Tagged: ads

8 Ways to Prepare Your Social Media Platforms for the Holidays

Posted on November 13, 2014 by - Social Media

Don’t just decorate your home, show your holiday spirit on social media too!

We’re one week closer to Thanksgiving, Black Friday, and the chaos that will ensue in the marketing world. How can your business keep up?

Spending money on Pay-Per-Click ad campaigns, mobile push notifications, billboards, and TV ads are all great ways to reach holiday shoppers. However, don’t overlook the value your social platforms have when it comes to holiday marketing.

Here are 8, relatively inexpensive and time-saving ways to promote and grow your brand over the holidays with social media:

8 Ways to Improve SM for Holidays

Mobile Banner Ads—Best Platform to Advertise

Posted on September 23, 2014 by - Uncategorized

With billions of smartphones on the market, companies are desperately trying to get a stronghold on the seemingly endless mobile market. But every day, there appears to be a new gimmick, plan or campaign. Let the competition do what they want—if your business wants to have a controlling share of market advertising, then you need to implement Mobile Banner Ads.

Smart_phone

To begin with, let’s start with what Mobile Banner Ads are and how they have evolved. Mobile users visit millions of websites a day. A Banner Ad will display your product or service across a user’s device while they are web browsing. Think of it like a billboard that pops up in the different areas you drive.

Over the last year, the technology for Mobile Banner Ads has dramatically improved. Businesses requested better targeting so they could go after specific drivers, not just everyone on the road. Now, Banner Ads are based off of consumer behavior profiles, making Banners an enhanced mobile targeting product.

The evolution didn’t stop there, either. By adding a location and an impression context, along with advancements from MIT computer science applications, Mobile Banner Ads have shown to dramatically increase traffic, click-through rates, purchase intent and brand awareness.

The future of mobile advertising has already arrived—the good thing is, it’s not too late to get on board. To get the most comprehensive Mobile Banner Ad for your business, please call Thoughtwire Marketing at 800-367-2570 or visit http://www.thoughtwiremarketing.com/

Make the NFL Market for You

Posted on September 3, 2014 by - Uncategorized

Even though no one owns the NFL, the entity itself makes billions of dollars every year. With that in mind, there’s no reason why you shouldn’t be getting a piece of the marketing pie as well.

Football is here. Are you taking advantage of the marketing opportunities?

Football is here. Are you taking advantage of the marketing opportunities?

To begin with, search out the local team. If you have locations in multiple cities or states, incorporating the home team is a great way to be found by the web crawlers. You can’t just put “go team” on your homepage. Search engines love fresh content, so a new blog or post about the local team will help you there.

Also, search engines are set to specific regions. It’s called the geo feature. You can change it in your settings, but most people don’t. By putting the home team next to your products or services, you can manipulate the geo results and have your website appear above the competition.

The next thing to consider is running an NFL-based campaign without having to pay for it. Don’t surrender to the endless trademark type regulations set by the NFL. Say, “Seattle’s football team” not “the Seattle Seahawks.” You can use team colors just not their logos.

Last, take your fandom, insight or sports wisdom to social media. Everyone is already talking about the big game—they might as well be doing it on your page.

The most popular sport in America can very easily be used to grow your brand and increase your market online.

Facebook Joining the Spam Fight

Posted on August 11, 2014 by - Uncategorized

It’s not just the big web crawlers and the small stores that hate spam—social media entities are getting involved as well. Facebook just recently announced that they are putting a stop to “Like Gate” and other similar practices that force the user to click or like before they can see the content.

Ad-tech_London_2010_(5)

This change is coming as the debate concerning whether ads and spam are slowly eating away at too much of the viewer’s screen. Pop up ads and click to read more have been an established method on the Internet for years. But on platforms that were created solely for human interaction and not sales, the companies themselves are saying enough is enough.

From Facebook: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checking at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”

The change will take effect on November 5, and pages failing to comply will be removed.

Most users are happy about the change because if you want to share something on social media, then you should just do that. Not make a user do an action for the sole purpose of profit.

Mobile and Your Business

Posted on August 1, 2014 by - Uncategorized

There are billions of smartphones and accessing the Internet through a mobile device is the preferred method. Most consumers and business owners are aware of mobile dominance, it’s just a matter of making sure your company is doing everything it can to appeal to and attract the mobile user.

Mobile tech has come a long way.

Mobile tech has come a long way.

For starters, what is the current state of your website? Built with Flash? Flash isn’t supported by mobile operating systems, so if you have a Flash site you will only get traffic from desktop and laptop users. Recently, Google has begun sending mobile search warnings in attempt to get everyone on the same page.

From the Google Webmaster Central Blog: “Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted.”

How your site was built is another thing to consider. You either need a mobile-friendly website or a mobile app. One of the easiest ways to transform your current site into something that all mobile users can enjoy is with a “Flip To Mobile.” All of your current content gets “flipped” into a Responsive Design website, where the information gets resized to fit any display screen.

Once your site is mobile-friendly, the next step is integrating social media for more traffic, leads and sales. After your social is set up, start aggressively targeting mobile customers through mobile banner ads and SMS/Text advertising. The more ways you can reach the mobile consumers, the more you can grow and expand your business.