Tagged: Online Marketing

You Don’t Have to Spend a Fortune on Online Marketing

Posted on May 12, 2015 by - Marketing

4 cheap ways to boost your

 

 

 

 

 

 

 

If you own a small business and haven’t begun to dive into the world of online marketing, what’s holding you back? If you’re afraid that you won’t see a return on your investment and you just don’t have the money, know that you don’t have to spend a lot to get started.

Yes, you should have a mobile-responsive website, you should be paying Facebook and Twitter to advertise on their massive platforms and you should look into hiring a marketing agency or hiring a full-time employee to manage your brand. While these things are important and almost always pay off in the end if done correctly, they can be costly upfront.

Here are 4 inexpensive ways to start marketing your company online:

1. Social Media Engagement – Facebook, Twitter, Pinterest, YouTube and LinkedIn are all free to join for companies. You can look into paid options to boost your presence down the road, but start by simply creating profiles and begin posting informative, appealing content.

2. Local Listings – Consumers are driven by online reviews. It is absolutely essential for your small business to start garnering reviews on Google+, Yelp, Angie’s List and Yahoo Local, to name a few. These services are either free or very inexpensive.

3. Blogging – If you have a website, start blogging. It will accomplish two main things: one, it shows search engine crawlers that your website is being updated consistently with fresh content. Two, it provides value to your customers and increases the likelihood of someone sharing a page from your website.

4. Reach Out – Find related forums, blogs and message boards and offer your input, reach out to local news outlets and ask them to highlight your business, or sponsor a local event. What do the last two have to do with online marketing? Your search engine ranking will improve when other websites feature your website, even if you’re merely a sponsor and a credible website just features your logo and a link back to your site.

We all know that time is money. The four options above are all relatively cheap ways to start marketing your business online and growing your company; however, it takes time to blog, engage on social media, reach out to other local businesses, etc.

That’s where we come in. For as little as a few hundred dollars a month, Thoughtwire will begin establishing an online presence for your business. We will spend the time and utilize our knowledge and expertise to get you started the right way! Give us a call this week: 800-367-2570.

5 Ways Your Online Marketing Can Improve

Posted on March 19, 2015 by - Marketing

Online Marketing

 

 

 

 

 

 

 

Since the beginning of the Internet, companies have been looking to use the powerful system of interconnected computer networks to sell their products and services.

Internet marketing has drastically changed since the early days of keyword-stuffing and creating bad backlinks. Google and Social Media are probably the main factors in the evolution of online marketing.

With Google emphasizing user experience and a wide array of factors for ranking on the Search Engine Results Page (SERP) and Social Media being as powerful as ever in getting eyes on your business, it’s essential to stay ahead of the curve and exhibit forward-thinking when it comes in online marketing in 2015 and beyond.

Here are 5 ways your online marketing can improve:

1. Have a mobile-responsive website: In 2015, your website must be found easily on a smartphone or tablet. Having a high-quality, fast-loading mobile website will satisfy your customers and help your SEO efforts.

2. Create and share more video: Video travels more easily now than it ever has. YouTube was instrumental in popularizing the “viral video,” but now most Social Media platforms support embedded video. It’s not go-viral-or-go-home, either. Creating explainer videos or video ads are important in spreading your message, even if they don’t have 2 billion views.

3. Practice mobile marketing: Location-based marketing and beacons are becoming more popular in drawing foot traffic. Mobile coupons and contests are also effective in targeting shoppers during holidays or big events.

4. Create, find and share: Create content, find your niche and share what you have to say! It’s a 3-step process that is easier said than done. However, creating high-quality content and finding the right places to share it will do wonders for your online marketing. You should have a strategy that incorporates your blog and Social Media.

5. Create a mobile app: Mobile apps aren’t for everyone. They aren’t necessarily one of the staples of a great online marketing plan but with Google announcing Mobile App Indexing and the continued rise in smartphone usage, if you can create a relevant mobile app for your business, all the better!

At Thoughtwire Media, we have experts in place that can help you with any of the above online marketing strategies. If you need a customized online marketing strategy that is customized for your business, contact us here or give us a call at 800-367-2570.

The Super Bowl – A Marketer’s Holy Grail

Posted on January 29, 2015 by - Marketing

Every Year, Digital Marketers See More Of An Opportunity To Step Up Their Super Bowl Marketing Game

Super Bowl Marketing

Television ads during one of America’s most-watched events have always been a great way to make a huge advertising splash. But they certainly aren’t cheap. The rise of social media and mobile devices have given brands a cheaper avenue to market through and they have also changed the way the biggest brands are marketed during the Super Bowl.

Statistics from last year show that brands are seeing a more fruitful ROI from their Super Bowl ads than ever before. “Overall visits to advertisers’ websites rose 15 percent above 2013, while the average increase in typical daily Web traffic soared 163 percent,” reported the Adobe Digital Index (ADI) last year.

The main reason for this? Mobile! Consumers are more attached to their phones than ever as total smartphone visits to advertisers’ websites increased by more than 110 percent from 2013 to 2014.

Mobile Phone Visits During Super Bowl

Image via Adobe Digital Index

Who Is Winning In 2015 So Far?

While the outcome of the big game won’t be decided until late Sunday evening, we can already see which brands have the lead in terms of marketing and brand awareness.

Candy brands, such as Snickers, M&M’s and Skittles are devouring impressions with ads on Google for Super Bowl-related searches. M&M’s, in particular, isn’t even running a TV ad during this year’s game, but instead using Google to promote. Skittles, has already achieved trending status by teaming up with Marshawn Lynch.

Newcastle launched its Battle of Brands campaign over a week ago. It’s a very unique idea that will feature, “37 of the universe’s best brands…and a dental office in Pittsburgh,” according to their website, all in one commercial. Their YouTube video already has over 2 million views.

It wouldn’t be a big event if Facebook didn’t find a way to promote their platform. Similar to their World Cup marketing, Facebook will launch a Super Bowl hub page where live commentary and related posts will all be found in one place. It will also show the score and play-by-play updates. Were you up getting a drink and missed that touchdown catch? Better check Facebook for the replay! Genius.

What Can You Do To Compete?

Is it realistic for your local business to compete with national advertisers that will spend up to 4.5 million dollars on a TV ad? Of course not. But those brands aren’t your direct competition, like the local businesses on the other side of town are. The Adobe Digital Index (ADI) also reported, not surprisingly, that brands who advertise during the Super Bowl will see 6.5 times the amount of mentions as their competitors online. So it’s essential that you do something.

Posting images and video on social media are important, but posts that include a link are being increasingly shared.

Types of Facebook Posts

Image via Adobe Digital Index

If you want to have an impact, don’t necessarily think you can escape without forking over any money. Organic impressions are down on social media, specifically Facebook, and paid advertising is often a better way to reach your audience.

If your website isn’t mobile-friendly and your content isn’t tailored to a mobile audience, you might as well not even bother! As emphasized at the beginning of this article, a majority of the people seeing your ad or content are viewing from a smartphone or tablet. TV and mobile really do work well together.

Make sure your mobile-site is running at full speed, direct consumers toward your new mobile app, and post on mobile-intensive social platforms such as Facebook, Instagram, Twitter, and Vine.

Happy Marketing!

For more marketing tips and to keep up with the latest trends, subscribe to our newsletter, keep up with our blogs, and contact us to see how we can help promote your business online. 

How Effective is Internet Marketing for Small Businesses?

Posted on January 12, 2015 by - Marketing

According to SEO specialists BrightLocal, 75 percent of small business owners say that internet marketing is “very effective” or “effective” at attracting customers to their business.

This statistic, along with a lot of other interesting data, came from BrightLocal’s recent SMB Internet Marketing Survey 2014

We also learned, from the survey, that small business owners plan to spend more on Internet marketing in 2015, that phone calls are the most valued success metric, and that most small companies handle their marketing in-house (although companies that use consultants/agencies are up 3 percent from the previous year).

The key statistic was mentioned in the first sentence and is graphed out below:

Internet Marketing Graph

Via BrightLocal

As more people every day are connected to the Internet, it stands to reason that Internet marketing will continue to become more relevant and effective for small businesses growth.

At Thoughtwire Media, we love seeing data like this because we specialize in growing brands online. Whether it’s SEO, Social Media, PPC, Hyper Local, Copywriting, or a Mobile-Friendly Website, we’ll have a strategy in place customized to fit your needs. Call us at 800-367-2570 today.

What is Hyper Local SEO and do you really need it?

Posted on December 1, 2014 by - SEO

Can your potential clients find your website or business information online pretty easily? Or is it like finding a needle in a haystack?

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Hyper Local SEO is a way to ensure your business information is accurate online, and is easily found. It is absolutely necessary for any business, and includes three key features.

First of all, when you partner with us, there’s no bulk managing. We manage listings individually to help achieve better rankings. There’s also no automated management. Our experts perform regular management of listings to ensure accurate information of listings and help achieve better rankings.

Secondly, accountability is important to us; so important it’s actually at the top of our list. So we provide you with monthly Google+ local reports to show listing performance.

Finally, listing information can be changed if the business information (contact information, etc) changes.

Interested in knowing more, and how you can benefit from all of the above?

Here are more features you can find in our packages:

Keyword research and optimization

Monthly management of local listings

Business and industry research

Monthly submission of business information

Monthly Google+ local analytics reporting

Updating business information on listings

Contact us today to learn more about how our Hyper Local SEO experts can help potential clients find your business information online.

For more helpful tips and industry news, subscribe to our newsletter here.

And just in case you’re still not convinced, here are some quick facts for you:

The Importance of Local Searches (1)

SEO Report: 2014 Lessons and 2015 Suggestions

Posted on November 20, 2014 by - SEO

SEO

As the year starts to wind down, it’s good to take a look back at what worked and what didn’t in the online marketing world from the previous year. More specifically, what trends and statistics really stood out in the SEO industry this year?

Well it’s obvious search is the main way people find anything online – still leading even social media by a landslide. There are well over two billion users online, and 93% of online experiences began with a Search Engine, according to this study by Search Engine Journal.

However we’ve noticed with our own clients, and have heard from other greats in the industry, that companies who performed both SEO and Social Media have had an even greater chance of being found – and of garnering customer loyalty.

For example, in this article, Twitter noticed that making some of its hashtag pages friendly to search engines generated a big increase in visits. The two can and should work hand in hand, if done correctly.

In this article by Search Engine Land, SEO should be a part of your overall marketing efforts if it’s not already. The best SEO experts to choose? Marketers! People who know how to connect with target audiences in a meaningful way, rather than technically savvy people who follow a set of rules or instructions. You need an expert who will focus on long-term gains instead of short-term gimmicks.  After all, Google is cracking down on black-hat tricks daily, and over 75% of users never even scroll past the first page of search results.

So what distinguishes a good SEO company from a bad one?

A good SEO company will thoroughly explain their processes to you, they’ll give you reports once a month to show their progress, and they’ll use only ethical practices to get the job done. Black-hat SEO is a big no-no, and shouldn’t be tolerated. Ever! A big red flag? You notice an increase in spammy backlinks. For a definition of what black-hat SEO, click here. For more red flag examples, check out this article by Search Engine Land.

Looking forward to the next year, how do you win at SEO?

With great content! You want to give your current and potential clients something good to read every day. Give them a reason to visit your website or social media pages. Make sure you’re findable with great SEO performed by great SEO specialists. And last but not least – stay on top of current trends by reading industry news.

Contact us today to see how our content writers, SEO specialists, and social media experts can help you.

Tips for Cyber Monday

Posted on November 17, 2014 by - Marketing

If you have goals to increase profits, spread your brand awareness and to reach current and potential customers, then Cyber Monday should be a big deal to your company.

Cyber Monday was created as a supplement to Black Friday, one of the biggest shopping days in the U.S. that happens the day after Thanksgiving. Black Friday, on the other hand, wants shoppers to go to the actual physical locations of the stores and buy there. The way we shop, however, has changed.

Now, for every one person in the store, two are buying online. So Cyber Monday became the solution, where shoppers could still buy like crazy, but within the platform they prefer—a digital one. Here are some quick tips so you won’t miss out when December 1, 2014, rolls around.

1. Can consumers find your website?

The majority of retail shopping on Cyber Monday will be from mobile devices. That means you absolutely must have a Responsive website or a mobile-friendly platform. If you do not, click here and watch the video below.

 2. Are you offering deals?

It’s not enough to simply be online during the holiday season; you have to offer specials and deals so consumers will want to go to your site.

via Topbargains2

via Topbargains2

 

3. How good is your SEO?

Search engine optimization is now a requirement for any successful marketing campaign. With millions of websites, yours needs to appear on the first page of search. If you aren’t ranking where you need to be, click here.

Website Graphic - SEO

 

4. Does your copy entice the audience?

You will be competing against a lot of other brands, products and services. Your ad and website copy need to be better than the competition so you stand out and get the consumers going to your site. For the best copywriting services, click here.

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3 Benefits of SEO, Part 3 of 3: The Gold Package

Posted on November 11, 2014 by - SEO

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In our last blog post in this series we went over the 2nd of the 3 main benefits of SEO and why it’s important, which is blogging. We also discussed the Silver Package and its benefits. We call these benefits because they’re really the benefits of hiring an SEO specialist, or the reasons why you should. After all, copy writing comes natural to our writers, but we know it doesn’t to everyone.

To contact our experts now to see how they can help you – click here.

In this blog post, we’ll discuss the final benefit of SEO which is driving relevant traffic to your website.

What do we mean by relevant traffic? Well you want to ensure a great user experience, as we discussed in part 1, and how you do that is ensure you are using all the tricks of the trade. There are many tools and tricks our specialists utilize to ensure you’re getting relevant traffic to your website, and the algorithms Google use change so often – you’re going to want an expert on your side to keep track for you.

But have you ever searched for something in Google and clicked on a few of the websites at the top of the results page, only to find they were nothing like what you wanted? Or maybe they were terrible websites filled with pop ups and ads?

That’s frustrating for anyone, and a huge waste of their time. And chances are you’re going to remember those websites next time and be sure to not click on them.

So to prevent your website from being on the do-not-click list, our SEO experts use “white hat SEO” techniques, not “black hat SEO” tricks. Black hat is trickery that may have worked briefly in the past, but these days can quickly get you penalized by Google.

Our experts also partner with our Social Media Specialists to drive relevant traffic to your website using social media marketing. Click here to learn more.

Now for the cream of the crop, the best of the best – our Gold Package. This is for the serious business owner who wants the most bang for their buck, and the best overall strategy to beat out their competitors. Some benefits include:

benefits

In conclusion, we realize you don’t have the time or expertise to handle performing SEO on your own on a daily basis, so that’s why we’ve employed the best SEO specialists we could find to help your business succeed.

Contact us today to learn more about our packages, and our pricing.

How to Fix Bad Online Reviews

Posted on November 7, 2014 by - Marketing

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It’s a very helpless feeling when you read a negative post or a review online about your products and services. Some of what appears on the Internet isn’t even true or has been placed there purposely by a competitor. The first step is accepting the reality that users from anywhere can post just about anything about your business. The next step is doing something about it so you have control.

A good place to start is with Reputation Management. If you don’t have a top digital marketing company managing your online exposure you are extremely vulnerable. (To get next-level Reputation Management, click here.)

Next, look at how and where you appear online. Do you have updated and controlled local listings? If you have a business, but haven’t set up the associated listings for each specific web crawler, then random people can create a listing for you. And since it’s not the business owner creating the page, it can be full of incorrect information and misleading content.

If you are unsure at all about how your local listings appear, how to manage them and how to ensure the proper content is being put up, speak with a Local Search expert by calling: 800-367-2570.

When it comes to specific posts and comments, don’t act like they don’t exist. There are advanced ways to get Facebook, Yelp, Google+, etc. to remove certain comments, but for the most part they are there to stay. If someone complains about the taste of your coffee, for example, in a non-defensive and polite way explain that customers find your coffee excellent and even reference another review that supports your claim.

If you are concerned about how your digital profile appears online, contact Thoughtwire Media immediately so no further damage can be done to your brand.