Tagged: news

Google’s Announcements Regarding Mobile-Friendly Search

Posted on February 26, 2015 by - Mobile, SEO, Uncategorized

This is not the first time Google has come out in favor of a more mobile-friendly search experience. Since last year, Google has officially supported mobile-websites and they have introduced App Indexing, which crawls deep links within certain apps and surfaces them in search results.

Today, Google made 2 significant announcements regarding mobile-friendly websites and their algorithm.

Mobile-Friendly Search

 

First, starting April 21, Google says they will continue to expand the use of mobile-friendliness as a search engine ranking signal. From Google’s Webmaster Central Blog:

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Second, Google will continue to factor in content from apps in their algorithm.

“Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed,” said Google.

In the past, having a mobile app or a mobile-friendly website was mainly recommended for user experience. As Google continues to blur the lines between SEO-friendly and user-friendly and show more mobile-friendly websites and content within mobile apps in search results, having a plan in place for mobile has become necessary.

If your company or brand needs assistance building a mobile-website, building a mobile app, and boosting your search engine ranking, contact our experts here.

Twitch & Timehop—What You Need to Know

Posted on August 13, 2014 by - Uncategorized

Updating You on the Latest Apps and Social Trends

It’s not just the Millennials that should be up to date on the latest Internet tech crazes and trends and explosions—you should be too. And right now, nothing is growing faster than Twitch.tv and Timehop.com.

2607629-twitch

Twitch.tv was constructed around the idea that humans love to be voyeurs. No matter what another person is doing—cleaning, yawning, fighting, sleeping—we love to watch. Twitch plays on that desire but goes after an already booming industry: the gaming community.

Basically, you go to the site and can select a game, channel or specific user to watch/follow. Then you view them playing a game with their video image displayed in the bottom corner. You can chat with other watchers and the feed is displayed for the user.

TimeHop-See-What-you-Did-A-year-Ago-Today

Timehop.com was invented for nostalgia lovers. You take a picture, and then a year from now, it will pop up on your phone or in your email. From Timehop.com: “See your photos and updates from this exact day in history.”

Here are the two sides to the Timehop app. One, “Cool, look what I did a year ago.” Or Two, “I am very interested in my past everyday because my future looks so pointless and bleak and I must live through moments long since past.”

At least on Twitch.tv you can watch a fish play Pokemon.