Tagged: Google and Twitter

Google Search to Feature Tweets on Mobile Devices

Posted on May 19, 2015 by - SEO, Social Media

We have speculated in the past that the combination of Google and Twitter would help alter the future of search. Today, Google and Twitter made announcements that take a step towards that reality.

From Twitter’s Blog:

“We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results. Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop version is coming shortly, and we have plans to bring this feature to more countries in the coming months.”

google search tweets

Picture via blog.twitter.com

Whether or not you’re a fan of Twitter, you will start seeing content from the Social Media platform in Google search results. It makes sense considering Google’s goal is to bring its users the most relevant search results and Twitter arguably has been the single best place to get real-time information on the Internet since its inception in 2006.

What This Means for Your Company

For your business, or brand – as it’s generally referred to across various platforms online, having a presence on Twitter becomes extremely important!

Before, it may have been a great way to reach a slice of the 302 million active users on the platform or you may have struggled to reach an audience. But now, with Twitter profiles, Tweets and relevant hashtags all set to show up in search results, having Twitter becomes an online marketing must.

Thoughtwire (@ThoughtwireM) would be glad to help you set up and establish a presence on Twitter, as well as give you custom solutions to reach potential customers through search engines and Social Media. 800-367-2570.

Google/Twitter Partnership Shows the Future of Search

Posted on March 24, 2015 by - Social Media

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As one second just passed, 40,000 searches were conducted on Google. The search giant doesn’t just want to provide search results, they want to provide you with the most relevant and accurate results possible.

If a user searches, Plato’s birthday, Google wants the date and associated information to appear instantly. Google would like to be able to answer all of your questions and curiosities without you ever having to click on a website.

In order to achieve those goals, Google has one of the most advanced (and as a result, ever-changing) algorithms as it relates to searching keywords. But it wants more data.

That’s why Google and Twitter reached an agreement in February that will allow the web crawler total access to the stream of Twitter, referred to as the “firehose.” The firehouse puts out about 9,000 tweets per second, so that’s a lot to index and crawl independently.

Now Google has access to the extremely timely information posted on Twitter, without having to wait and sift through it.

This also furthers the argument about how search engine optimization and social media are tied together. You need a strong social presence if you want to be seen above your competition. Social media is also a great way to get extremely valuable backlinks to your website.

Is your Social Media campaign growing by the day? If you aren’t getting the likes, retweets, shares and posts you want online, call Thoughtwire Marketing: 800-367-2570.