Tagged: holiday shopping

Holiday Shopping Sales Down from 2013

Posted on December 1, 2014 by - Marketing

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Don’t fret too much; corporate retailers that participated in the holiday shopping weekend aren’t going out of business. According to ShopperTrak, U.S. shoppers spent over 9 billion at stores on Black Friday. That number, however, was a 7 percent decrease from the 2013 figure.

A survey by the National Retail Federation (NRF) also found that overall shopper traffic from Thanksgiving through December 1 dropped just over 5 percent from last year and the average person spent nearly 6.5 percent less than last.

It wasn’t just in-store sales either. The NRF also noted that online shopping sales were down. Why did this happen and does the slight drop in holiday shopping sales have any significance?

For Adobe, record-high sales were set on Thanksgiving Day and Black Friday and sales on mobile devices were up 8 percent from last year on Thanksgiving and increased 3 percent from last year on Black Friday. Not all companies struggled.

Many retailers decided to open their stores for the first time on Thanksgiving Day starting around 5 or 6 p.m. This didn’t go un-criticized. Regardless, these stores still made money. Black Friday sales were down because many people went out Thanksgiving Day, shopped all night, and slept on Black Friday. At the same time, it makes sense that Adobe saw more mobile sales on Thanksgiving than Black Friday, considering many people refused to actually go out on Thanksgiving Day, but couldn’t resist a good deal when they were browsing on their smartphone or tablet from home.

As Greg Sterling from Marketing Land notes, “The distinctions between the various shopping days between Thanksgiving and Cyber Monday have broken down for consumers (though not for retailers).”

What does this mean moving forward for retailers’ marketing strategies? Is it indicative of a changing trend in consumer behavior? Or has nothing really changed?

Leave us your thoughts below, and tell us how you shopped (or didn’t shop) over the holiday weekend.

90% of Consumers to Shop Online Over Holidays

Posted on October 29, 2014 by - Uncategorized

The number is bigger than it has ever been before—90 percent of consumers will conduct holiday shopping online, a PunchTab survey reported.

“PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season and how top retailers are preparing for the wave,” reported Adotas.com.

What businesses need to be concerned about is how they are going to make sure the consumers are buying online from them and not the competition. Here’s a quick check list to make sure you have a full digital presence:

1. Can consumers actually find you? There are billions of websites out there, and when consumers search, 75 percent of them never go past the first page of the results. Your website needs search engine optimization (SEO) to ensure you rank high for the web crawlers. To get the best SEO for you brand, click here.

2. Is your website mobile-friendly? Consumers will shop online primarily with their mobile device. You need a website that is Responsive and has the ability to attract younger users with mobile apps. To get a mobile-friendly website, click here.

3. Is your content king? Without engaging and meaningful content, both the user and the search engine won’t be interested in what you are trying to showcase. Every word counts. To get the amazing SEO-friendly copy written for you, click here.