When it comes to Search Engine Optimization (SEO), the list of tips and tricks can stretch a mile long, but they will forever be overshadowed by one fact: content is king. What you put on your site to gain a visitor’s interest will prove more useful than any SEO tactic. Ask yourself this question: “If my website had the first search engine result for my industry, would I be able to keep it by engaging users?” The fact is, even if SEO strategies work perfectly to drive traffic to the website, if your content does not engage that traffic then SEO is pointless. The best way to engage your visitors is through your visuals. We are going to talk about Photographic SEO, or the practice of using your website’s visuals to help SEO efforts.
Taking a Clean Picture
For many small businesses, the photos that are used on their website are taken by the owner on a basic $100 camera. The sad truth is that visitors can spot this instantly. When it comes to Photographic SEO, hiring a professional photographer to take the pictures for your website can do wonders. It may seem like an unnecessary expense, but clean, crisp photographs build a sense of professionalism to your site that builds trust and portrays quality. If you cannot afford to hire a professional photographer, then Shutterstock and iStockPhoto may become your best friend. If you plan on using stock photos, however, make sure that you exclusively use stock photos. If visitors see a high-resolution, edited photograph next to your cheap camera’s photo, the progress is destroyed.
Showcasing Your Business
Clean, quality photographs on a website are pointless if they do not show visitors what they want to see. Imagine navigating through a hotel’s website, but only seeing pictures of the outside or the surrounding area. Even if the pictures are absolutely beautiful, you won’t be purchasing a room until you see the inside. Better yet, imagine shopping for a car online, but never seeing an image of the entire car or the interior. Your pictures need to showcase what your business has to offer. If you are selling products online, then make sure to take multiple picture from different angles of each product. If you sell services then showcase customers using that service. Until a visitor sees what they are getting for their time and money, they won’t spend either.
If you are worried that your website’s visuals aren’t leading to sales, contact Thoughtwire Media online or by phone at (800) 367-2570.