Posted on September 23, 2014 by Thoughtwire News - Uncategorized
With billions of smartphones on the market, companies are desperately trying to get a stronghold on the seemingly endless mobile market. But every day, there appears to be a new gimmick, plan or campaign. Let the competition do what they want—if your business wants to have a controlling share of market advertising, then you need to implement Mobile Banner Ads.
To begin with, let’s start with what Mobile Banner Ads are and how they have evolved. Mobile users visit millions of websites a day. A Banner Ad will display your product or service across a user’s device while they are web browsing. Think of it like a billboard that pops up in the different areas you drive.
Over the last year, the technology for Mobile Banner Ads has dramatically improved. Businesses requested better targeting so they could go after specific drivers, not just everyone on the road. Now, Banner Ads are based off of consumer behavior profiles, making Banners an enhanced mobile targeting product.
The evolution didn’t stop there, either. By adding a location and an impression context, along with advancements from MIT computer science applications, Mobile Banner Ads have shown to dramatically increase traffic, click-through rates, purchase intent and brand awareness.
The future of mobile advertising has already arrived—the good thing is, it’s not too late to get on board. To get the most comprehensive Mobile Banner Ad for your business, please call Thoughtwire Marketing at 800-367-2570 or visit http://www.thoughtwiremarketing.com/
Posted on September 19, 2014 by Thoughtwire News - Uncategorized
A successful platform just got a whole lot better. For the unfamiliar, Mobile Banner Ads are display advertisements that scroll across a user’s mobile device, so when someone is online, your ad appears as they surf.
Before the upgrades to the system, you would pick specific popular sites, such as Pandora, and your message or image would appear there. That method is too narrow and too selective. If a company is offering you that simple of a Mobile Banner Ad service, they are two years behind and your market strategy will be as well.
Thoughtwire Marketing offers cutting-edge mobile targeting solutions. Our Mobile Banner Ads plan creates individual consumer Behavioral Profiles that take consumer targeting to the next level. Mix the location-based technology with the consumer profiles and your ads will appear when and where you want them to as it relates to your target customer base.
To get started now with Mobile Banner Ads or to learn more, please call 800-367-2570 or email firstname.lastname@example.org
Posted on March 20, 2014 by Thoughtwire News - Uncategorized
Are we at the “sounding like a broken record stage” yet when it comes to the impact mobile devices are having on the way we surf, shop, advertise and even live?
Before we start, just so everyone is on the same page, here are a couple of broad mobile device statistics:
- There were over 1.4 billion smartphones in use in 2013 (That breaks down to 1 out of 7 humans).
- Americans, on average, spend 2 hours a day on mobile devices.
- A quarter of all online searches are done on a mobile device.
- By 2015, it is estimated that the mobile market, in the U.S. alone, will generate 400 billion (it was only 139 billion in 2012).
The rise of mobile is like how when more people starting driving and more roads were created, billboards started popping up left and right. The key is being at the right intersection with the biggest sign.
“In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer,” reported Ginny Marvin of Search Engine Land.
Google and other online giants are preparing for the huge influx of mobile advertising and revenue. One way for small businesses and companies looking to take advantage of extended mobile use by consumers is taking a progressive approach. SMS/Text advertising, for example, allows you to directly communicate with current and potential clients, push deals and build a phone number base.
Mobile Banner ads scroll your products and services across the user’s phone when they are on popular sites, so you reach more consumers quicker.
The key is taking action right away to stay with the mobile trends.
“Marin estimates that mobile budget share will rise above one-third of paid search budgets by then end of 2014,” reported Marvin.
Sources: Search Engine Land, eMarketer, Search Engine Journal