Topic: Branding

Why Email Marketing is Important

Posted on July 15, 2015 by - Branding, Marketing

At the bottom of every major business’ website, you see a button asking you to “Subscribe to Our Newsletter,” but have you ever wondered why that button exists? The truth is that the most successful companies use email marketing to drive sales and customer loyalty. To find out how they do this, we must dive into the world of email marketing.

Why Do Customers Subscribe to Newsletters?

If you think customers subscribe to your newsletter for a multitude of reasons, you might be wrong. A 2014 Nielsen study noted only two major reasons customers subscribe to company newsletters:

  1. 28 percent of online shoppers subscribe to stay informed about a company
  2. 27 percent of online shoppers subscribe in order to save money

With this information, you now know that over half of your subscribers want to either hear company news or receive a discount for subscribing. You also know that if you offer the right discount, 27 percent of your email subscribers are likely to use it, driving your sales during the promotion period.

What Can Email Marketing Do for Me?

By creating an email marketing campaign, you are creating a direct connection to your best customers. When sending emails periodically, businesses are constantly building a relationship with their customers and continually giving them a reason to come back.

Some studies suggest that over 50 percent of people check their email hourly! Your emails can promote current specials, remind customers of deals or simply update subscribers on your business’ news. In any of these cases, your business benefits from increased customer engagement, targeted branding and possibly sales!

Tips for Email Marketing

So now you know what your customers want and how it can help you, but before you begin an email marketing campaign there are four tips from EmailMonday that you should follow:

  1. Do not send too many emails. Send them once per week at most, always at the same time.
  2. Send relevant content to your subscribers. You already know what they want; send it to them!
  3. Make it BIG! Users often complain about their emails being too small to read.
  4. Make sure your website and email are mobile-friendly for your mobile email subscribers.

Call Thoughtwire at (800) 367-2570 or contact Thoughtwire here to get started on your email marketing campaign.

Digital Management from Thoughtwire Media

Posted on November 10, 2014 by - Branding, Marketing, Websites

If you own a website, there are many ongoing aspects to the site that need to be maintained, updated, tweaked and improved upon to ensure you are offering your customers the best possible user experience (UX). A good UX will continue to drive traffic to your website as well as spread the positive message of your brand.

Startup Stock Photo

A lot of website owners simply aren’t aware of all the things that need to be routinely done to keep their website ahead of the competition. Thoughtwire Media is your single source for complete digital management.

For example, do you have a WordPress website? Recently, “multiple vulnerabilities have been announced in the BulletProof Security plugin for WordPress version .51,” wrote Wordfence founder Mark Maunder in an email to WordPress publishers.

Have you upgraded to the newest version of the BulletProof Security plugin? Do you know what to update and when, so your site stays secure and has the latest technology and applications backing the process?

Let Thoughtwire Media ensure you are totally managed online—we do the work while you have total control. Spend your time how you want to and let Thoughtwire worry about plugin upgrades, security, where you appear on search and the overall user experience of your website and digital presence.

Don’t wait; your website could already be compromised. Call Thoughtwire Media now at 800-367-2570.

5 Ways to Utilize The Holidays for Brand Growth

Posted on November 6, 2014 by - Branding, Marketing

November and December Provide Many Marketing Opportunities for Businesses

In the marketing world, Thanksgiving and Christmas begin sometime mid-October, or at the latest, the week after Halloween.

As marketing has gone digital and become more content-focused, the ways that brands can reach, engage, and sell to consumers over the holidays have significantly increased.

At Thoughtwire, we believe that your strategy depends mostly on the nature of your brand or industry, which is why we offer custom and specialized marketing solutions that meet your needs.

However, regardless of the type of your business, there are many ways to add holiday flavor to your online channels, mobile presence, physical location, and/or your community that help boost your brand’s reputation. We created this infographic that lists 5 ways:

Grow your brand for the holidays

Contact us here to inquire about an all-encompassing marketing strategy that fits your business needs and will drive growth over the holidays and beyond.