Tagged: google

Google May Delete Inactive Local Business Listings

Posted on June 5, 2015 by - SEO

If you’re unaware – last June Google rolled out, Google My Business. Not to be confused with Google+ brand pages, Google My Business is a place where you can claim your physical listing on Google Maps, list address, hours, phone number, etc., and garner reviews.

local business listing

Google My Business allows for businesses to claim their listing and have a map like this show up in search results.

A Google representative recently posted in the Google and Your Business Help Forum, that inactive Google My Business accounts may be contacted by the company:

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours.”

Managing your Google business listing

Chances are, even if you haven’t done anything to claim or manage your local listing on Google, your business still appears on Google Maps and in Google’s search results. It just doesn’t appear with all the details necessary, and considering the statement above, it may not appear at all if you don’t do anything.

The easiest way to take care of this problem is to contact Thoughtwire and ask about what we call, Hyper Local SEO. This involves claiming your local business listing on Google, displaying your company’s correct addresses, phone numbers, local maps, etc., and consistently optimizing and managing your listing so potential customers can find it easier.

When consumers conduct local searches for say, “businesses near Main Street,” or they directly search for your business, it is essential that your company appears! With information constantly at their fingertips, consumers are conducting local searches more frequently. Your company can’t afford to miss out on their business because of an inactive Google My Business account. Call us today: (800) 367-2570.

Google Keeps Getting Scarier

Posted on March 17, 2015 by - Uncategorized

Secret Barges and Offshore Facilities 

There once was a company that helped you find things on the Internet. They accomplished this via a very efficient and easily updatable search engine. Like Kleenex and Xerox before them, to search for something online was replaced with “Google it.”

When billions of people use your service and you make billions of dollars, the empire tends to grow.

In 2007, Google contacted the U.S. patent office and filed for a “water-based data center.” The company responsible for helping you find “cats running into glass doors vids” is now pioneering technology like wave-based electrical generators, salt water cooling units and a floating seagoing “technology exhibit space.”

At least they are being open about all of that, right? Nope. News Station KPIX-TV/CBS in San Francisco uncovered what would be later dubbed, “The Google Barge,” a top secret superstructure docked in the bay.

The Google Barge

 

The Coast Guard eventually shut down the project after safety concerns and a lack of exits. But originally, the Coast Guard was mute on the issue because they had signed a nondisclosure with Google.

When you build and work and experiment off-shore, you aren’t tied to the same laws and regulations as you are on land.

The Google Barge was moved in the middle of the night to be scrapped, along with two other barges that were discovered off the shores of Portland, California, and Stockton, Maine.

Chances are, no one will ever know what was inside of those secret crates, but it’s safe to assume many other special projects have already begun.

For everything you need to know about Google and online marketing, call Thoughtwire Media: 800-367-2570.

How to Compete Against Google’s Knowledge Graph

Posted on March 2, 2015 by - SEO

Are you aware of Google’s Knowledge Graph? If you do a search for Picasso, for example, there will be a box on the right hand side of the search engine results page (SERP). That’s the Knowledge Graph. The point of the Graph is to show answers to questions before they are asked.

Using the above example, the Graph would show Picasso’s birthday, birthplace, famous works and other commonly-searched-for information. A lot of businesses, however, are losing clicks and traffic because of the Graph.

Knowledge Graph

If people are finding out the information they need before they click on your website, they will be less likely to visit your website. As a business owner, what can you do?

It starts and ends with search engine optimization (SEO). A solid SEO strategy that understands the different algorithm changes, implements social media and has content for both the user and the web crawler is what you want.

Without great SEO, you most likely won’t be showing up on the first page of the SERP. 75 percent of consumers never go past the first page, so between first page results and the Graph, you won’t be found.

Do you have the absolute best and most comprehensive SEO plan? Are your results reviewed with you live every month? To make sure you are first on search, call Thoughtwire Marketing now: 800-367-2570.

Google’s Announcements Regarding Mobile-Friendly Search

Posted on February 26, 2015 by - Mobile, SEO, Uncategorized

This is not the first time Google has come out in favor of a more mobile-friendly search experience. Since last year, Google has officially supported mobile-websites and they have introduced App Indexing, which crawls deep links within certain apps and surfaces them in search results.

Today, Google made 2 significant announcements regarding mobile-friendly websites and their algorithm.

Mobile-Friendly Search

 

First, starting April 21, Google says they will continue to expand the use of mobile-friendliness as a search engine ranking signal. From Google’s Webmaster Central Blog:

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Second, Google will continue to factor in content from apps in their algorithm.

“Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed,” said Google.

In the past, having a mobile app or a mobile-friendly website was mainly recommended for user experience. As Google continues to blur the lines between SEO-friendly and user-friendly and show more mobile-friendly websites and content within mobile apps in search results, having a plan in place for mobile has become necessary.

If your company or brand needs assistance building a mobile-website, building a mobile app, and boosting your search engine ranking, contact our experts here.

Twitter’s Deal With Google

Posted on February 6, 2015 by - Social Media

What You Need To Know About Twitter Partnering Up With Google

Twitter's Deal With Google

In case you haven’t heard, Twitter’s CFO, Anthony Nato, really wants Twitter to be one of the top revenue generating Internet companies in the world – reaching $14 billion a year in the next decade. In fact, those were his exact words. And what’s the best way to do that? Well, there were lots of options and plans discussed, but one of the first things they did was partner back up with Google. I mean, how could you not want to partner with a giant like Google?

You may recall in 2009 the two companies agreed to allow tweets to display in Google search results. But this fizzled after a couple of years due to the COO of Twitter wanting more control of the content. Now however, this deal may lead to an increase in both revenue and traffic – something Twitter could use more of. After all, they may have exceeded revenue estimates last quarter, but user growth continues to slow.

Twitter’s plans are rather detailed and extensive, so we’ll spare you the details – but basically they want to monetize syndicated content, and diversify their advertising products. Which is really a good plan regardless of the quarter or the partnership, when you think about it.

 What Are You Likely To See Going Forward?

Well, you may see more promoted tweets popping up again, on Google and on Flipboard, or elsewhere. And you may see a new feature they’re toying with called Instant Timeline, which would show up as relevant search results even if you’re logged off of Twitter, or don’t have an account yet. It’s another genius idea for getting more people to sign up – so they can view the content they just clicked on.

 For more social media tips and trending online news, subscribe to our newsletter, or just give us a call! We’d love to help you expand your online presence, and improve your online brand image. 800-367-2570

Another Google Algorithm Update

Posted on December 9, 2014 by - SEO

Keeping up with Google and Staying Ahead of your Competition in Search

Google Search Example

 

In order to appear ahead of your competition and to be seen high on the first page of the search results page, you need search engine optimization (SEO). The key to amazing SEO that actually works and provides the results you want is to go with a marketing company that studies, understands and makes the web crawlers work for you.

Search engines, such as Google, Yahoo and Bing, all follow a very similar search algorithm. As hackers, the technology and user needs continue to change, so will and does the algorithm of the web crawlers.

Recently, Google has updated their Penguin algorithm, which will have a big effect on numerous websites. Here’s how Barry Schwartz describes it:

“Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used periodically, and when sites are hit by it, they retain a massive penalty until they clean up their spam problems. Then they have to wait until the next time the Penguin filter is run. If Google’s filter likes what it sees, the sites have their penalties lifted.”

Will your website be penalized by the latest algorithm change? Take action before Google does—get a complete SEO website evaluation from Thoughtwire Media.

By having you website completely optimized, Google and the other search engines will rank your site ahead of those owned by you competitors. Get started now by calling Thoughtwire at 800-367-2570.

What is Hyper Local SEO and do you really need it?

Posted on December 1, 2014 by - SEO

Can your potential clients find your website or business information online pretty easily? Or is it like finding a needle in a haystack?

hay

Hyper Local SEO is a way to ensure your business information is accurate online, and is easily found. It is absolutely necessary for any business, and includes three key features.

First of all, when you partner with us, there’s no bulk managing. We manage listings individually to help achieve better rankings. There’s also no automated management. Our experts perform regular management of listings to ensure accurate information of listings and help achieve better rankings.

Secondly, accountability is important to us; so important it’s actually at the top of our list. So we provide you with monthly Google+ local reports to show listing performance.

Finally, listing information can be changed if the business information (contact information, etc) changes.

Interested in knowing more, and how you can benefit from all of the above?

Here are more features you can find in our packages:

Keyword research and optimization

Monthly management of local listings

Business and industry research

Monthly submission of business information

Monthly Google+ local analytics reporting

Updating business information on listings

Contact us today to learn more about how our Hyper Local SEO experts can help potential clients find your business information online.

For more helpful tips and industry news, subscribe to our newsletter here.

And just in case you’re still not convinced, here are some quick facts for you:

The Importance of Local Searches (1)

3 ways to use Google+ to assist SEO efforts

Posted on November 19, 2014 by - SEO, Social Media

If you want to increase your search rankings for your website, and you’ve already optimized your site – you may still be missing one final piece of the SEO puzzle:

puzzle

Google+. More specifically, a Google+ business page.

Google+, if used effectively, can be a great tool to have and utilized in your SEO arsenal. But there are three major things you need to keep in mind to ensure optimal results.

1. What’s in a name?

Everything! Make sure your company name, logo and URL are all present on your page. People will be searching for that name, so make sure the SEO title is your company name. You can also get a custom URL to make it even easier to find you. How? Just click on About, Links, then click on the link. Or sometimes you’ll get offered this feature after posting for around a month or so. Oh, and make sure your profile and cover pics are flawless and beautiful. Nothing says “amateur” like fuzzy pics.

Name

2. Tag, you’re it!

Make sure your tagline and the first two sentences of your intro on your page are stellar. These will be used as you SEO meta description, and need to tell your company’s story in 160 characters or less. Need to edit your current one? No problem! Simply click on Manage this page, Edit page, Edit in the story area, and then make your changes. (P.S.-Don’t forget to save!)

tagline

3. Post away!

Don’t forget to give your followers lots of interesting, relevant content every day in the form of informative posts, great pics and graphics, videos, gifs, etc. Not really your field of expertise? No worries – it’s ours! Click here to contact us to learn more.

posts

Bottom line – you want to be found easily, have one clear voice across all platforms, and you want to deliver quality content day in and day out to keep people coming back for more.

If all of this is more than you have time for, we understand. Contact our experts today, and see how our social media and SEO specialists can help you. 

Mobile-Friendly Websites Are Not Optional

Posted on November 14, 2014 by - Mobile, Websites

The Increase in Mobile Usage, Google’s Recommendations, and the Rise in Technology Make Having a Mobile Website More Important than Ever

responsive

Web designer, speaker, writer, and marketing consultant Brad Frost probably put it best when he said, “Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

He is right, and the statistics back it up. Regardless of age, location, and intent, people all over the globe are using mobile devices to surf the Web. If your business still doesn’t have a mobile-friendly website, here are 4 reasons why you need one:

1. Google Recommends Responsive Design

Not only does Google officially support smartphone-optimized websites, specifically Responsive Design, but they recently began testing a new icon in mobile search results that tells the user if the website they are about to click on is mobile-friendly or not.

They currently do not penalize a website in the search results if it is not optimized for mobile; however, based upon their recommendation and this new icon, it might be a matter of time before the next algorithm change benefits mobile websites. Considering that Google currently holds 83.3 percent of the US Mobile Search Market Share, you should probably consider following their guidelines.

2. Staggering Mobile Statistics

If for some reason you’re unsure about the rise in mobile usage, take a look at some of the statistics below. Yes, more and more people are adopting mobile devices, but those people are also a different kind of consumer.

Mobile Web Adoption is growing 8X faster (1)

3. Rise of Mobile Voice Search

As voice commands and the ability for users to speak requests into a device improve, more consumers are utilizing that technology to search for products, services, business locations, hours, etc.

According to one survey from Search Engine Watch which interviewed 1,400 Americans, 55 percent of teens use Google voice search more than once a day and 41 percent of adults use it each day.

No one is speaking these search queries into a desktop computer. They’re using their smartphones or tablets, and the results that come up need to be optimized for all devices.

4. Rise of Mobile Payments

Apple Pay and Google Wallet now allow consumers to not only browse with their mobile devices, but to complete transactions as well. For now, people are still in love with their plastic, but eventually this could revolutionize the way we shop online and offline.

The point is, as mobile technology continues to get smarter and more useful, there will be no reason to surf the Web on anything other than a mobile device.

The trend of creating mobile-friendly, Responsive websites has become a common practice. Why? Because businesses now know that if consumers have a poor mobile experience with a brand, they will flock to the competition. Creating a Responsive site for your business will keep you in line with competitors and open up a whole new world of mobile marketing practices.

Click here to let Thoughtwire create a mobile-friendly website for your small, medium, or large business today!

4 EASY SEO TRICKS TO BOOST RANKINGS

Posted on October 23, 2014 by - Uncategorized

If you don’t want to be found, there’s no purpose behind your website. Search Engine Optimization (SEO) is an endless and ongoing process because the algorithms change almost weekly. Here are some quick tips to ensure you have a high ranking and are appearing on the first page of the search results:

Google_Analytics

1. Are you mobile friendly? Billions of smartphones and mobile devices want to buy from your website; if consumers can’t access your site, they will be clicking on the competition. Get a Responsive and mobile-friendly website built for you here.

2. Is your content excellent? With the latest Panda and Penguin updates from Google, the SEO mantra of “Content is King” could not be any more true. You need content that is created for the consumer and the search engine. Get SEO and copywriting services here.

3. Are you using RDFa or Schema to markup HTML pages? Help the web crawlers find you by getting them to notice you faster through markups. Get schematic markup here.

4. Do you have video content on your site? Adding video content will attract more users and get you to rank on the separate video algorithm. Get Video SEO services here.