Posted on November 4, 2014 by Thoughtwire News - Uncategorized
What You Can Do To Be Prepared Against Hackers and Viruses
If you were ever in danger of your company’s digital property being compromised, it’s over the next several days. How can we be so sure? Well, it’s well advertised: “Remember, remember the fifth of November, the gunpowder treason and plot; I know of no reason why the gunpowder treason should ever be forgot,” as the English folk verse goes.
Will you be safe when it all starts?
November 5 is Guy Fawkes’ Day in England, a celebration of the foiling of Fawkes’ attempt to blow up the British Parliament in 1605. The day has turned into, however, a rallying date for hackers, anarchists and activists associated with the group, “Anonymous.”
A “Million Mask March” has been organized in different cities across the globe, and authorities say the real threat is to the digital environment, as Anonymous looks to hack first. Before it all starts, take a moment to evaluate your digital situation:
Hosting—do you have around the clock hosting support? Were you safe from Heartbleed and other bugs that already happened this year? To get the most secure hosting, click here.
Old website—if you have an outdated website you are more prone to attacks. Get a mobile-friendly website and get the safety updates you need by clicking here.
Exposure—tomorrow is not a good day to start opening emails and documents from strangers. If you don’t know or trust the source, don’t open and click. Have a question about incoming mail or data that you think might be compromised? Get a data evaluation here.
Posted on August 5, 2014 by Thoughtwire News - Uncategorized
Because you clicked on and are now reading this blog, we now have access to your webcam. The indicator light isn’t on, but the camera is, and you are being recorded. Sound insane? Although Thoughtwire would never hack into your personal computing device, thousands have already fallen victim to just such a practice. Here are some quick tips to make sure your Internet security is up to par:
If it looks bad—chances are it probably is. If the website looks like it was built for Windows 98, tread lightly. You are more prone to getting a virus or malware from unsupported and old sites.
There are no free lunches on the Internet—it’s a cliché, but it’s true. Free virus scanners, free streaming videos and music, the free version of a pay product…usually they just cost you in the end. Loaded with malware and ads, anything free that you download could just be a bear with lipstick.
Firewalls—install them, make sure they work and get a good one. The number one way your computer gets compromised is through connection compromises. How can users online reach and talk to your computer? Firewalls restrict them so only who and what you want to get through actually will.
Protect your email—if you don’t know the sender, don’t open the email. Also, don’t fall for promotional garbage telling you that you’ve just won a billion dollars. If something gets through your spam filter, you can still mark it as such.
Posted on August 4, 2014 by Thoughtwire News - Uncategorized
How consumers see your brand online makes a big difference in terms of where they will shop and what they will buy. It doesn’t take much for a company to get their name stained, and as a result, lose traffic, leads and sales.
How does your brand appear to online users?
The impact can come in different forms. Even if there wasn’t a conviction, a news article about legal troubles will continue to show up on search. Maybe it is a series of bad reviews online, even if they were all created by one person. Maybe the owner of the establishment was involved in a past transaction that didn’t go well, yet the story stays with him/her on search.
In order to get better control in terms of how the public views your brand online, reputation management has become a huge product in the digital universe.
To begin with, what is showing up on search that you don’t like? Do you know you can petition Google to have them remove certain results? In Europe, the courts have ruled in favor of the individual through the “right to be forgotten.” You can also go directly to the source—there are many ways to convince a publication that it is in their best interest to remove an old story.
Next, switch your focus from what the public is seeing to what they should be seeing. Is it just the bad results that are appearing? What about the things that you want the user to see, like your website, numbers and your products?
Last, understand it is an ongoing effort. Five minutes ago someone could have posted a false review on one of your local listings. Three minutes ago someone could have created a fake listing for your business. Be diligent and constantly update your digital presence to protect yourself.
Posted on July 7, 2014 by Thoughtwire News - Uncategorized
Online advertising has the greatest growth and potential. Compare it to a billboard—no matter how big the sign, you can only reach a certain number of people and they have to be near the sign itself. With the Internet, you have social media, app, website, SMS/Text, mobile banner advertising and more options.
The majority of revenue for search engines comes from advertising. So with close to 30,000 people watching adult content on the Internet every second, you can imagine how much ad revenue could be generated from those enterprises. Google, however, will not be participating.
From Google’s help page: “The AdWords policies on adult sexual services, family status, and underage or non-consensual sex acts will be updated in late June 2014 to reflect a new policy on sexually explicit content. Under this policy, sexually explicit content will be prohibited, and guidelines will be clarified regarding promotion of other adult content. The change will affect all countries.”
Anyone associated with adult content will receive a message from Google about how their service will be stopped, effective immediately. Here’s an excerpt from the letter: “We’ll no longer accept ads that promote graphic depictions of sexual acts. When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy.”
No matter where you stand on pornography promotion, ads of any kind, let alone those of adult nature, should not be randomly appearing all over the browser.