Tagged: Benefits of SEO

2015 SEO Tactics That Work

Posted on January 12, 2015 by - SEO

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With every New Year comes new changes to the world of search engine optimization (SEO). This happens mainly for two reasons: one (the official reason), web crawlers continue to improve their platforms to provide the most accurate and relevant search results, and as a result, the SEO rules get changed.

Two (the real reason), is that the giant companies that control search don’t like being eliminated. When SEO was first created and how Black Hat SEO is done today revolves around finding holes and glitches in the search algorithm. Keyword stuffing was a perfect example, where putting a keyword into your page content over and over again put you at the top of the results page. Once Google and Yahoo found out you could easily manipulate their rankings, quick action was soon taken.

So as 2015 gets underway, what do you need to know about SEO and what practices will really work?

A good place to start is with content. It is still king and you need a lot of good, relevant content if you want to appear as an authority in your field, provide a good user experience and to show the search engines that your site has new content appearing regularly.

Next, look at your website and ask yourself, if you were an alien looking at your site for the first time, is everything clear? The products and services showcased in an easy way? Is your site navigation good and do your pages load quickly? You absolutely have to have a clean and quick site to compete in the digital universe.

Once your site is perfected, time to go off-site. Your company business pages and social media profiles should all be linked. If you have just written a great blog on your website, that should be shared on social media and linked back to your site.

The last key component for great 2015 SEO is establishing solid backlinks. Not link farming or getting bad link juice, but establishing real connections between you and other websites and forums.

Have an SEO question? Speak with an SEO expert from Thoughtwire Media right now: 800-367-2570.

3 Benefits of SEO, Part 3 of 3: The Gold Package

Posted on November 11, 2014 by - SEO

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In our last blog post in this series we went over the 2nd of the 3 main benefits of SEO and why it’s important, which is blogging. We also discussed the Silver Package and its benefits. We call these benefits because they’re really the benefits of hiring an SEO specialist, or the reasons why you should. After all, copy writing comes natural to our writers, but we know it doesn’t to everyone.

To contact our experts now to see how they can help you – click here.

In this blog post, we’ll discuss the final benefit of SEO which is driving relevant traffic to your website.

What do we mean by relevant traffic? Well you want to ensure a great user experience, as we discussed in part 1, and how you do that is ensure you are using all the tricks of the trade. There are many tools and tricks our specialists utilize to ensure you’re getting relevant traffic to your website, and the algorithms Google use change so often – you’re going to want an expert on your side to keep track for you.

But have you ever searched for something in Google and clicked on a few of the websites at the top of the results page, only to find they were nothing like what you wanted? Or maybe they were terrible websites filled with pop ups and ads?

That’s frustrating for anyone, and a huge waste of their time. And chances are you’re going to remember those websites next time and be sure to not click on them.

So to prevent your website from being on the do-not-click list, our SEO experts use “white hat SEO” techniques, not “black hat SEO” tricks. Black hat is trickery that may have worked briefly in the past, but these days can quickly get you penalized by Google.

Our experts also partner with our Social Media Specialists to drive relevant traffic to your website using social media marketing. Click here to learn more.

Now for the cream of the crop, the best of the best – our Gold Package. This is for the serious business owner who wants the most bang for their buck, and the best overall strategy to beat out their competitors. Some benefits include:

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In conclusion, we realize you don’t have the time or expertise to handle performing SEO on your own on a daily basis, so that’s why we’ve employed the best SEO specialists we could find to help your business succeed.

Contact us today to learn more about our packages, and our pricing.