Monthly Archives: June 2015

Free SEO Tools: Analyzing your Backlinks

Posted on June 24, 2015 by - SEO

Free SEO Tools: Analyzing Backlinks

In the world of SEO, it’s very important that your website acquires healthy backlinks. At Thoughtwire, these link-building strategies are referred to as off-site SEO. They have the power to help or harm your website’s search engine ranking.

Some backlinks are spammy, unnatural and don’t make sense. Others, especially ones from reputable educational or government websites, prove that your URL is legitimate and has a healthy relationship with other proven businesses.

How can you find a list of inbound links to your website? There are several free SEO tools online, including a link analysis report found here on Bruce Clay, Inc. Simply scroll down, enter your URL and see the results.

Don’t just stop there. What you do with this data is extremely important. First, there is a process to removing bad backlinks. Second, you will want to analyze your competitor’s backlink profile to see where you can do better. Finally, you’ll need to pursue additional healthy backlink opportunities.

Link building and backlink analysis can be overwhelming, especially when you consider it’s only one aspect of the larger SEO picture. That’s why we’re here – to implement on-site and off-site SEO strategies that help your business increase its presence online.

Call us at (800) 367-2570 or contact us here to get started.

What’s Trending on Facebook in 2015?

Posted on June 16, 2015 by - Social Media

Trending on Facebook

This report looks at Facebook trends for the top 100 brands in the first quarter of 2015

Social analytics and marketing company, Simply Measured, just released their 2015 Facebook Industry Report where they discussed verticals and types of engagement that are trending on Facebook so far this year.

As Facebook is constantly evolving and changing their algorithm, it’s essential for brands to keep up with the best practices and strategies. Here are a few takeaways from the report:

Less fans, more engagement

Facebook has updated its Page like counts and has decided to weed out a lot of spammy accounts. As a result, many brands have seen their fan count decrease.

Despite having less fans, Pages are seeing more engagement from the followers they have. Shares have increased, in part thanks to the increase of photos, videos and visual content. Advertising through Facebook has also increased 31 percent so far in 2015.

The main takeaway to interpret from this data is to post quality over quantity. Supplement those quality posts by spending some Ad money on Facebook as well.

Engagement by vertical

The vertical with the most posts and most engagement is the Media vertical. This isn’t surprising considering people are more likely to engage/share a relevant news story than content from a retailer, restaurant, etc.

While business services and restaurants have seen the least amount of fan engagement in 2015, they have seen the most fan growth year-over-year from Q1, 2014 – Q1, 2015. Is that a result of more businesses creating Facebook Pages? Possibly. Whatever the case, the fans and followers are there – it’s time to find a way to engage them.

Post engagement

What types of posts are receiving the most engagement? Links and photos are still the most successful types of posts, but videos are rapidly on the rise. From Q4, 2014 – Q1, 2015, video engagement increased 8 percent. Meanwhile, status updates by brands are basically dead and don’t work.

To read the full trends report from Simply Measured, click here. For a custom Facebook strategy that will increase your brand’s presence online, call us at 800-367-2570 or click here to get started.

What You Need to Know from Apple’s Developers Conference

Posted on June 16, 2015 by - Uncategorized

Developers Conference

 

Every year, people in marketing, tech, development and search engine optimization anxiously await the announcements and changes from Apple during the Worldwide Developers Conference (WWDC).

Instead of watching hours of videos or reading lengthy recaps, here are the most important aspects of the conference and how they will impact your life:

New Operating System

The new iOS9 will be released in the fall. If you have an older iPad or iPhone, the operating system will actually work on your device! Also, there’s a new power save feature, so when your battery starts to get low, it will take longer for your phone to die.

Remembering You

Apple knows you have habits, so the goal is for your phone to anticipate what you are going to do before you do it. For example, if you plug in your headphones to the jack, your music will automatically get pulled up. Do you listen to a podcast every morning? Then it will be up and ready for you to hit play before you even roll out of bed.

User Experience

the Apple watch is just one way Apple wants to connect you to your devices and data. Voice recognition, fingerprints and passwords will all be integrated so you have easy access to everything in a fast and secure way.

Questions or concerns about the digital future or what Apple has planned next? Call a digital expert from Thoughtwire now at 800-367-2570 to make sure your company is ahead of the competition.

Google May Delete Inactive Local Business Listings

Posted on June 5, 2015 by - SEO

If you’re unaware – last June Google rolled out, Google My Business. Not to be confused with Google+ brand pages, Google My Business is a place where you can claim your physical listing on Google Maps, list address, hours, phone number, etc., and garner reviews.

local business listing

Google My Business allows for businesses to claim their listing and have a map like this show up in search results.

A Google representative recently posted in the Google and Your Business Help Forum, that inactive Google My Business accounts may be contacted by the company:

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours.”

Managing your Google business listing

Chances are, even if you haven’t done anything to claim or manage your local listing on Google, your business still appears on Google Maps and in Google’s search results. It just doesn’t appear with all the details necessary, and considering the statement above, it may not appear at all if you don’t do anything.

The easiest way to take care of this problem is to contact Thoughtwire and ask about what we call, Hyper Local SEO. This involves claiming your local business listing on Google, displaying your company’s correct addresses, phone numbers, local maps, etc., and consistently optimizing and managing your listing so potential customers can find it easier.

When consumers conduct local searches for say, “businesses near Main Street,” or they directly search for your business, it is essential that your company appears! With information constantly at their fingertips, consumers are conducting local searches more frequently. Your company can’t afford to miss out on their business because of an inactive Google My Business account. Call us today: (800) 367-2570.

Google Steps Up Mobile App Indexing Efforts

Posted on June 5, 2015 by - Mobile, SEO

mobile app indexing

When Google made announcements regarding mobile-friendly search, most people (including us) focused on what this meant for websites that aren’t Responsive. An under-looked part of that announcement was that Google would start crawling mobile apps and surfacing them in mobile search results with mobile app indexing.

Google has taken the next step in this process and has started showing apps in search results on Android first, and now iOS. From their official Google Search blog:

“This week, we’re rolling this out so you’ll start seeing in-app content from an initial set of partners among search results when searching with the Google app or in Chrome for iPhone and iPad (you need to be signed in). From there, just tap the search result to open that app. Try telling Google “I need a reservation at Bombay Cricket Club” and you’ll see results from the OpenTable app.”

While this announcement only includes a small handful of apps, it’s only a matter of time before others are on board. Google will also make it easier for users to discover new apps within Google Search.

Mobile apps have been popular for a few years and have been effective for many companies for reasons aside from appearing more in search results. This announcement just means there is one more reason to develop a mobile app and stay ahead of your competition.

Thoughtwire’s skilled developers can create customized apps for your business on the iOS or Android platforms. To get started, contact us here or call (800) 367-2570.

Controlling Online Reviews

Posted on June 5, 2015 by - Marketing

Online Reviews

You don’t need an in-depth study or 100-page analysis to tell you that people use reviews to help them make purchasing decisions. Just ask yourself, have you ever read a hotel review, restaurant recap or noticed the amount of “stars” next to certain establishments?

Everyone is looking for honest opinions and experiences from real people, devoid of motive. It’s great for consumers and for a lot of online businesses. The problem arises when negative reviews get posted and businesses don’t know what to do them.

The first thing to understand is that reviews are a necessary evil. From an SEO perspective, there’s a good chance more people will go to a third party site to read a review of your restaurant, for example, before they go to your actual website.

“Again, it depends on the business. For example, if it’s a travel-related search, such as a hotel search, you’re going to see TripAdvisor results high up in most cases. How that differs, as far as which review sites predominate for any given search,” said author Bill Tancer.

The key is to ensure there are positive reviews for real people. And to deal with the negative reviews in a way that they disappear.

Are you getting the online reviews you want? Are you having trouble with bad reviews and opinions? Get immediate reputation management from Thoughtwire. Make sure the algorithms see the right reviews to present to consumers.