Tagged: Business

What is Hyper Local SEO and do you really need it?

Posted on December 1, 2014 by - SEO

Can your potential clients find your website or business information online pretty easily? Or is it like finding a needle in a haystack?

hay

Hyper Local SEO is a way to ensure your business information is accurate online, and is easily found. It is absolutely necessary for any business, and includes three key features.

First of all, when you partner with us, there’s no bulk managing. We manage listings individually to help achieve better rankings. There’s also no automated management. Our experts perform regular management of listings to ensure accurate information of listings and help achieve better rankings.

Secondly, accountability is important to us; so important it’s actually at the top of our list. So we provide you with monthly Google+ local reports to show listing performance.

Finally, listing information can be changed if the business information (contact information, etc) changes.

Interested in knowing more, and how you can benefit from all of the above?

Here are more features you can find in our packages:

Keyword research and optimization

Monthly management of local listings

Business and industry research

Monthly submission of business information

Monthly Google+ local analytics reporting

Updating business information on listings

Contact us today to learn more about how our Hyper Local SEO experts can help potential clients find your business information online.

For more helpful tips and industry news, subscribe to our newsletter here.

And just in case you’re still not convinced, here are some quick facts for you:

The Importance of Local Searches (1)

Become a Billionaire With Your Own Mobile App

Posted on November 20, 2014 by - Mobile

Quick Tips on how to Build Your Own Successful Mobile App

If you have an amazing idea, the next step is doing something with that concept or it will only ever exist in your brain. In the digital environment, there seems to be a new technology related idea that is created and put into practice seemingly every day. Most of these new ideas come in the form of a mobile application (app).

A mobile app is a software application that runs on any kind of mobile device, such as a smartphone or a tablet, and apps generally fall into two categories: one, apps that look to provide a similar service to what is already available on a desktop (copy apps), or two, apps that look to reinvent what one can do with a mobile device (invention apps).

In terms of copy apps, chances are you have used one or two recently. In the U.S., the most popular mobile app is Facebook (FB) with over 115.4 unique visitors. FB is followed by YouTube, Google Play, Google Search and Pandora round out the top five.

The FB platform already exists and the app just allows you to do the same things you would normally do on the social site, just from your mobile device. It is hard to create a new or original copy app because chances are the company is already doing it.

The real money is in invention apps. For example, mountain climbers have always wanted to be able to point to a cliff and know the name, height and location of the peak. It didn’t take long for someone to create an app where all you have to do is point your phone or tablet towards a summit, and all of the relative information will appear.

Apps can be applied to almost anything. Running low on sugar in your house or oil for your car? There’s probably an app for that. The market is insanely huge and all it takes is a few consumers to buy your app for the idea to spread like wildfire.

If you have an idea, where should you start? To begin with, keep quiet. Your idea could easily be stolen without any kind of trademark or ownership set up.

Two, contact a reputable mobile app development company, like Thoughtwire Mobile and Websites. They will be able to help bring your idea into digital reality. Once your app is created, it is just a matter of time before you start making millions.

Facebook to ban overly promotional posts in News Feed

Posted on November 18, 2014 by - Social Media

Effective this January, you may see less and less of any type of promotional posts in your News Feed, except of course those that were paid for.

icon

Facebook is cracking down on posts that are overly promotional in an attempt to show people more of what they think you really want to see. Even if consumers have Liked a Company Page, that doesn’t mean they want to be advertised to in an obvious way. While many consumers love sweepstakes and giveaways, from now on companies will have to pay to play on Facebook.

For businesses, this means changing the way they talk to consumers. Providing valuable content to consumers is more important now than ever. Whether it’s local news and events, internal company pics and news, fun videos, infographics, blog posts, etc., consumers want to consume new and interesting content daily. And they’re not going to share it unless they think their friends would really be interested.

In a nutshell – promoting yourself all the time doesn’t work. It will be more important than ever to act like a publisher and provide content that is valuable to your target audience.

You may recall when Facebook banned Like-gating? Well, this is just another way they’re hoping to ban promotions and sweepstakes with no real context and ones that are obviously just trying to get more Page or Post Likes.

If you don’t already pay to play on Facebook? You should be prepared to see a decrease in your overall organic reach. If you have worked hard to earn attention through organic reach, you will now have to pay to get promotional exposure. If you’ve already promoted your page and boosted some posts – you’re likely good.

So how will this affect your social media strategy? Are you prepared for this change?

Feel free to contact us to see how our copywriters and social media specialists can help you. 

Reminder: SEO Still Extremely Important

Posted on November 13, 2014 by - SEO

Even the Biggest Social Platforms Use SEO

With the rise in mobile apps and the continuing success of social media platforms (not just in the U.S., but globally), business owners and marketing managers have begun wondering about the value of search engine optimization (SEO).

Image via Alexis Wilke

Image via Alexis Wilke

Here’s one side of the argument: my company has thousands of likes/shares/plus 1s on social media; I’m being found online so why do I need SEO?

The first thing wrong with that argument is a failure to understand the purpose of social media from a business perspective. Social media is to be used to engage and interact with current and prospective customers while showing that you generally care about their feedback and input.

Social media should not be used, however, as a means to sell. Sure, you can dramatically increase the presence of your brand and products through platforms like Facebook and Twitter, but when you blatantly try to get your followers and friends to buy, they will simply unfollow your page and won’t come back.

“Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site,” reported Danny Sullivan of Search Engine Land

That means that even though Twitter has close to 300 million users, they still implement SEO tactics, which have generated 10 times the amount of traffic. The bottom line is that SEO helps you get found, appear ahead of the competition and perhaps the biggest issue (as we are seeing with huge companies that already have a massive amount of traffic), SEO gets people to your site that weren’t looking for you in the first place.

How is your current SEO for your company? Grow your brand, get more leads and make more money with a comprehensive SEO plan from Thoughtwire Media. Billions of Internet users should find your business; Thoughtwire will make sure they can.

How to Fix Bad Online Reviews

Posted on November 7, 2014 by - Marketing

Unsplash_4

It’s a very helpless feeling when you read a negative post or a review online about your products and services. Some of what appears on the Internet isn’t even true or has been placed there purposely by a competitor. The first step is accepting the reality that users from anywhere can post just about anything about your business. The next step is doing something about it so you have control.

A good place to start is with Reputation Management. If you don’t have a top digital marketing company managing your online exposure you are extremely vulnerable. (To get next-level Reputation Management, click here.)

Next, look at how and where you appear online. Do you have updated and controlled local listings? If you have a business, but haven’t set up the associated listings for each specific web crawler, then random people can create a listing for you. And since it’s not the business owner creating the page, it can be full of incorrect information and misleading content.

If you are unsure at all about how your local listings appear, how to manage them and how to ensure the proper content is being put up, speak with a Local Search expert by calling: 800-367-2570.

When it comes to specific posts and comments, don’t act like they don’t exist. There are advanced ways to get Facebook, Yelp, Google+, etc. to remove certain comments, but for the most part they are there to stay. If someone complains about the taste of your coffee, for example, in a non-defensive and polite way explain that customers find your coffee excellent and even reference another review that supports your claim.

If you are concerned about how your digital profile appears online, contact Thoughtwire Media immediately so no further damage can be done to your brand.

5 Ways to Utilize The Holidays for Brand Growth

Posted on November 6, 2014 by - Branding, Marketing

November and December Provide Many Marketing Opportunities for Businesses

In the marketing world, Thanksgiving and Christmas begin sometime mid-October, or at the latest, the week after Halloween.

As marketing has gone digital and become more content-focused, the ways that brands can reach, engage, and sell to consumers over the holidays have significantly increased.

At Thoughtwire, we believe that your strategy depends mostly on the nature of your brand or industry, which is why we offer custom and specialized marketing solutions that meet your needs.

However, regardless of the type of your business, there are many ways to add holiday flavor to your online channels, mobile presence, physical location, and/or your community that help boost your brand’s reputation. We created this infographic that lists 5 ways:

Grow your brand for the holidays

Contact us here to inquire about an all-encompassing marketing strategy that fits your business needs and will drive growth over the holidays and beyond.