If you ask most marketing managers about the state of their company’s digital presence, they will tell you that they have a strong hold on current trends and an even stronger hold on what practices will be used in the future.
The truth of the matter, however, is that many marketing strategies companies use are outdated and simply unsuccessful at generating leads, profits and sales. Here are some key components to reconsider and to make sure that they are the focus of how you present your brand online:
Mobile—billions of smartphone users want to see your products and services from their tablet, phone or similar device. If your site is not Response, mobile-friendly or with mobile apps and navigation in mind, you will lose out on millions of potential customers.
Search—how important is search engine optimization (SEO) to your brand and company? It should be massive. How do you expect to get more traffic and leads when consumers don’t see you?
Innovation—you have to stay one step ahead of the digital curve. If you are trying to advertise on MySpace still, your plan needs updated.
Do you have questions about your current digital marketing strategies? To make sure they are the most current and effective, call Thoughtwire Marketing at 800-367-2570.