Posted on September 17, 2014 by Thoughtwire News - Uncategorized
Imagine you start a restaurant. Your dining establishment grows into one of the biggest and most popular restaurants in the world. Your growth is directly related to one specific dish, that everyone loves to consume. Then imagine a court ordering you to be more “transparent” in your recipes, and reveal the recipe that has given you so much success. Chances are you would fight until the bitter end to keep your recipe from going public.
German courts want Google’s cookbooks.
That scenario is currently being played out between Google and the German high courts. Over the last year the German courts, and courts throughout Europe, have been battling Google over “the right to be forgotten” and other aspects of Google’s platform that “violate laws and liberty.”
It seems that now, the Germans are cutting right to the chase.
“[German justice minister Heiko] Maas asserts in the interview that Google needs to become more ‘transparent’ about its algorithm and would like the company to divulge the formula it uses to rank search results,” reported Greg Sterling.
Users and SEO-ers would love to see Google’s recipe. We could all find out what exactly what they were using and how they generate all of their results. Unfortunately, there’s no way Google would ever release that info unless they turned into some kind of hippie/anarchist/non-profit, and that’s beyond farfetched.
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Posted on July 1, 2014 by Thoughtwire News - Uncategorized
It feels a lot like, “what goes around comes around,” at least for those of us in the search engine optimization (SEO) profession. You see, the search giant Google pretty much dictates how we do our job. Algorithm overhauls come out of nowhere and we are told to simply adapt our strategies and plans to meet Google’s changes that are for “better Internet browsing.” And that’s fine; most would agree that combating spam and viruses is a good thing. But sometimes, like dropping rel=”Author,” the change is made for financial reasons. Either way, outside of the digital universe that Google seemingly controls, there is a real world. Where courts and laws and prosecutors attempt do to the same thing: make restrictions on actions and punish those that disobey.
The U.S. Supreme Court will not hear Google case.
Google is back in court. Last month it was reported by Thoughtwire about the search engine’s ongoing legal battles in Europe and South America. The judgments and rulings have not gone in the favor of Google. Now it’s finally hit home.
“The plaintiff class argues that Google violated federal wiretapping laws when it intercepted their email and other communications during Street View data collection,” reported Greg Sterling following up on a Wall Street Journal article about the case.
That doesn’t sound good. No, that sounds absolutely deplorable. Instead of the cute little street view cars taking pictures and videos to help us better map out our lives, imagine roaming, data-collecting cyborgs that will steal your confidential and personal information.
“[Google] collected ‘payload’ data that was being sent on unsecured Wi-Fi networks when the Google cars drove by. Such data can include emails, usernames and passwords sent over the Internet,” reported Brent Kendall of The Wall Street Journal.
Google tried to challenge the class-action lawsuit, but the U.S. Supreme Court won’t consider it. Maybe Google needs even more expensive lawyers? Or maybe American freedom isn’t for sale.