Tagged: Instagram Marketing

Instagram Marketing that will grow your Brand

Posted on July 15, 2015 by - Social Media

Instagram Marketing

Picture via Instagram

Just under 5 years ago, in October of 2010, Instagram launched. It now boasts over 300 million active monthly followers who share roughly 70 million photos a day.

Instagram has achieved massive popularity for a few simple reasons:

1. People love pictures and their brains process them quicker.

2. People also love interacting in real time. In the “Explore” features, Instagram users can see the latest pictures posted from Disney World, a sporting event, concert or just about anywhere else.

3. The platform is less invasive and lists less personal information than Facebook.

4. It’s mobile – and the combination of visual content on a mobile platform in real-time is a social media experience many people prefer now.

How can your business use Instagram as a marketing tool?

Although Instagram only allows paid advertisements to a few select brands, this hasn’t stopped thousands of small businesses from using the platform. Simply create a profile with your business name and post away – just like you would if you were creating a personal account.

Regardless of whether your brand is a restaurant, clothing boutique, law firm, chamber of commerce or just about anything else – Instagram provides a place for you to tell your story visually with high-quality photos and videos.

It’s an easy way for brands to create awareness, interact in real-time and gain additional followers through the use of trending hashtags. For many, it’s provided them with quicker fan growth than any other social media platform, including Facebook.

Reach a younger audience, grow that audience quickly, and have fun visually telling your company’s story and interacting with the community around you on Instagram. Thoughtwire is now providing Instagram marketing services. Ask us about adding the platform to your social media package: 800-367-2570

Instagram reaches 300 million users; are you growing your brand on it?

Posted on December 11, 2014 by - Marketing, Social Media

Since March, Instagram has grown to reach another 100 million users, topping out at over 300 million as of Wednesday. So if you’re not on Instagram, and you’re involved in any type of business – that’s a rather large piece of marketing pie you’re missing out on. After all, Instagram now has as many if not more users than Twitter. Instagram also plans on cutting down on spammy accounts, and on introducing verified badges for celebrities and brands.

I guess Facebook doesn’t look so foolish after all when they bought it for a cool $1 billion in 2012.

Many business have learned how to grow their brand on this platform by using a few tricks of the trade we’re going to let you in on, while giving a standing “O” to some of Instagram’s all stars.

First up, GE (General Electric)

GE Insta

GE uses Instagram to drive brand awareness in unexpected ways, and to entice consumers to think of GE first when it comes to lots of products and services. And it’s working, since they’ve got 182k followers at the time this is written. As for best practices, they skillfully integrate hashtags and reply to comments where appropriate – all good ideas for being found easily, and for engaging with consumers.

Next up, Nike, with a whopping 8.6 million followers on Instagram as of today.

Nike Insta

Nike uses the power of the hashtag like no other, with #justdoit on many of its pics. And, their PHOTOiD campaign has to be the most successful campaign to date on Instagram, where fans could show off their designing skills by making their own shoe online and sharing it with other followers. Nike understands one thing – people like to be individuals, and show off their creativity in unexpected ways. Sometimes you just need to stand back, and let your consumers do the work for you!

In conclusion, if you want to grow your business on Instagram, but just don’t have the time or skills to really rock it out – contact us. Our social media specialists can manage your IG account for you, and grow your business and brand using tricks of the trade like these – and many more.