your brand, driving sales to your business, and putting money in your pockets.

SEO Report: 2014 Lessons and 2015 Suggestions

Posted on November 20, 2014 by - SEO

SEO

As the year starts to wind down, it’s good to take a look back at what worked and what didn’t in the online marketing world from the previous year. More specifically, what trends and statistics really stood out in the SEO industry this year?

Well it’s obvious search is the main way people find anything online – still leading even social media by a landslide. There are well over two billion users online, and 93% of online experiences began with a Search Engine, according to this study by Search Engine Journal.

However we’ve noticed with our own clients, and have heard from other greats in the industry, that companies who performed both SEO and Social Media have had an even greater chance of being found – and of garnering customer loyalty.

For example, in this article, Twitter noticed that making some of its hashtag pages friendly to search engines generated a big increase in visits. The two can and should work hand in hand, if done correctly.

In this article by Search Engine Land, SEO should be a part of your overall marketing efforts if it’s not already. The best SEO experts to choose? Marketers! People who know how to connect with target audiences in a meaningful way, rather than technically savvy people who follow a set of rules or instructions. You need an expert who will focus on long-term gains instead of short-term gimmicks.  After all, Google is cracking down on black-hat tricks daily, and over 75% of users never even scroll past the first page of search results.

So what distinguishes a good SEO company from a bad one?

A good SEO company will thoroughly explain their processes to you, they’ll give you reports once a month to show their progress, and they’ll use only ethical practices to get the job done. Black-hat SEO is a big no-no, and shouldn’t be tolerated. Ever! A big red flag? You notice an increase in spammy backlinks. For a definition of what black-hat SEO, click here. For more red flag examples, check out this article by Search Engine Land.

Looking forward to the next year, how do you win at SEO?

With great content! You want to give your current and potential clients something good to read every day. Give them a reason to visit your website or social media pages. Make sure you’re findable with great SEO performed by great SEO specialists. And last but not least – stay on top of current trends by reading industry news.

Contact us today to see how our content writers, SEO specialists, and social media experts can help you.