Tagged: mobile

Google’s Announcements Regarding Mobile-Friendly Search

Posted on February 26, 2015 by - Mobile, SEO, Uncategorized

This is not the first time Google has come out in favor of a more mobile-friendly search experience. Since last year, Google has officially supported mobile-websites and they have introduced App Indexing, which crawls deep links within certain apps and surfaces them in search results.

Today, Google made 2 significant announcements regarding mobile-friendly websites and their algorithm.

Mobile-Friendly Search

 

First, starting April 21, Google says they will continue to expand the use of mobile-friendliness as a search engine ranking signal. From Google’s Webmaster Central Blog:

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Second, Google will continue to factor in content from apps in their algorithm.

“Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed,” said Google.

In the past, having a mobile app or a mobile-friendly website was mainly recommended for user experience. As Google continues to blur the lines between SEO-friendly and user-friendly and show more mobile-friendly websites and content within mobile apps in search results, having a plan in place for mobile has become necessary.

If your company or brand needs assistance building a mobile-website, building a mobile app, and boosting your search engine ranking, contact our experts here.

4 Holiday Marketing Strategies to Get Customers in Your Doors

Posted on November 25, 2014 by - Marketing

Make as much money as you possibly can this holiday shopping season with these quick holiday marketing tips from Thoughtwire Media. Just ask yourself these four questions:

1. Can consumers connect with you from their smartphone and/or tablet?

2. Do you have an active presence on social media and do you interact with future and current clients?

3. Are there digital tools available to the shopper before they get to your store?

4. During holiday time consumers want discounts, are you offering great deals?

It just takes a few simple steps to separate yourself from the competition.

TW Media - Infographic - Holidays

Become a Billionaire With Your Own Mobile App

Posted on November 20, 2014 by - Mobile

Quick Tips on how to Build Your Own Successful Mobile App

If you have an amazing idea, the next step is doing something with that concept or it will only ever exist in your brain. In the digital environment, there seems to be a new technology related idea that is created and put into practice seemingly every day. Most of these new ideas come in the form of a mobile application (app).

A mobile app is a software application that runs on any kind of mobile device, such as a smartphone or a tablet, and apps generally fall into two categories: one, apps that look to provide a similar service to what is already available on a desktop (copy apps), or two, apps that look to reinvent what one can do with a mobile device (invention apps).

In terms of copy apps, chances are you have used one or two recently. In the U.S., the most popular mobile app is Facebook (FB) with over 115.4 unique visitors. FB is followed by YouTube, Google Play, Google Search and Pandora round out the top five.

The FB platform already exists and the app just allows you to do the same things you would normally do on the social site, just from your mobile device. It is hard to create a new or original copy app because chances are the company is already doing it.

The real money is in invention apps. For example, mountain climbers have always wanted to be able to point to a cliff and know the name, height and location of the peak. It didn’t take long for someone to create an app where all you have to do is point your phone or tablet towards a summit, and all of the relative information will appear.

Apps can be applied to almost anything. Running low on sugar in your house or oil for your car? There’s probably an app for that. The market is insanely huge and all it takes is a few consumers to buy your app for the idea to spread like wildfire.

If you have an idea, where should you start? To begin with, keep quiet. Your idea could easily be stolen without any kind of trademark or ownership set up.

Two, contact a reputable mobile app development company, like Thoughtwire Mobile and Websites. They will be able to help bring your idea into digital reality. Once your app is created, it is just a matter of time before you start making millions.

Crafting the Perfect Mobile Promotion

Posted on November 18, 2014 by - Marketing, Mobile

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According to a report by Mobile Marketer, the use of mobile-only promotions as a marketing strategy is declining while omni-channel promotions are gaining ground.

The growing trend of omni-channel strategies use mobile alongside desktop and in-store experiences rather than as a replacement. Derrick Lin, Senior Brand Strategist at Resource/Ammirati sheds some light on the context surrounding mobile marketing strategies:

“Three years into the mobile era, the context around mobile marketing development is very different. Mobile has become a very prevalent, natural, and straightforward part of a consumer’s shopping journey and in turn retailers have fully embraced mobile as a table stakes channel.”

If that isn’t clear, here are a couple examples of current omni-channel strategies being used:

1.  Target’s Cartwheel Promotion

Here, Target offers shoppers coupons and discount codes on their mobile devices, but forces them to redeem the offers at the point-of-sale in the store.

2.  Anheuser-Busch’s Bud Light Birthday

This strategy is the opposite of Target’s. The idea is that a friend can buy another friend on a social network a beer for their birthday. It begins as a desktop Web promotion but ends with the beneficiary redeeming their free birthday drink at a restaurant or bar with their mobile device. Ryan Halper, Chief Operating Officer and co-founder of Gratafy, explains it best:

“It is a Web-based promotion using responsive design so it renders on smartphones, tablets or desktop, but part of the experience, the redemption, only functions on mobile.”

0909BudLight400

 

While omni-channel contests and promotions are the trending strategy this holiday season, mobile-only promotions aren’t irrelevant by any means.

Brands can use mobile-only promotions if they find that their target audience engages more on, let’s say, a mobile app. Secondly, mobile-only promotions can utilize strategies such a geo-fencing, augmented reality, and Apple Pay, to name a few.

The main takeaway is this:

Your business should definitely incorporate the use of a mobile device at some point in your promotional strategy. Whether it’s mobile-only or omni-channel, the key is making the experience seamless and easy. Consumers in 2014 don’t have the patience for slow-loading apps, bad mobile-websites, or coupons codes that don’t work.

Experts weigh in: 2015 PPC Predictions

Posted on November 6, 2014 by - PPC

PPC

PPC should already be a part of your online marketing strategy; it’s long been an integral part of the online toolbox for many companies – including your competitors. If it’s not, contact us today.

If it is, you already know how important it is to stay relevant, to employ mobile-friendly efforts, and to ensure the correct audience is being targeted.

But what do the experts say about 2015? What are their predictions? For the full list, click here.

Here are a few of our favs in our own words:

Automation, software tools and conversion-rate optimization methods will maximize the value of each click.

In an effort to save time, view key metrics in a snap and beat out the competition – these methods and tools are becoming even more popular by the second.  Soon they’ll be commonplace.

Mobile will remain a driving force of growth.

Location data also comes into play with mobile, which helps us understand more about shoppers. It’s all in an effort to ensure people targeted are in the perfect place to actually buy your products.

Creative is still important.

Beyond focusing on the tools of the trade and automation, you need to make sure your creative is actually appealing. Customization of each message according to the viewer or audience segment is key – as we want to pay attention to what we’re actually saying to the customer, not just measuring and tracking.

In conclusion, there are a lot of opinions out there, many conflicting, but one thing most everyone can agree on is that you need a well-rounded approach in 2015.  And you don’t want to trust your PPC campaigns to just anyone. Our experts know exactly what that looks like, because it’s what we’ve done for our current clients, and we’d love to do it for you.

Click here to contact us today, and find out what you’ve been missing. Learn more about our PPC approach, here.

Google More Focused on Mobile

Posted on August 6, 2014 by - Uncategorized

The headline isn’t a shocker—billions of mobile devices are used worldwide by billions of people. Try posting a video to YouTube that’s not mobile-friendly and see if you can get more than 20 views. But in the age of mobile dominance, it’s not about realizing the importance of smartphones and tablets in the marketplace, but providing the best options and features within your specific platform.

CreateFromSearch_search_results_screenshot

Over the past five years, Google has been pushing hard to have the best mobile-friendly search engine. And the emphasis is not on having the ability to browse from your phone (you can do that with all the major web crawlers), but it’s about the best experience while on your phone.

Screen size has always been an issue when it comes to displaying Internet data on a smartphone or similar technology. Even with that in mind, longer descriptions and more information are being displayed.

“Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results,” reported Barry Schwartz.

Consumers are usually trying to find the answer to a question when they search—how much, where is it located, what’s the number, who’s winning, when is it happening, etc.? Longer results, going along the same theme as the knowledge graph, hope to provide users with the quick answers for which they are searching.

Mobile and Your Business

Posted on August 1, 2014 by - Uncategorized

There are billions of smartphones and accessing the Internet through a mobile device is the preferred method. Most consumers and business owners are aware of mobile dominance, it’s just a matter of making sure your company is doing everything it can to appeal to and attract the mobile user.

Mobile tech has come a long way.

Mobile tech has come a long way.

For starters, what is the current state of your website? Built with Flash? Flash isn’t supported by mobile operating systems, so if you have a Flash site you will only get traffic from desktop and laptop users. Recently, Google has begun sending mobile search warnings in attempt to get everyone on the same page.

From the Google Webmaster Central Blog: “Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted.”

How your site was built is another thing to consider. You either need a mobile-friendly website or a mobile app. One of the easiest ways to transform your current site into something that all mobile users can enjoy is with a “Flip To Mobile.” All of your current content gets “flipped” into a Responsive Design website, where the information gets resized to fit any display screen.

Once your site is mobile-friendly, the next step is integrating social media for more traffic, leads and sales. After your social is set up, start aggressively targeting mobile customers through mobile banner ads and SMS/Text advertising. The more ways you can reach the mobile consumers, the more you can grow and expand your business.