Tagged: bing

Search with Emoji—The End is Near

Posted on October 28, 2014 by - Uncategorized

Every now and again you’ll hear the phrase, “A sign of the apocalypse.” Well, here it is again.

The search engine Bing recently announced that emoji characters can now be used in place of and along with words/letters in organic search. (Thousands of 12-year-old girls posted an excited face next to an exclamation point shortly after the news was released.)

[Appear high on Bing search by clicking here.]

Let’s back up a bit: emoji (the singular and plural are the same) are “ideograms or smileys used in Japanese electronic messages and webpages, the use of which is spreading outside Japan,” as described by Wikipedia, the perfect source for this medium.

Here are some visual examples:

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So now, instead of going through the arduous process of typing out “pizza,” you can just put the pizza emoji in the search bar and you’re good to go. For the advanced, you can pun it up by adding “crap” after pizza or use the symbols of a bride and a shower to search for bridal shower information.

[What keywords are used to find your website? Click here to find out.]

Yes, a picture is worth a thousand words. But the other side of that phrase is that 1,001 words will always be worth more than any image. No emoji will ever be worth the word, emotion or description it represents. And when we start aligning our search practices with the preferred methods of tweens, we move towards even lazier language use.

Regardless, the “search with emoji” feature could be the next big trend and push for organic search and SEO efforts.

Does your company have a firm grasp on the digital trends happening in the U.S. and around the globe? Let Thoughtwire Media ensure you are up to date and ahead of the digital curve. Get your digital presence checked right now by calling Thoughtwire at 800-367-2570.

Bing Gaining Ground with Full Lyric Display

Posted on October 6, 2014 by - Uncategorized

A lot of people like to root for the underdog. It just makes for a better story. But in the land of search engines, the lower rated crawler is there for a reason. That is to say, a good reason the majority of humans use Google is because it simply displays the results they want better and faster than any other entity.

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But Google is not perfect, and when a name like Microsoft is driving the Bing machine, the race is never totally over. Recently, Bing has decided to start showing complete song lyrics in search results. Don’t think that’s significant? Fair enough, but just understand progression and speed are from several really small factors that add up to a nice piece of the pie.

Let’s put it this way: raise your hand if you have ever used a search engine to find a song lyric or to figure out the artist behind the track. The difference, now, however, is that you don’t have to click on a webpage and go somewhere else to figure it out. It’s displayed, you read and move on with your existence.

Do you have questions about what the search engines want? Want to appear on the first page of the results page? Thoughtwire Media can answer your questions and set you up with an amazing SEO plan—get started by calling 800-367-2570.

Bing Joining the Spam Fight

Posted on September 11, 2014 by - Uncategorized

Better late than never. Well, I guess that’s not entirely fair—Bing has been fighting spam for awhile, but perhaps in not the most effective manner. Now, a new change has already affected three percent of search queries.

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The new Bing anti-spam plan is designed to go over users that stuff keywords into titles, URLs and domains in order to boost rankings and appear higher on search.

“They [Bing] released a spam filter a ‘few months’ ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing,” reported Barry Schwartz.

Last year Google changed their algorithm to Hummingbird to put an emphasis on content and to directly attack spammy and keyword-stuffed sites. Keyword stuffing is a very outdated practice, and to be so bold as to do it on the blatant area of the site name or URL is beyond confusing, but thousands do it and Bing is saying no more.

“As we alluded to in last week’s Index Quality blog, today’s update will focus on one specific spam filtering mechanism we rolled out a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.),” wrote Igor Rondel of Bing Index Quality.

Search Alliance

Posted on August 18, 2014 by - Uncategorized

In the 1980s, when you wanted to make a photocopy of something, it was very common for someone to say, “Xerox it.” It was the same if you need to blow your nose. People would say, “Please pass me a Kleenex.” In 2014, that same concept of using a brand name in place of the noun or action/verb still exists. For example, when people want to find out something from the Internet, the phrase is, “Google it.”

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The other big search engines now wish that people start reverting back to the predominant lexicon that existed before Google, such as saying “search it” and things like that. But much like rooting for the local sports team, people get and stay loyal to the web browser they use.

Yahoo and Bing would like you to re-examine your allegiances, and to not just use Google because you have in the past or because it is simple. Easier said than done.

Last month, Yahoo had 3 percent more searches than the previous month. But that is still only a 10 percent market share. comScore reported that there were 18 billion searches in July and that Google accounted for 12.1 billion of them.

So why do you use the browser that you do? Do you have a Google phone and want everything to be succinct? Has your browser always worked for you, so why change? Do you just use whatever default browser is on whatever machine you are using? We’d love to hear what really powers your browser.

Search and School Rankings Come Together

Posted on July 18, 2014 by - Uncategorized

Couple of rants about education before we get started: there’s no point in being nationalistic, patriotic or fly an American flag if you’re not concerned about how the future generations are being educated.

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Without grown up humans living within a border, you don’t have a country. And without our youth being taught the value system along with advanced concepts, there will be no America, as it stands now anyway. (And if you have a problem with how schools are being funded, with property taxes for example, then the issue is with funding, not with accepting the fact that we simply have to provide America’s youth with the absolute best educational opportunities.) And now search wants to make sure you are sending your children in the right direction.

The search engine Bing, controlled by Microsoft, just announced they will be adding education rankings to results.

“They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from elementary to high school to higher education. Bing displays how they rank nationally, within the state and their STEM rating. They also show nearby schools in the area and how they rank compared,” reported Barry Schwartz.

The upgrade to the web crawler will be able to assist local residents as well as those that are thinking about moving their families to the area. It also works for higher education. So now, with a simple search, parents can get a better understanding of the facility and how the students do on test scores.

The rankings, however, offer no solution as to how to improve the schools with bad results and scores.

Bing & Twitter Combine—More Digital Alliances

Posted on June 30, 2014 by - Uncategorized

Have you started to notice a trend? Everything is connected. It used to be, one company made the hardware. Another the operating system. Then the browser, platform and website itself were all different entities as well. Then someone realized, wow, we could make a trillion more dollars if we were mobile and web. If we had phones and websites. It didn’t take long before the mergers, buyouts and acquisitions started happening like wildfire, where a handful of big players looked to own it all.

Two black holes are about to merge. Only time will know the result.

Two black holes are about to merge. Only time will know the result.

In the latest combination of the total control digital marketing strategy, the search engine Bing and social media giant Twitter are combining once again. Back in 2009, the two companies began their partnership but have recently gone to new levels.

“Tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets,” reported Amy Gesenhues.

So here’s how it is breaking down now with all the major players and their associated platforms:

Google: a privately held company with founders Larry Page and Sergey Brin controlling 56 percent of stockholder voting power. Google owns YouTube and Blogger, has total control of search traffic, produces a Google Phone (like the Nexus 5) and created the operating system Android. The Chromebook will also look to replace laptops and the soon-to-be-dead desktops.

Apple: has the iPhone, iPad, iTunes and iPod, so they have all the devices not only covered, but based on sales, Apple is number one. Apple lacks in the search department, however, as Safari leaves a lot to be desired. Many use Apple devices to access the digital universe, but that’s where it stops.

Microsoft: they will always have Windows, the operating system used by the most humans on the planet. And they have search covered with Bing and Internet Explorer (although IE may only be used by three people). And gaming with the Xbox. Recently the Windows phone sales have increased and the operating system can be used across all platforms.

Yahoo is declining because of a lack of devices and Amazon is trying to nudge their way in with their new Fire phone. Who will be left, five years from now?

Bing Ads Super Chips to Search

Posted on June 17, 2014 by - Uncategorized

“Project Catapult” has finally arrived.

In November 2012, Microsoft started on a project that looked to revolutionize their Bing search servers through field-programmable arrays (FPGAs) processors. Basically, the processors could be customized for use with Microsoft-specific software, dramatically increase the speed of search and improve upon current Microsoft services.

Cell-Processor

“Using FPGAs, Microsoft engineers are building a kind of super-search machine network they call Catapult. It’s comprised of 1,632 servers, each one with an Intel Xeon processor and a daughter card that contains the Altera FPGA chip, linked to the Catapult network,” reported Robert McMillan of Wired.com.

Now in 2014, Project Catapult is ready to launch and Microsoft will hope the massive budget for the construction and engineering will be worth it.

With the FPGAs, processing is 40 times faster than Bing’s custom algorithms.

“Right off the bat we can chop the number of servers that we use in half,” said Doug Burger, the Microsoft man that inspired the idea.

Although the “official” release isn’t slated until 2015, Catapult is set up and passing test after test, and don’t be surprised if it’s already working on certain Bing applications.

“There are large challenges in scaling the performance of software now. The question is: ‘What’s next?’ We took a bet on programmable hardware,” Burger said.