Posted on January 12, 2015 by Thoughtwire News - Marketing
According to SEO specialists BrightLocal, 75 percent of small business owners say that internet marketing is “very effective” or “effective” at attracting customers to their business.
This statistic, along with a lot of other interesting data, came from BrightLocal’s recent SMB Internet Marketing Survey 2014.
We also learned, from the survey, that small business owners plan to spend more on Internet marketing in 2015, that phone calls are the most valued success metric, and that most small companies handle their marketing in-house (although companies that use consultants/agencies are up 3 percent from the previous year).
The key statistic was mentioned in the first sentence and is graphed out below:
As more people every day are connected to the Internet, it stands to reason that Internet marketing will continue to become more relevant and effective for small businesses growth.
At Thoughtwire Media, we love seeing data like this because we specialize in growing brands online. Whether it’s SEO, Social Media, PPC, Hyper Local, Copywriting, or a Mobile-Friendly Website, we’ll have a strategy in place customized to fit your needs. Call us at 800-367-2570 today.
Posted on December 30, 2014 by Thoughtwire News - Marketing
At Thoughtwire, we pride ourselves on keeping up with the latest Google algorithm changes, social media trends, and overall marketing strategies.
To continue to successfully act as a voice for our clients, promote them, and grow their respective businesses across a variety of digital platforms, we consume a lot of information from the experts and even do our own research at times.
Here, we took an article from Forbes.com, picked out some of our favorite points and turned it into an easy-to-understand infographic. The topic? Marketing trends to watch for in 2015!
If you’re a fellow marketer, comment and let us know what you think about these predictions. If you’re looking for experts to market your business and grow your brand online, click here.
Posted on November 17, 2014 by Thoughtwire News - Marketing
If you have goals to increase profits, spread your brand awareness and to reach current and potential customers, then Cyber Monday should be a big deal to your company.
Cyber Monday was created as a supplement to Black Friday, one of the biggest shopping days in the U.S. that happens the day after Thanksgiving. Black Friday, on the other hand, wants shoppers to go to the actual physical locations of the stores and buy there. The way we shop, however, has changed.
Now, for every one person in the store, two are buying online. So Cyber Monday became the solution, where shoppers could still buy like crazy, but within the platform they prefer—a digital one. Here are some quick tips so you won’t miss out when December 1, 2014, rolls around.
1. Can consumers find your website?
The majority of retail shopping on Cyber Monday will be from mobile devices. That means you absolutely must have a Responsive website or a mobile-friendly platform. If you do not, click here and watch the video below.
2. Are you offering deals?
It’s not enough to simply be online during the holiday season; you have to offer specials and deals so consumers will want to go to your site.
3. How good is your SEO?
Search engine optimization is now a requirement for any successful marketing campaign. With millions of websites, yours needs to appear on the first page of search. If you aren’t ranking where you need to be, click here.
4. Does your copy entice the audience?
You will be competing against a lot of other brands, products and services. Your ad and website copy need to be better than the competition so you stand out and get the consumers going to your site. For the best copywriting services, click here.