Tagged: advertising

Twitter Is Now An Ad Network

Posted on February 4, 2015 by - Social Media, Uncategorized

Twitter Ads

 

In case you haven’t heard, Twitter has announced their plans to allow advertisers to promote tweets on other apps and websites. This is huge, because it means it can be used as a network for posting ads online, anywhere.

The news is a result of Flipboard and Yahoo! Japan partnering with Twitter. To give you more of an idea of how it works, Twitter’s Ameet Ranadive said:

“Let’s say Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach similar audience on a mobile application like Flipboard. Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Best of all, because Flipboard already integrates organic Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.”

You’re probably wondering what this means for Twitter going forward. Sure, this is great for advertisers, but will this affect the usability or user-friendliness of it? Well, if we look to Facebook or Pinterest as examples, sure people balked at first about the ads – but quickly got over it. After all, they’re not going to quit Facebook or stop pinning. And some people (like us marketing people) love that the ads they see are targeted to their interests and likes.

Honestly it’s surprising it’s taken Twitter this long to finally cash in like all the other platforms have. Sure, they will always own the hashtag, as they were the first one to come up with that, but this really takes social media advertising to a whole new level. Speaking of the hashtag, it used to be the only way TV companies could really target their audiences on social media; but this new form of ads is different, since it will always be available – not just in real time like before.

Follow us on Twitter here for more social media tips, trends and news – and contact us to have our social media specialist give you a free quote for their services.

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Experts weigh in: 2015 PPC Predictions

Posted on November 6, 2014 by - PPC

PPC

PPC should already be a part of your online marketing strategy; it’s long been an integral part of the online toolbox for many companies – including your competitors. If it’s not, contact us today.

If it is, you already know how important it is to stay relevant, to employ mobile-friendly efforts, and to ensure the correct audience is being targeted.

But what do the experts say about 2015? What are their predictions? For the full list, click here.

Here are a few of our favs in our own words:

Automation, software tools and conversion-rate optimization methods will maximize the value of each click.

In an effort to save time, view key metrics in a snap and beat out the competition – these methods and tools are becoming even more popular by the second.  Soon they’ll be commonplace.

Mobile will remain a driving force of growth.

Location data also comes into play with mobile, which helps us understand more about shoppers. It’s all in an effort to ensure people targeted are in the perfect place to actually buy your products.

Creative is still important.

Beyond focusing on the tools of the trade and automation, you need to make sure your creative is actually appealing. Customization of each message according to the viewer or audience segment is key – as we want to pay attention to what we’re actually saying to the customer, not just measuring and tracking.

In conclusion, there are a lot of opinions out there, many conflicting, but one thing most everyone can agree on is that you need a well-rounded approach in 2015.  And you don’t want to trust your PPC campaigns to just anyone. Our experts know exactly what that looks like, because it’s what we’ve done for our current clients, and we’d love to do it for you.

Click here to contact us today, and find out what you’ve been missing. Learn more about our PPC approach, here.

Future of Mobile Ads

Posted on July 24, 2014 by - Uncategorized

Accessing the Internet is being completely taken over by mobile devices. They are cheaper than laptops and desktops, more portable and apps have managed to fill whatever gap remained in the area between the front lobe and the rear cortex.

Advertising used to be a lot simpler.

Advertising used to be a lot simpler.

As a result, advertisers and marketers are having to play catch up—constantly trying to stay on top of the consumers’ minds and eyes. Digital music is a perfect example. First, there was Napster and other free-sharing websites that you could basically get any song for free. Ironically, it was the billionaire soft rock (anymore) band Metallica that lead the fight for pay-to-hear music.

Napster evolved into iTunes, Spotify and Pandora. With iTunes, it’s a simple exchange of cash for songs. Spotify is subscription based where a monthly fee will allow you to have access to millions of songs. With Pandora, however, making money off of the ears’ enjoyment got a bit trickier.

Pandora controllers began placing advertisements in between songs, along with banner ads and scrollers that the user would have to click off in order to see their intended screen. That same creative implementation is going into mobile devices soon.

Just think of all the places. If you open an app, you see an ad. Hit a search button, there’s an ad. How about not being able to open a browser until you type the word “Pepsi” into a box? But advertisers know they can’t push too hard. Pandora lost a lot of listeners when they switched formats. But as soon as everyone else does it, it becomes accepted and almost expected.

Professional sports stadiums used to bear the name of the city, culture or area, like the old Cleveland Browns Stadium, Columbus Crew Stadium, Ohio Stadium, etc. You used to able to watch a dunk without the dunk being brought to you by so and so and such and such a product. But now no one notices. See you at the stadium, err, see you at First Energy Field.

Word of Mouth Advertising is Dead

Posted on July 10, 2014 by - Uncategorized

Or at least it could be argued that it has evolved to a point that it is unrecognizable in its current format. Here’s how it used to work: before mobile devices completely changed how consumers found information, shopped and communicated, if you wanted to find inside information, you had to ask.

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Usually, this meant getting the opinion, recommendation or review from a friend, neighbor or co-worker. The reason word of mouth was so dominate for so long was because you knew the source. It wasn’t a billboard telling you they had the best service and rates. It was a friend. You trusted them.

Now in the true digital age of our human existence, we want the same reliable results, without the time and hassle of having to inquire or ask. That desire has lead to review sites and local listings information, where complete strangers share their experiences and curious consumers eat it up.

One of the main reasons local review sites work so well is because of the law of averages. Let’s say there are 50 reviews about a restaurant online. Sure, there could be a handful that were manipulated. Maybe a competitor posted a bad review. Maybe a customer just caught the establishment at the wrong short-staffed and busy time. But if 40 people agree that the place is either good or bad, you can most likely trust that.

The second main reason is that people who post reviews usually don’t have an ulterior motive outside of sharing their experience. They don’t work for any restaurant nor do they have a “dog in the fight.” If they had a good time, they post. Bad time, even more so.

For local information there’s Yelp, Angie’s List, Citysearch, Open Table, TripAdvisor, YP, Zagat and hundreds more. Word of mouth is now written and from complete strangers. And it works and users love it.