Posted on October 10, 2014 by Thoughtwire News - Uncategorized
It simply cannot be stressed enough: if you don’t have a website that appears ahead of your competition in search, you are missing out on an ever-increasing profit line.
People love shopping, browsing and doing product research online. If they can’t find your site, they will be going to the competition.
Shop.org estimates sales will increase between eight and 11 percent in the upcoming holiday season, which translates to an estimated $105 billion.
How can you be sure your company won’t be missing out on all of that potential profit? With Thoughtwire Marketing SEO. By studying the algorithms every day, Thoughtwire understands exactly what it takes for you to rank high on the search engine results page.
If you want more traffic, leads and sales, call Thoughtwire Marketing at 800-367-2570.
Posted on September 16, 2014 by Thoughtwire News - Uncategorized
There are plenty of areas where you can lay blame—Google, algorithm changes, the habits and trends of the user, etc. But it really doesn’t matter who is at fault, as the fact remains, local and search rankings in general are taking a huge hit.
The first thing you need to understand is the fact that search engine optimization (SEO), or really just where you appear on the search engine results page (SERP), is in constant flux. So no matter what artificially generated ranking you receive, it could very easily change the next day.
Also, there is no true formula or science for establishing a true “page rank.” On the local level, with the latest Pigeon updates from Google, local rankings will soon be extinct all together.
“Now that Pigeon has caused havoc with local rankings, we’ve got a huge opportunity to take advantage of the flux and educate our clients that rankings don’t equal success,” reported Greg Gifford.
The key to real SEO and “page rank” success is consistency. Look at your organic traffic every month and make sure the numbers and flow are still there. Next, evaluate your landing pages and make sure the users are going where you want them to end up. Last, set up tracking to see if the user clicks on “get directions” or other types of forms.
Want the absolute best rankings and results for your website? Get Thoughtwire Marketing SEO and never worry about your status ever again.
Posted on July 23, 2014 by Thoughtwire News - Uncategorized
Every month around this time, digital marketers and search engine optimization (SEO) gurus huddle around computers and mobile devices eagerly awaiting the release of the new comScore digital statistics.
Let’s back up…comScore self defines itself as, “A leading Internet technology company that measures what people do as they navigate the digital world—and turns that information into insights and actions for our clients to maximize the value of their digital investments.” Basically, because of their history, accuracy and legitimacy, comScore is the authority on search rankings and associated stats.
The new June 2014 report has been released, and let’s look at some numbers starting with U.S. Search Engine Rankings. To begin with, it’s no surprise that Google sites are still #1, taking a 67.6 percent share. Second on the list is Microsoft sites, with an 18.8 percent shares, followed by Yahoo with 10 percent, Ask Network with 2.3 percent and AOL with 1.3 percent.
Those numbers illustrate what we already know—Google dominates when it comes to search. You’ll hear people say, “Google it” or “Search it,” but hardly ever hear users suggest that you, “Yahoo it” or “Microsoft it.”
comScore also released the top 50 desktop web properties. The ones at the top don’t come as much of a surprise, but some of the websites in the middle may be completely new to you. Here’s the list:
|comScore Top 50 Properties (Desktop Only)
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
||Total Internet : Total Audience
||MODE Media (formerly Glam Media)
||Time Inc. Network (partial)
||New York Times Digital
||Fox News Digital Network
||Weather Company, The
||Conde Nast Digital
||Wikimedia Foundation Sites
||T365 – Tribune
||Ziff Davis Tech
||JPMorgan Chase Property
||Verizon Communications Corporation