Tagged: mobile ads

Why Mobile Marketing Benefits Brands and Consumers

Posted on December 10, 2014 by - Mobile

Say Goodbye to Traditional Loyalty Marketing Programs

Mobile Marketing Graphic

 
In an article from Ad Age, CEO Lars Albright, noted that, “Mobile is shaking up the traditional loyalty model, just as it’s shaken up so many other things.” He’s right.

Think of frequent flyers miles, hotel member rewards, or supermarket fuel incentives as traditional loyalty programs. While it might be harsh to bury them already, many brands are finding out that mobile loyalty programs can be much more effective for all parties involved.

Consider the simplicity of this example pointed out by Albright:

American Express’ new partnership with Uber, for instance, represents a huge milestone for mobile commerce. It’s powerful and yet so simple. Under the program, participants pay with AmEx when they ride Uber, earn two times the rewards points and can use those points to pay for future Uber rides.”

Does the customer have to go out of their way? Not if they already have an American Express card and are using Uber anyway. This is just one example of how simple mobile rewards can be for consumers.

But brands won’t participate if they don’t get something out of it. Here’s why mobile loyalty programs are better for both parties:

Consumers generally don’t have to go out of their way to benefit and many mobile promotions are tailored to their specific preferences.

Brands have consumers at their fingertips. They can reach them at any point with a text message or push notification.

Consumers can essentially use their smartphone (a device they’re already attached to at every waking moment) to earn rewards and save money at their favorite retailers, restaurants, and services.

Brands get incredible insights on consumers beyond basic male/female demographic information. This includes contextual data such as where they’re located, their shopping habits, and preferences.

When something comes along (smartphones) that consumers bond with and brands can use to market their products and ultimately make more money, it’s a win-win and that means it’s here to stay.

If your brand needs a mobile app, responsive website, or a mobile marketing plan to better reach your targeted audience, call us at 800-367-2570 or contact us here.

Future of Mobile Ads

Posted on July 24, 2014 by - Uncategorized

Accessing the Internet is being completely taken over by mobile devices. They are cheaper than laptops and desktops, more portable and apps have managed to fill whatever gap remained in the area between the front lobe and the rear cortex.

Advertising used to be a lot simpler.

Advertising used to be a lot simpler.

As a result, advertisers and marketers are having to play catch up—constantly trying to stay on top of the consumers’ minds and eyes. Digital music is a perfect example. First, there was Napster and other free-sharing websites that you could basically get any song for free. Ironically, it was the billionaire soft rock (anymore) band Metallica that lead the fight for pay-to-hear music.

Napster evolved into iTunes, Spotify and Pandora. With iTunes, it’s a simple exchange of cash for songs. Spotify is subscription based where a monthly fee will allow you to have access to millions of songs. With Pandora, however, making money off of the ears’ enjoyment got a bit trickier.

Pandora controllers began placing advertisements in between songs, along with banner ads and scrollers that the user would have to click off in order to see their intended screen. That same creative implementation is going into mobile devices soon.

Just think of all the places. If you open an app, you see an ad. Hit a search button, there’s an ad. How about not being able to open a browser until you type the word “Pepsi” into a box? But advertisers know they can’t push too hard. Pandora lost a lot of listeners when they switched formats. But as soon as everyone else does it, it becomes accepted and almost expected.

Professional sports stadiums used to bear the name of the city, culture or area, like the old Cleveland Browns Stadium, Columbus Crew Stadium, Ohio Stadium, etc. You used to able to watch a dunk without the dunk being brought to you by so and so and such and such a product. But now no one notices. See you at the stadium, err, see you at First Energy Field.