Tagged: copywriting

Tips for Cyber Monday

Posted on November 17, 2014 by - Marketing

If you have goals to increase profits, spread your brand awareness and to reach current and potential customers, then Cyber Monday should be a big deal to your company.

Cyber Monday was created as a supplement to Black Friday, one of the biggest shopping days in the U.S. that happens the day after Thanksgiving. Black Friday, on the other hand, wants shoppers to go to the actual physical locations of the stores and buy there. The way we shop, however, has changed.

Now, for every one person in the store, two are buying online. So Cyber Monday became the solution, where shoppers could still buy like crazy, but within the platform they prefer—a digital one. Here are some quick tips so you won’t miss out when December 1, 2014, rolls around.

1. Can consumers find your website?

The majority of retail shopping on Cyber Monday will be from mobile devices. That means you absolutely must have a Responsive website or a mobile-friendly platform. If you do not, click here and watch the video below.

 2. Are you offering deals?

It’s not enough to simply be online during the holiday season; you have to offer specials and deals so consumers will want to go to your site.

via Topbargains2

via Topbargains2

 

3. How good is your SEO?

Search engine optimization is now a requirement for any successful marketing campaign. With millions of websites, yours needs to appear on the first page of search. If you aren’t ranking where you need to be, click here.

Website Graphic - SEO

 

4. Does your copy entice the audience?

You will be competing against a lot of other brands, products and services. Your ad and website copy need to be better than the competition so you stand out and get the consumers going to your site. For the best copywriting services, click here.

copyImg

 

90% of Consumers to Shop Online Over Holidays

Posted on October 29, 2014 by - Uncategorized

The number is bigger than it has ever been before—90 percent of consumers will conduct holiday shopping online, a PunchTab survey reported.

“PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season and how top retailers are preparing for the wave,” reported Adotas.com.

What businesses need to be concerned about is how they are going to make sure the consumers are buying online from them and not the competition. Here’s a quick check list to make sure you have a full digital presence:

1. Can consumers actually find you? There are billions of websites out there, and when consumers search, 75 percent of them never go past the first page of the results. Your website needs search engine optimization (SEO) to ensure you rank high for the web crawlers. To get the best SEO for you brand, click here.

2. Is your website mobile-friendly? Consumers will shop online primarily with their mobile device. You need a website that is Responsive and has the ability to attract younger users with mobile apps. To get a mobile-friendly website, click here.

3. Is your content king? Without engaging and meaningful content, both the user and the search engine won’t be interested in what you are trying to showcase. Every word counts. To get the amazing SEO-friendly copy written for you, click here.