Topic: Social Media

Do Social Conversations Drive Sales?

Posted on December 4, 2014 by - Social Media

Untitled design (1)

 

You are told constantly that social media is an essential part in marketing your business and growing your brand. However, many businesses give it a shot and have no success. This often leads to the question, do social conversations really drive sales?

For a brand like Adobe, social media drove $76.4 million worth of sales. In two days. They report here on their record-breaking Thanksgiving and Black Friday in online sales.

IBM also released a report on their Black Friday success. As noted in this report, social media had a big influence for them as well:

“Facebook referrals drove an average of $109.94 per order compared to $100.24 for Pinterest, a difference of nearly 10 percent. Facebook referrals converted online sales at more than twice the rate of Pinterest.”

So why does social media continue to be a struggle for you? Here are 4 possible explanations:

You’re on the wrong platform

The belief that you have to create a presence on every social platform is misguided. Think quality over quantity. It’s important to know which platforms are more successful for other brands in your industry. Do your research.

You have the wrong audience

Maybe you are on the right platform but aren’t reaching the right people? Don’t fall into the temptation of buying followers. You may have 5,000 likes but if half of them are fraud, your organic reach will probably be penalized. If “likes” or “followers” are all that matter to you, that’s fine. Don’t expect to drive sales though.

A couple ways to reach that desired audience is to create a targeted Facebook Ad or join certain Communities on Google+.

You don’t analyze your audience

If you do have a relevant audience made up of real people, it’s possible that you aren’t posting at the right times. It’s essential to look into when your followers are most active.

Your content is bad

So you’re on the right platform, you’ve acquired genuine followers, and you create timely posts, but you can’t produce poor content! This might be the most difficult and time-consuming step, but it’s among the most important. In the ultra-competitive world of social media marketing, your content must be valuable and relevant to your consumers.

Still having trouble? Let us do the work for you! Thoughtwire’s social media strategies include finding the right platform(s) for your business, engaging with your audience, creating high-quality content, reporting/analyzing the results, and ultimately growing your brand, driving sales to your business, and putting money in your pockets.

3 ways to use Google+ to assist SEO efforts

Posted on November 19, 2014 by - SEO, Social Media

If you want to increase your search rankings for your website, and you’ve already optimized your site – you may still be missing one final piece of the SEO puzzle:

puzzle

Google+. More specifically, a Google+ business page.

Google+, if used effectively, can be a great tool to have and utilized in your SEO arsenal. But there are three major things you need to keep in mind to ensure optimal results.

1. What’s in a name?

Everything! Make sure your company name, logo and URL are all present on your page. People will be searching for that name, so make sure the SEO title is your company name. You can also get a custom URL to make it even easier to find you. How? Just click on About, Links, then click on the link. Or sometimes you’ll get offered this feature after posting for around a month or so. Oh, and make sure your profile and cover pics are flawless and beautiful. Nothing says “amateur” like fuzzy pics.

Name

2. Tag, you’re it!

Make sure your tagline and the first two sentences of your intro on your page are stellar. These will be used as you SEO meta description, and need to tell your company’s story in 160 characters or less. Need to edit your current one? No problem! Simply click on Manage this page, Edit page, Edit in the story area, and then make your changes. (P.S.-Don’t forget to save!)

tagline

3. Post away!

Don’t forget to give your followers lots of interesting, relevant content every day in the form of informative posts, great pics and graphics, videos, gifs, etc. Not really your field of expertise? No worries – it’s ours! Click here to contact us to learn more.

posts

Bottom line – you want to be found easily, have one clear voice across all platforms, and you want to deliver quality content day in and day out to keep people coming back for more.

If all of this is more than you have time for, we understand. Contact our experts today, and see how our social media and SEO specialists can help you. 

Facebook to ban overly promotional posts in News Feed

Posted on November 18, 2014 by - Social Media

Effective this January, you may see less and less of any type of promotional posts in your News Feed, except of course those that were paid for.

icon

Facebook is cracking down on posts that are overly promotional in an attempt to show people more of what they think you really want to see. Even if consumers have Liked a Company Page, that doesn’t mean they want to be advertised to in an obvious way. While many consumers love sweepstakes and giveaways, from now on companies will have to pay to play on Facebook.

For businesses, this means changing the way they talk to consumers. Providing valuable content to consumers is more important now than ever. Whether it’s local news and events, internal company pics and news, fun videos, infographics, blog posts, etc., consumers want to consume new and interesting content daily. And they’re not going to share it unless they think their friends would really be interested.

In a nutshell – promoting yourself all the time doesn’t work. It will be more important than ever to act like a publisher and provide content that is valuable to your target audience.

You may recall when Facebook banned Like-gating? Well, this is just another way they’re hoping to ban promotions and sweepstakes with no real context and ones that are obviously just trying to get more Page or Post Likes.

If you don’t already pay to play on Facebook? You should be prepared to see a decrease in your overall organic reach. If you have worked hard to earn attention through organic reach, you will now have to pay to get promotional exposure. If you’ve already promoted your page and boosted some posts – you’re likely good.

So how will this affect your social media strategy? Are you prepared for this change?

Feel free to contact us to see how our copywriters and social media specialists can help you. 

8 Ways to Prepare Your Social Media Platforms for the Holidays

Posted on November 13, 2014 by - Social Media

Don’t just decorate your home, show your holiday spirit on social media too!

We’re one week closer to Thanksgiving, Black Friday, and the chaos that will ensue in the marketing world. How can your business keep up?

Spending money on Pay-Per-Click ad campaigns, mobile push notifications, billboards, and TV ads are all great ways to reach holiday shoppers. However, don’t overlook the value your social platforms have when it comes to holiday marketing.

Here are 8, relatively inexpensive and time-saving ways to promote and grow your brand over the holidays with social media:

8 Ways to Improve SM for Holidays