Tagged: 3 Ways

3 Ways to Plan a Successful 2015 Pinterest Strategy

Posted on January 12, 2015 by - Social Media

Pinterest

How can you tell if your Pinterest strategy needs an overhaul? Well, a good indicator is if your stats have all gone stagnant. If you haven’t gotten any new followers, or an increase in engagement or traffic – these may be signs it’s time to up your Pinterest game.

But just how do you do that?

Here are the top 3 ways to plan a successful 2015 Pinterest strategy:

Optimize Pin descriptions

If you describe your pin using positive descriptions, and the most-searched keywords – you vastly increase the likelihood that your pin will be found and liked/repined. For example, if you pin an outfit you’re selling in your retail store, you’d want to use something like: How gorgeous is this fun, chic dress?! Perfect for that holiday party! And don’t forget to use hashtags! So for this one you may use the hashtags #holidaydress #dress #holidayparty

Be active

If you want to ensure maximum reach and engagement, you need to think like a pinner – or your consumers! They pin almost every day, and so should you. Just taking 10-20 minutes a day to pin makes a huge difference. And don’t forget to notice the boards and pins that get the most likes, re-pins and follows, and be more active on these – after all, people want to see more from you on these!

Pin seasonally

If you want to be relevant, think about what people are interested in at this particular moment. Think about the month, holidays and any big events going on in the world. And think about things that are just popular in general to anyone who’s taking a pin break. Funny, cute, sarcastic, or helpful all fit into this category.

There are also tons more great ideas here, or you can contact our social media specialists to see how they can pin for you!

In conclusion, like most social media platforms, this one demands some attention and thought – something you may not have time for. So let us handle this task for you. Contact us today to learn more, and to see the different packages we have to offer.

3 ways to use Google+ to assist SEO efforts

Posted on November 19, 2014 by - SEO, Social Media

If you want to increase your search rankings for your website, and you’ve already optimized your site – you may still be missing one final piece of the SEO puzzle:

puzzle

Google+. More specifically, a Google+ business page.

Google+, if used effectively, can be a great tool to have and utilized in your SEO arsenal. But there are three major things you need to keep in mind to ensure optimal results.

1. What’s in a name?

Everything! Make sure your company name, logo and URL are all present on your page. People will be searching for that name, so make sure the SEO title is your company name. You can also get a custom URL to make it even easier to find you. How? Just click on About, Links, then click on the link. Or sometimes you’ll get offered this feature after posting for around a month or so. Oh, and make sure your profile and cover pics are flawless and beautiful. Nothing says “amateur” like fuzzy pics.

Name

2. Tag, you’re it!

Make sure your tagline and the first two sentences of your intro on your page are stellar. These will be used as you SEO meta description, and need to tell your company’s story in 160 characters or less. Need to edit your current one? No problem! Simply click on Manage this page, Edit page, Edit in the story area, and then make your changes. (P.S.-Don’t forget to save!)

tagline

3. Post away!

Don’t forget to give your followers lots of interesting, relevant content every day in the form of informative posts, great pics and graphics, videos, gifs, etc. Not really your field of expertise? No worries – it’s ours! Click here to contact us to learn more.

posts

Bottom line – you want to be found easily, have one clear voice across all platforms, and you want to deliver quality content day in and day out to keep people coming back for more.

If all of this is more than you have time for, we understand. Contact our experts today, and see how our social media and SEO specialists can help you.