Topic: Social Media

Facebook Tweaked News Feed Yet Again

Posted on January 29, 2015 by - Social Media

Facebook
The latest changes within Facebook’s News Feed Algorithm

If you’re sick of false or misleading stories showing up in your News Feed, you’re in luck – Facebook has planned to reduce these hoaxes. But they need your help, too.

Facebook said in their blog that you now have the ability to report when you see a fake news story in the form of a link, pic or video, similar to how you report spam.

You may have noticed before that your only options when clicking on “Report” were things like, “This post goes against my views”, or “It’s annoying or distasteful”. But if you selected pornography or false news story, it would likely be flagged more urgent – but we can’t be sure of that just yet.

However, one thing that’s guaranteed is that if a large number of users report the same post(s) as being false, the post(s) will be reduced from the News Feed because of Facebook’s algorithms. So, strength in numbers certainly applies here.

The only downside is that users could potentially abuse this tool and bully posts out of the News Feed. It’s unclear if there is a system or algorithm in place for that, and we all know if there’s a way to hack, spam or bully – some people will find a way.

In the meantime, be sure you know your facts before reporting something, and keep in mind that you obviously won’t agree with or like everything in your feed – so you could just push the “I don’t want to see this” button instead.

We want to know—have you noticed less fake stories and hoaxes in your Facebook News Feed?

For more of the latest industry news and trends, subscribe to our newsletter, or contact us to see how our social media specialists can help your business stand out on social media.

Call today! 800-367-2570

Facebook Video is Kind of a Big Deal

Posted on January 14, 2015 by - Social Media, Video

Video

Funny movie lines aside, Facebook really wants to sell you on the idea that their videos could one day surpass YouTube’s viewership. Something comScore claimed they already did back in October.

Now we’re not saying they’re not a major player in the online world, just that it seems like it would take more than a few months to dethrone YouTube.

What does all of this video business mean for your business?

Well, since Facebook reports a 75% increase since last year in the number of videos being uploaded, this is a bandwagon you must jump onto. For example, you’ve heard the phrase, a picture is worth a thousand words? Well, a video would be worth about a million. They do 12 times as well as pictures on Facebook, and let’s not forget, Twitter GIFS are pretty popular too these days.

Contact us to help create videos for you, and to push them out across several social media platforms.

Still not convinced?

In a recent blog post, Facebook released the percentages that included one saying the amount of videos in users’ feeds has increased by 360% globally. Another great stat said more than half of all daily users view at least one video a day.

Some tips they gave were to post compelling videos that are shareable and with clips no one else has yet. Which should be your quest in anything you post online as a business anyhow, don’t you think?

Want to know more about social media and online marketing? Subscribe to our newsletter here for more industry tips and trends.

Call 800-367-2570 to get started on improving your social media presence.

3 Ways to Plan a Successful 2015 Pinterest Strategy

Posted on January 12, 2015 by - Social Media

Pinterest

How can you tell if your Pinterest strategy needs an overhaul? Well, a good indicator is if your stats have all gone stagnant. If you haven’t gotten any new followers, or an increase in engagement or traffic – these may be signs it’s time to up your Pinterest game.

But just how do you do that?

Here are the top 3 ways to plan a successful 2015 Pinterest strategy:

Optimize Pin descriptions

If you describe your pin using positive descriptions, and the most-searched keywords – you vastly increase the likelihood that your pin will be found and liked/repined. For example, if you pin an outfit you’re selling in your retail store, you’d want to use something like: How gorgeous is this fun, chic dress?! Perfect for that holiday party! And don’t forget to use hashtags! So for this one you may use the hashtags #holidaydress #dress #holidayparty

Be active

If you want to ensure maximum reach and engagement, you need to think like a pinner – or your consumers! They pin almost every day, and so should you. Just taking 10-20 minutes a day to pin makes a huge difference. And don’t forget to notice the boards and pins that get the most likes, re-pins and follows, and be more active on these – after all, people want to see more from you on these!

Pin seasonally

If you want to be relevant, think about what people are interested in at this particular moment. Think about the month, holidays and any big events going on in the world. And think about things that are just popular in general to anyone who’s taking a pin break. Funny, cute, sarcastic, or helpful all fit into this category.

There are also tons more great ideas here, or you can contact our social media specialists to see how they can pin for you!

In conclusion, like most social media platforms, this one demands some attention and thought – something you may not have time for. So let us handle this task for you. Contact us today to learn more, and to see the different packages we have to offer.

2015 Social Media Checklist

Posted on January 7, 2015 by - Social Media

We’re a week into the New Year, but it’s certainly not too late to make some resolutions. In the social media world, things are changing. In fact, they’re always changing and it’s important to keep up.

Luckily, we have made it easy for you. Here’s a list of 8 social media strategies to incorporate in 2015:

1. Create Content

Content

This may seem vague, but that’s because it is. Content can come in a variety of forms. Podcasts, infographics, blog posts, videos, and slideshares are just a few examples. The point you need to remember is that brands need to act more like publishers on social media in 2015. The more you relate to your audience and provide them with relevant, valuable information, the more they will engage and show loyalty to your brand.

Slideshare, specifically, seems to be an up-and-coming social platform, especially for B2B companies. It offers and easy and effective way to create and distribute content. Check it out.

2. Get on Instagram

Insta

Launched only four years ago, Instagram has exploded onto the social media scene and has now reached over 300 million monthly active users. Its success has shown that people are more responsive to visual content. Brands of all sizes have started the Instagram marketing journey and if you haven’t, jump on that bandwagon in 2015.

3. Get on Pinterest

Pinterest

Like Instagram, Pinterest is also a place where visual content thrives and people search for ideas and inspiration. It has gone from a niche platform for artsy women to a platform for all demographics with information on just about everything. It also has shown to be powerful in Google search results and in 2015, Pinterest has made Promoted Pins available to all advertisers for the first time.

4. Give Paid Advertising a Shot

Paid

This is especially important on Facebook. With more companies seeing a decreased organic reach, Facebook’s answer? Pay for advertising. The options within paid advertising schemes are also becoming more advanced, you can better target specific consumers, and many times it’s simply more effective.

5. Create more Video

Video

In 2014, we saw Facebook surpass YouTube for desktop video views for the first time. While YouTube is definitely still important, other social networks (Facebook, LinkedIn, Twitter) have embraced video wholeheartedly. Brands can create their own video episodes, answer questions, give inside looks, and convey information in an appealing way by publishing more videos.

In addition, video also allows brands to be candid and transparent. You will be amazed at how popular a short, yet insightful video hosted on Instagram or Vine can be to your followers. There’s no excuse for brands not to produce video as you no longer need thousands of dollars worth of video equipment anymore, rather maybe just a smartphone.

6. Run a Contest – Create a Hashtag

Contests

One of the best ways to get your followers to participate on one of your social networks is to create a contest. Give something away, promote a charity, or maybe just build comradery around a hashtag.

Hashtag activism and communities that collaborated using a single hashtag hit an all-time high in 2014. We don’t expect that trend to decline in 2015. This is a great way to connect conversations across Facebook, Pinterest, Twitter, Google+, and Instagram and it’s a great way to get your followers to do the work for you.

7. Analyze Deeper

Analyze

Set benchmarks, record data, and ask yourself if the metrics you’re using to measure social media success are actually doing something for your business. Find some new tools to measure your social networks and make adjustments based upon your findings.

8. Keep Learning

Learn

Finally, don’t ever stop learning and progressing. We believe that you can count on these strategies 100 percent in 2015. However, in a few months there will be a new list of predictions and ideas to incorporate as the social media world is always changing and evolving.

Do you need team of professionals to implement these strategies, stay ahead of the curve, and grow your brand on social media for you? Contact us here or call Thoughtwire at 800-367-2570. 

2014/2015: The rise of E-commerce on social media

Posted on December 19, 2014 by - Marketing, Social Media, Uncategorized

shopping

 

 

 

 

 

 

 

 

You may have heard that Facebook and Twitter have been testing out the E-commerce experience by bringing shopping to users in their social streams, but this raises many questions.

Will people get sick of the ads and always paying to promote anything on Facebook?

Do people really want to buy from a place they go to check in on their friends?

Will you click “buy” while scrolling through your news feed or Twitter feed?

Obviously Facebook and Twitter execs hope so, but next year will surely prove to be the year of E-commerce moving full steam ahead on social media platforms. Besides, what if they could “own” a big piece of the pie if they play their cards right? It is a $293 billion pie to be exact. And with social media sites like Facebook and Twitter making it as easy as a couple of clicks – buying without leaving their sites may just be easier than we all thought.

Twitter did try this back in 2013, but the process wasn’t seamless and ended up being rather clumsy. Even Amazon tried its hand at hashtag-based sales, but it wasn’t the best way to get people to buy either.

Facebook tried its hand at E-commerce with the Facebook store program in 2011, which notably ended with huge companies like Nordstrom and The Gap opening then closing their stores within just a year.

So since some analysts predict that Facebook and Twitter are more likely to resemble Starbucks, where people want to hang out there buy never buy anything, where is E-commerce going to really shine in 2015?

Enter Pinterest.

We already know from market research that women are the biggest purchase influencers in a family unit. They are usually involved in or making the final decision to buy, or not to buy for the family.

They’re also the ones who are rocking out Pinterest on a daily basis. Pinterest is, after all, where you go to pin things you want to make, buy or experience. And, Pinterest said that two thirds of its content, or over 30 billion pins, comes from businesses. That is huge!

So, in conclusion, the future of the relationship between E-commerce and social media may be a fuzzy and confusing one, but one thing’s for sure – it’s not going anywhere anytime soon!

Are you cashing in on these huge opportunities to reach your potential clients online? Contact us today to see what our social media specialists can do for you.

1-800-367-2570

2014 Mobile Year in Review, Part 2:

Posted on December 16, 2014 by - Mobile, Social Media

If you missed Part 1, click here to read about four big strides mobile took in 2014 and some predictions heading into 2015. In Part 2, we will cover mobile as it related to social media in the past year.

Mobile > Desktop

2014 was the year where social networking finally became more popular on mobile devices than on desktop computers. The chart below from eMarketer shows the average time spent per day with social networks by U.S. adults. Mobile social networking beat out desktop (online) 35 minutes to 33.

Mobile social networking chart eMarketer

Graphic via eMarketer

Mobile-Centric Social Platforms

This phenomenon started in 2006 with the release of Twitter. It only grew as smartphones were released, user-friendliness improved, and people were able to share pictures, videos, and updates in real time. It’s now hard to imagine actively participating on social platforms without mobile.

SM and Mobile Graphic

 

Instagram reached 300 million users in 2014 and who uses Instagram from a desktop computer? Snapchat, Vine, WhatsApp, and others have exploded with the help of mobile. The revamp of Foursquare has allowed people to leave tips and reviews from their smartphones. Meanwhile, the most downloaded social app in 2014 from Google Play? Facebook.

Proper Brand Strategy Going Forward

You’ve seen the statistics. The trend of mobile social networking isn’t going away either. The good news? You don’t have to build a Responsive website to reach them. Simply be present on platforms such as Instagram, Facebook, Pinterest, and Twitter.

SalesForce released a 2014 Mobile Behavior Report and in the study, the top four reasons consumers like or follow brands on social media using a mobile device are as follows:

  1. Offered coupons or deals

  2. Quick access to information

  3. Like being in the loop

  4. More meaningful content

Those are four things to strongly consider when evaluating your brand’s social media strategy heading into 2015.

Contact Thoughtwire for a comprehensive social media strategy that will grow your audience and help you reach the massive population of mobile users.

Instagram reaches 300 million users; are you growing your brand on it?

Posted on December 11, 2014 by - Marketing, Social Media

Since March, Instagram has grown to reach another 100 million users, topping out at over 300 million as of Wednesday. So if you’re not on Instagram, and you’re involved in any type of business – that’s a rather large piece of marketing pie you’re missing out on. After all, Instagram now has as many if not more users than Twitter. Instagram also plans on cutting down on spammy accounts, and on introducing verified badges for celebrities and brands.

I guess Facebook doesn’t look so foolish after all when they bought it for a cool $1 billion in 2012.

Many business have learned how to grow their brand on this platform by using a few tricks of the trade we’re going to let you in on, while giving a standing “O” to some of Instagram’s all stars.

First up, GE (General Electric)

GE Insta

GE uses Instagram to drive brand awareness in unexpected ways, and to entice consumers to think of GE first when it comes to lots of products and services. And it’s working, since they’ve got 182k followers at the time this is written. As for best practices, they skillfully integrate hashtags and reply to comments where appropriate – all good ideas for being found easily, and for engaging with consumers.

Next up, Nike, with a whopping 8.6 million followers on Instagram as of today.

Nike Insta

Nike uses the power of the hashtag like no other, with #justdoit on many of its pics. And, their PHOTOiD campaign has to be the most successful campaign to date on Instagram, where fans could show off their designing skills by making their own shoe online and sharing it with other followers. Nike understands one thing – people like to be individuals, and show off their creativity in unexpected ways. Sometimes you just need to stand back, and let your consumers do the work for you!

In conclusion, if you want to grow your business on Instagram, but just don’t have the time or skills to really rock it out – contact us. Our social media specialists can manage your IG account for you, and grow your business and brand using tricks of the trade like these – and many more.

Social Media 101 for Dummies: 3 Tips

Posted on December 9, 2014 by - Social Media

SM icons

As the year winds down and you plan your online marketing campaigns for 2015, you may think you know everything there is to know about social media. Or, you may be a beginner who just doesn’t get the value of it – and who doesn’t have time to even check it, much less work it.

Well here are some tips and tricks from our social media specialists you may or may not know. If you’re an expert, they’ll serve as a refresher course; for newbies, take note – these are the basics you need to know to get started and rock out 2015 in a big way.

Social media tip #1: One clear voice.

Make sure that across every platform you choose to utilize, and these days you should at least try to be on Facebook, Google+ and Twitter, that you use the same profile and cover pics on each one – so you’re easily identifiable. This goes for whether you’re a business or an individual. Make sure they’re clear, beautiful pictures, and that they convey a strong message. These will be seen by the world, so make them count. Don’t try to make them fit if they don’t fit, and if you’re not great at Photoshop or graphic design, ask someone who is to do them for you.

Social media tip #2: Show up.

Don’t get on a social media network then drop off the face of the planet. Post at least once a day, and follow, retweet, follow back, plus one, Like, and Share. Be an industry expert, and add a little humor now and then to spice things up. Just show up every day, and add valuable content and insight where appropriate. Just being present can make a huge impact. If your last post was months ago, chances are your Likes and Followers have dropped off significantly. People are content hungry, and they’ll find the information or entertainment they’re seeking from your competitors if not you.

If you’d rather have the experts handle this for you, call us today. 800-367-2570

Social media tip #3: Audit your brand.

Frequently check to make sure you haven’t received any bad mentions, spam mentions, negative reviews, or spam comments on any of your pages. Some of these can be used as customer service opportunities, but many just need to be reported and blocked. Also see what people liked best, what their demographics are, and what they hated. Use this information going forward, and promote your page or boost the posts that got the most attention.

In conclusion, there are tons more tips we could add, but we felt these were the bare necessities for anyone looking to up their social media game – or just stay in the game at the very least.

Contact us today to have our experts work your social media for you.

The 2 main reasons your brand should be on Tumblr and Pinterest

Posted on December 5, 2014 by - Social Media

Tumblr and Pinterest are the fastest-growing social platforms today; but how do you know if your brand should be on them or not?

Yourbrand

You may think that these visually stimulating sites are just for teens looking at fashion pics, or women looking for recipes – but you’d be dead wrong; they’re so much more than that.

Many businesses utilize each of these for very different reasons. For example, if your business involves any kind of pictures, photography, fashion, design, food, or products in general – these are the platforms for you!

If you don’t have time to manage them, or don’t know how, our specialists can help.

Reason #1 you should be on these sites

A picture is worth a thousand words, and a gif is worth 10,000. If you want to appeal to the masses on Tumblr, switch things up and post an occasional gif. People love to re-blog funny ones their followers will like, and it says so much more non-verbally (when involving people) than a still photograph.

Reason #2

You can be seen by potentially hundreds of thousands of people. One of our social media specialists is a foodie, and food blogger, on the side in her spare time. She was posting so many food pics she got asked to be a featured Pinner to a shared Pinterest board that is seen by over 90,000 people on social media! That’s a lot of people seeing her personal website and pics!

It’s all about networking online, getting your brand out there, and enticing (persuading) people to check out your products and services. Be the expert in your field. Take and post pics that make their mouth, or minds, salivate.

If you’re running a business, you don’t have time to pin on Pinterest or reblog and post on Tumblr all day. But our specialists know where to go, and how to get your pics or gifs seen by the right people, much faster. And, they’re not only great what what they do, they actually ENJOY their work!

Call today and see how our social media specialists can help you.