Posted on November 7, 2014 by Thoughtwire News - Marketing
It’s a very helpless feeling when you read a negative post or a review online about your products and services. Some of what appears on the Internet isn’t even true or has been placed there purposely by a competitor. The first step is accepting the reality that users from anywhere can post just about anything about your business. The next step is doing something about it so you have control.
A good place to start is with Reputation Management. If you don’t have a top digital marketing company managing your online exposure you are extremely vulnerable. (To get next-level Reputation Management, click here.)
Next, look at how and where you appear online. Do you have updated and controlled local listings? If you have a business, but haven’t set up the associated listings for each specific web crawler, then random people can create a listing for you. And since it’s not the business owner creating the page, it can be full of incorrect information and misleading content.
If you are unsure at all about how your local listings appear, how to manage them and how to ensure the proper content is being put up, speak with a Local Search expert by calling: 800-367-2570.
When it comes to specific posts and comments, don’t act like they don’t exist. There are advanced ways to get Facebook, Yelp, Google+, etc. to remove certain comments, but for the most part they are there to stay. If someone complains about the taste of your coffee, for example, in a non-defensive and polite way explain that customers find your coffee excellent and even reference another review that supports your claim.
If you are concerned about how your digital profile appears online, contact Thoughtwire Media immediately so no further damage can be done to your brand.
Posted on March 13, 2014 by Thoughtwire News - Uncategorized
It is becoming more and more crucial for business owners to have reliable, accurate local business information online if they want to increase sales and stay ahead of the competition.
Over 1,000 U.S. adults were surveyed by Placeable and the results showed consumers want the correct information or they simply won’t use the product or service, and if there is incorrect information, they blame the brand, regardless of where the real fault lies.
“The survey also found that the majority of respondents lost trust or confidence in a brand or business when online listings are found to be incorrect (73 percent) or when consumers get lost because of bad directions from incorrect location information (67 percent),” said Greg Sterling on the survey.
Realizing you absolutely have to have the right information on your site to guide consumers to your business and to promote positive brand awareness is one thing. Taking the next step to ensure your digital presence is secure, up-to-date and isn’t getting manipulated by outside and third party sources is another.
Best approach is to have Hyper Local listings management, so someone else will be looking out for your business online. With Hyper Local, you don’t have to worry about wrong directions, phone numbers, company information or other important details showing up wrong on you online listings.
If you’re not safely promoting your business online, consumers will go to your competitors. “Just over 60 percent said that they would try a competitor upon seeing a special offer while searching for a specific business. That number went way up to 73 percent in the case of restaurants,” Sterling said.