Tagged: 2014

How’s Your Digital Marketing?

Posted on October 13, 2014 by - Uncategorized

If you ask most marketing managers about the state of their company’s digital presence, they will tell you that they have a strong hold on current trends and an even stronger hold on what practices will be used in the future.

Marketing has come a long way--are you up to date?

Marketing has come a long way–are you up to date?

The truth of the matter, however, is that many marketing strategies companies use are outdated and simply unsuccessful at generating leads, profits and sales. Here are some key components to reconsider and to make sure that they are the focus of how you present your brand online:

Mobile—billions of smartphone users want to see your products and services from their tablet, phone or similar device. If your site is not Response, mobile-friendly or with mobile apps and navigation in mind, you will lose out on millions of potential customers.

Search—how important is search engine optimization (SEO) to your brand and company? It should be massive. How do you expect to get more traffic and leads when consumers don’t see you?

Innovation—you have to stay one step ahead of the digital curve. If you are trying to advertise on MySpace still, your plan needs updated.

Do you have questions about your current digital marketing strategies? To make sure they are the most current and effective, call Thoughtwire Marketing at 800-367-2570.

Make the NFL Market for You

Posted on September 3, 2014 by - Uncategorized

Even though no one owns the NFL, the entity itself makes billions of dollars every year. With that in mind, there’s no reason why you shouldn’t be getting a piece of the marketing pie as well.

Football is here. Are you taking advantage of the marketing opportunities?

Football is here. Are you taking advantage of the marketing opportunities?

To begin with, search out the local team. If you have locations in multiple cities or states, incorporating the home team is a great way to be found by the web crawlers. You can’t just put “go team” on your homepage. Search engines love fresh content, so a new blog or post about the local team will help you there.

Also, search engines are set to specific regions. It’s called the geo feature. You can change it in your settings, but most people don’t. By putting the home team next to your products or services, you can manipulate the geo results and have your website appear above the competition.

The next thing to consider is running an NFL-based campaign without having to pay for it. Don’t surrender to the endless trademark type regulations set by the NFL. Say, “Seattle’s football team” not “the Seattle Seahawks.” You can use team colors just not their logos.

Last, take your fandom, insight or sports wisdom to social media. Everyone is already talking about the big game—they might as well be doing it on your page.

The most popular sport in America can very easily be used to grow your brand and increase your market online.