The Mobile Marketing Boom

Posted on April 7, 2015 by - Mobile

Mobile Marketing

 

In case you haven’t noticed, mobile marketing is at an all-time high, reaching you wherever you are – and wherever your customers are. Say you’re listening to your favorite Pandora station, you’ve likely heard ads there, and seen the pop ups. And you’ll see ads within several other apps as well.

So the question remains, why aren’t you advertising your business where your customers are most? On their mobile phones.

You can’t walk 10 feet these days without almost bumping into someone who has their head down because they’re looking at their smartphone. We take them everywhere, to work, the gym, home, out to dinner – they are a part of us.

So reaching your customer like never before means knowing their behaviors and adapting accordingly.

Enter mobile marketing.

Here are some quick facts about mobile phones, just to get you started

  • There are currently over 4 billion mobile phones in use globally at any given time.
  • Of those 4 billion, over 1 billion are smartphones.
  • Over half of all searches take place on a mobile phone.
  • A third of Facebook’s 700 million users use Facebook mobile.
  • Half of Twitter’s 175 million users are using Twitter mobile.

If you advertise in mobile, it’s important to have a mobile-friendly website to direct people. Why, you ask? Because these potential customers spend more average time on your site, engage more, there’s a reduced bounce rate, and there’s a faster loading time.

All of these facts point to more leads, conversions and sales – which means more money in your pocket.

Isn’t time you tried mobile marketing?

Learn more here, or give us a call to speak to an expert. 800-367-2570

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