Tagged: Consumers

Why Mobile Marketing Benefits Brands and Consumers

Posted on December 10, 2014 by - Mobile

Say Goodbye to Traditional Loyalty Marketing Programs

Mobile Marketing Graphic

 
In an article from Ad Age, CEO Lars Albright, noted that, “Mobile is shaking up the traditional loyalty model, just as it’s shaken up so many other things.” He’s right.

Think of frequent flyers miles, hotel member rewards, or supermarket fuel incentives as traditional loyalty programs. While it might be harsh to bury them already, many brands are finding out that mobile loyalty programs can be much more effective for all parties involved.

Consider the simplicity of this example pointed out by Albright:

American Express’ new partnership with Uber, for instance, represents a huge milestone for mobile commerce. It’s powerful and yet so simple. Under the program, participants pay with AmEx when they ride Uber, earn two times the rewards points and can use those points to pay for future Uber rides.”

Does the customer have to go out of their way? Not if they already have an American Express card and are using Uber anyway. This is just one example of how simple mobile rewards can be for consumers.

But brands won’t participate if they don’t get something out of it. Here’s why mobile loyalty programs are better for both parties:

Consumers generally don’t have to go out of their way to benefit and many mobile promotions are tailored to their specific preferences.

Brands have consumers at their fingertips. They can reach them at any point with a text message or push notification.

Consumers can essentially use their smartphone (a device they’re already attached to at every waking moment) to earn rewards and save money at their favorite retailers, restaurants, and services.

Brands get incredible insights on consumers beyond basic male/female demographic information. This includes contextual data such as where they’re located, their shopping habits, and preferences.

When something comes along (smartphones) that consumers bond with and brands can use to market their products and ultimately make more money, it’s a win-win and that means it’s here to stay.

If your brand needs a mobile app, responsive website, or a mobile marketing plan to better reach your targeted audience, call us at 800-367-2570 or contact us here.

4 Holiday Marketing Strategies to Get Customers in Your Doors

Posted on November 25, 2014 by - Marketing

Make as much money as you possibly can this holiday shopping season with these quick holiday marketing tips from Thoughtwire Media. Just ask yourself these four questions:

1. Can consumers connect with you from their smartphone and/or tablet?

2. Do you have an active presence on social media and do you interact with future and current clients?

3. Are there digital tools available to the shopper before they get to your store?

4. During holiday time consumers want discounts, are you offering great deals?

It just takes a few simple steps to separate yourself from the competition.

TW Media - Infographic - Holidays

Online Holiday Shopping Statistics

Posted on November 20, 2014 by - Marketing

Thanksgiving is one week from today! Too much food, football, spending time with family, and now, online shopping will have their place in many American homes.

While we all think of Black Friday as the biggest shopping day of the year, Thanksgiving day isn’t too far behind. Thanks to mobile technology and the incredible advancements in user experience over the past couple years, consumers are finding it easier than ever to shop from home.

Will they find your business online?

Infographic - Reaching Holiday Shoppers Online