Posted on February 10, 2015 by Thoughtwire News - PPC
Paid search is a great way to be found when users search for a product and/or service. But, like most online advertising, it requires a special skill and process to make the campaign actually receive the desired clicks.
Chances are you are not the only company in your industry participating in Pay-Per-Click paid search. If five clothing companies are all paying for search, and there are only three spots available on the first page of Google, two will be left out. The key to a great PPC campaign is not being left out and appearing before your competition.
PPC management isn’t an easy task—just this week Google AdWords rolled out a new “upgraded URL” algorithm for how tracking is done. Now, the landing page URL and the tracking parameters that encompass the destination URL will be viewed separately.
“Additionally, at some point this year, the Destination URL option will be retired, so you might as well start using the Final URL option described below,” reported Ginny Marvin.
The bottom line is that it can be very difficult to run a successful PPC campaign that leads to conversions and sales. The solution is with PPC management. For only a few hundred dollars more, you can ensure you have a plan that is producing your desired results.
For next-level PPC management, backed by LIVE reviews and results every month, click here or call Thoughtwire Marketing at 800-367-2570. See some statistics on PPC in the infographic below and read about some PPC predictions for 2015 here.
Posted on January 8, 2015 by Thoughtwire News - PPC
You should already know by now that Google is the leading search engine, so if you’re not utilizing Pay-Per-Click (PPC) on it, you should contact our experts now.
But what about the other search engines? Are there any worth your time when it comes to your PPC dollars? Absolutely!
But first, why should you utilize PPC, if you’re not already? Isn’t it too much trouble? Um, not at all! It’s an essential part of any company’s marketing mix, because it’s the best way to buy traffic to your website for the keywords you may not get visits for organically.
So, moving on, what are the search engines that you can utilize PPC on besides Google? Are there alternatives to Google AdWords?
Yahoo! Bing Network
This Network accounts for 30% of the online search share in the entire U.S. So it’s nothing to scoff at. Bing Ads are also cheaper than Google AdWords, and even though traffic may be lower, it’s high quality. And, let’s face it, sometimes quality over quantity is a good thing too.
If you want your banner ads to be put to good use, this is the place. They even say they sell over 6 billion impressions a month. That’s huge! They also have transparent practices, which is a major bonus in this industry.
There are tons more, so check out this article by PPC Hero for more.
But the main point of all of this is that you NEED to start utilizing PPC today, and we’d be happy to explain in detail exactly where your dollars go, and how they’re best spent. Call today! 800-367-2570
Posted on November 6, 2014 by Thoughtwire News - PPC
PPC should already be a part of your online marketing strategy; it’s long been an integral part of the online toolbox for many companies – including your competitors. If it’s not, contact us today.
If it is, you already know how important it is to stay relevant, to employ mobile-friendly efforts, and to ensure the correct audience is being targeted.
But what do the experts say about 2015? What are their predictions? For the full list, click here.
Here are a few of our favs in our own words:
Automation, software tools and conversion-rate optimization methods will maximize the value of each click.
In an effort to save time, view key metrics in a snap and beat out the competition – these methods and tools are becoming even more popular by the second. Soon they’ll be commonplace.
Mobile will remain a driving force of growth.
Location data also comes into play with mobile, which helps us understand more about shoppers. It’s all in an effort to ensure people targeted are in the perfect place to actually buy your products.
Creative is still important.
Beyond focusing on the tools of the trade and automation, you need to make sure your creative is actually appealing. Customization of each message according to the viewer or audience segment is key – as we want to pay attention to what we’re actually saying to the customer, not just measuring and tracking.
In conclusion, there are a lot of opinions out there, many conflicting, but one thing most everyone can agree on is that you need a well-rounded approach in 2015. And you don’t want to trust your PPC campaigns to just anyone. Our experts know exactly what that looks like, because it’s what we’ve done for our current clients, and we’d love to do it for you.
Click here to contact us today, and find out what you’ve been missing. Learn more about our PPC approach, here.