Tagged: black hat

Black Hat SEO—A Review

Posted on August 19, 2014 by - Uncategorized

There’s a bit of confusion in the SEO world (after yet another algorithm change from Google, dubbed “Pigeon”) as to what exactly is White Hat SEO and what is Black Hat SEO. Basically, everyone wants to know with what they can get away.

For starters, the Pigeon update was mostly focused on local search results. So if your main concern is beyond having your phone number and address correctly displayed, Pigeon isn’t going to affect you that much. It’s all about the source. If your site provides any kind of information, and that info is pulled from a third party, it better be legit, is the crux of Pigeon.

From where did it come, that’s the question you need to ask yourself with every SEO action you implement on your website.

“Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal of manipulating their rankings in Google,” reported Barry Schwartz.

Black Hat is any practice outlawed by the search engines. It’s that simple. They have a list. Don’t back link, link build, link spam (see a pattern?) and try to trick the crawlers. You will be found if your site has amazing content that is backed by White Hat SEO.

No Más Spam, In Any Language

Posted on March 12, 2014 by - Uncategorized

Not sure why it has taken so long, but Google is finally realizing that spam comes in all shapes, sizes and languages.

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Over the past several months, Google has been going after both Polish and German link spammers. The search giant initially sent warnings, and then implemented punishments. “This week we took action on a German agency’s link network/clients. More to come in Germany,” said Matt Cutts, Google’s head of search spam on Twitter.

For years we’ve seen the Cutts department go after and eliminate “Black Hat” link building. Late last year Google shut down the link networks of Backlinks.com and Anglo Rank.

Now after a somewhat successful campaign in Germany and Poland, Google is beginning to focus on other countries. Matt Cutts recently tweeted a reminder in both Spanish and Italian “about unnatural/paid links and that we’re willing to take action on them.”

It won’t be long before Google goes after every single country and language in an attempt to combat spam. They have the funds, tech and time to accomplish that goal. And it’s a goal that every user, outside of the spammers themselves, would love to see achieved, especially those that have been blacklisted on a shared server because of spamming.

Until the job is complete, and chances are we will never see the end of spam, protection is key. Moving to a more secure server, like a VPS, and backing up your information can help you personally fight spam.