Tagged: facebook

Facebook Tweaked News Feed Yet Again

Posted on January 29, 2015 by - Social Media

Facebook
The latest changes within Facebook’s News Feed Algorithm

If you’re sick of false or misleading stories showing up in your News Feed, you’re in luck – Facebook has planned to reduce these hoaxes. But they need your help, too.

Facebook said in their blog that you now have the ability to report when you see a fake news story in the form of a link, pic or video, similar to how you report spam.

You may have noticed before that your only options when clicking on “Report” were things like, “This post goes against my views”, or “It’s annoying or distasteful”. But if you selected pornography or false news story, it would likely be flagged more urgent – but we can’t be sure of that just yet.

However, one thing that’s guaranteed is that if a large number of users report the same post(s) as being false, the post(s) will be reduced from the News Feed because of Facebook’s algorithms. So, strength in numbers certainly applies here.

The only downside is that users could potentially abuse this tool and bully posts out of the News Feed. It’s unclear if there is a system or algorithm in place for that, and we all know if there’s a way to hack, spam or bully – some people will find a way.

In the meantime, be sure you know your facts before reporting something, and keep in mind that you obviously won’t agree with or like everything in your feed – so you could just push the “I don’t want to see this” button instead.

We want to know—have you noticed less fake stories and hoaxes in your Facebook News Feed?

For more of the latest industry news and trends, subscribe to our newsletter, or contact us to see how our social media specialists can help your business stand out on social media.

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2014/2015: The rise of E-commerce on social media

Posted on December 19, 2014 by - Marketing, Social Media, Uncategorized

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You may have heard that Facebook and Twitter have been testing out the E-commerce experience by bringing shopping to users in their social streams, but this raises many questions.

Will people get sick of the ads and always paying to promote anything on Facebook?

Do people really want to buy from a place they go to check in on their friends?

Will you click “buy” while scrolling through your news feed or Twitter feed?

Obviously Facebook and Twitter execs hope so, but next year will surely prove to be the year of E-commerce moving full steam ahead on social media platforms. Besides, what if they could “own” a big piece of the pie if they play their cards right? It is a $293 billion pie to be exact. And with social media sites like Facebook and Twitter making it as easy as a couple of clicks – buying without leaving their sites may just be easier than we all thought.

Twitter did try this back in 2013, but the process wasn’t seamless and ended up being rather clumsy. Even Amazon tried its hand at hashtag-based sales, but it wasn’t the best way to get people to buy either.

Facebook tried its hand at E-commerce with the Facebook store program in 2011, which notably ended with huge companies like Nordstrom and The Gap opening then closing their stores within just a year.

So since some analysts predict that Facebook and Twitter are more likely to resemble Starbucks, where people want to hang out there buy never buy anything, where is E-commerce going to really shine in 2015?

Enter Pinterest.

We already know from market research that women are the biggest purchase influencers in a family unit. They are usually involved in or making the final decision to buy, or not to buy for the family.

They’re also the ones who are rocking out Pinterest on a daily basis. Pinterest is, after all, where you go to pin things you want to make, buy or experience. And, Pinterest said that two thirds of its content, or over 30 billion pins, comes from businesses. That is huge!

So, in conclusion, the future of the relationship between E-commerce and social media may be a fuzzy and confusing one, but one thing’s for sure – it’s not going anywhere anytime soon!

Are you cashing in on these huge opportunities to reach your potential clients online? Contact us today to see what our social media specialists can do for you.

1-800-367-2570

Facebook to ban overly promotional posts in News Feed

Posted on November 18, 2014 by - Social Media

Effective this January, you may see less and less of any type of promotional posts in your News Feed, except of course those that were paid for.

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Facebook is cracking down on posts that are overly promotional in an attempt to show people more of what they think you really want to see. Even if consumers have Liked a Company Page, that doesn’t mean they want to be advertised to in an obvious way. While many consumers love sweepstakes and giveaways, from now on companies will have to pay to play on Facebook.

For businesses, this means changing the way they talk to consumers. Providing valuable content to consumers is more important now than ever. Whether it’s local news and events, internal company pics and news, fun videos, infographics, blog posts, etc., consumers want to consume new and interesting content daily. And they’re not going to share it unless they think their friends would really be interested.

In a nutshell – promoting yourself all the time doesn’t work. It will be more important than ever to act like a publisher and provide content that is valuable to your target audience.

You may recall when Facebook banned Like-gating? Well, this is just another way they’re hoping to ban promotions and sweepstakes with no real context and ones that are obviously just trying to get more Page or Post Likes.

If you don’t already pay to play on Facebook? You should be prepared to see a decrease in your overall organic reach. If you have worked hard to earn attention through organic reach, you will now have to pay to get promotional exposure. If you’ve already promoted your page and boosted some posts – you’re likely good.

So how will this affect your social media strategy? Are you prepared for this change?

Feel free to contact us to see how our copywriters and social media specialists can help you. 

Facebook Will Auto-Generate Typos

Posted on October 21, 2014 by - Uncategorized

Anyone involved with social media management or digital marketing should be aware of a glitch in the Facebook (FB) algorithm that can create typos in your content.

Here’s how it works (or doesn’t): let’s say you regularly share content on FB. It doesn’t matter if it is for yourself, for your company or for a client. Nor does it matter if you share on FB manually or use a bulk uploader or scheduler, such as Sprout Social.

So today, for example, you want to share a blog from a website on your FB page. When you copy and paste the blog link into your timeline, FB will automatically generate a snippet and meta description. They are supposed to pull content directly, word for word, but sometimes that’s not the case.

Before you select “publish” or “send” or “share,” make sure your blog matches the words generated by Facebook. If you don’t double check, your current and future clients will not only hold you accountable, but will not want to do business with someone who has errors and nonsense spread all across their content.

Addicted to Social Media?

Posted on September 4, 2014 by - Uncategorized

No, not you. But then again, maybe it all depends on the definition of addiction and if that need causes harm to your everyday life.

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This is your brain on social media.

The London Telegraph reported that there are “sure signs” that you are addicted to social media. With their list as a guide, we’ve compiled a social media junkie test. Answer honestly, and if you are an “addict,” evaluate whether or not you care.

1. Can you go a meal without checking your phone or status?

2. Do you check your social media profiles right when you get up—before everything else?

3. Do you get caught trying to post when you should be listening, dealing with your family or driving?

4. Do you greet and/or talk to people by their handles or profile names? “Hey, what’s up StillinMom’sBasement55?”

5. Do you expect people to know what you are doing and what you’ve done based solely on what you put online?

6. Do you “like” your own posts?

7. If a major event happens or there’s a celebrity death, do you rush to give your take online?

 

How’d you do on the test? Let us know below.

Spotting Fake Online Profiles

Posted on August 21, 2014 by - Uncategorized

What’s this, a new friend request? Oh, he or she looks attractive and/or successful; maybe I should accept the request, right?

The easy answer is, no, if you don’t really know the person, don’t accept any social media invitations to connect, join a circle or group, like a page, plus one something, etc. That is the best way to protect yourself from fake profiles and invented people that participate in social media.

Who is really behind that social media profile?

Who is really behind that social media profile?

But it really comes down to what you want out of your online experience. Maybe your “friend count” is the most important, maybe you are fine with communicating and flirting with a person you know probably isn’t really that person, but you enjoy the engagement. Maybe you believe you are too smart to get fooled into thinking someone’s real info is false.

Here are a couple of quick tips to validate (if you so desire) online profiles:

#1: Look at the pictures. Are they all well-produced images? Do they look professionally shot? If there aren’t any “around the house” photos, chances are the pics are ripped from another site. How many pics do they have, only five? With all those “friends,” and no one has tagged him/her, ever?

#2: Search the images. Google has an amazing feature—image search. Copy the profile image, drag it into the search bar, and BAM, you can see every place on the Internet that uses the photo. In the case of females, the less they are wearing the better chance it’s a stolen image from some Eastern European adult site.

#3: What do they post? Is it ad or agenda related? Do they just post more well-produced photos and things that are tied to real people or events?

#4: Whom are their friends? Do you see real interaction, or just a bunch of fans or lonely losers complimenting pics?

Facebook Joining the Spam Fight

Posted on August 11, 2014 by - Uncategorized

It’s not just the big web crawlers and the small stores that hate spam—social media entities are getting involved as well. Facebook just recently announced that they are putting a stop to “Like Gate” and other similar practices that force the user to click or like before they can see the content.

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This change is coming as the debate concerning whether ads and spam are slowly eating away at too much of the viewer’s screen. Pop up ads and click to read more have been an established method on the Internet for years. But on platforms that were created solely for human interaction and not sales, the companies themselves are saying enough is enough.

From Facebook: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checking at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”

The change will take effect on November 5, and pages failing to comply will be removed.

Most users are happy about the change because if you want to share something on social media, then you should just do that. Not make a user do an action for the sole purpose of profit.

Fake Profiles—How to be Safe Online

Posted on June 20, 2014 by - Uncategorized

A new friend request appears on your Facebook account. Wait, who is this? No mutual friends, he/she doesn’t look familiar and is not from your city or state. But the picture is inviting—it’s either an attractive person smiling or a grandparent with grandkids. So you accept the request, thinking there’s no harm in adding one more friend.

You never know who is operating online profiles.

You never know who is operating online profiles.

The reality is, however, that hackers and spammers are operating that profile and once you accept, can begin flooding your account, manipulating your data and even cause your profile to be shut down. And it’s not just on Facebook—this exists on LinkedIn, Google+, Twitter and even job sites like Monster and Career Builder.

So what can you do? How do you prevent fake profiles from ruining your online reputation and adding excess stress to your digital platform?

The easiest and best place to start is with the image used for the suspect profile. Pull the pic to your desktop or “save image as.” Then do a reverse image search on Google, by dragging the photo into the box. Google will then tell you everywhere that that image has appeared online. For female photos, a lot of images are associated with adult websites.

There are also complete websites like fbchecker.com dedicated to helping you determine the validity of a profile.

If you get nowhere with the pic, move on to the personal information. Search the name along with the associated city and state and see what comes up. Does the person have a year and institution from which they graduated high school? Almost all high schools in America have digitized their yearbooks, and local genealogy societies have family histories and pictures of senior classes.

Still not getting anywhere? Then message him/her directly and ask why he/she wants to be your friend. On professional networks, users oftentimes are just trying to build their base and/or they want to flood your page with products and services.

Until you meet and shake hands with the new person, assume their profile to be fake as it relates to your livelihood.