Monthly Archives: March 2015

The latest Facebook news

Posted on March 31, 2015 by - Social Media

Latest Facebook News

There are a lot of changes going on at any given moment in the social and digital world, and we like to keep you updated as we discover them – to keep you up to date and aware for your future campaigns and endeavors.

Today’s news is all about Facebook, and before you go thinking it doesn’t apply to your business, know even the smallest news in Social Media could give you a leg up on the competition.

So what’s new with Facebook? Well, there are several things actually.

1. Facebook made it easier to find events to attend

How, you ask? By allowing you to subscribe to events from specific pages. So let’s say you see a local concert coming up in your area and want to know the scoop as soon as it’s posted. Just click on the Events subscribe button, and you’re all set! You can even keep track of however many events you want from your events dashboard in the app on your phone or PC.

2. You can use Facebook for thank-you notes

You may have thought these were a thing of the past, but people still enjoy receiving them. And if you can’t send a handwritten one, the next best thing besides an email? Facebook. This way, it’s a public way of showing gratitude, and it’s quicker than snail mail. This isn’t really new, it’s just that now you can tag your friend in the pic of the gift they sent you, and send a thank you message letting them know how much it meant to you. Ok, so they’re not actual thank you notes, but they work just the same only on a public stage.

How can your business utilize this? Take a picture of the note, item, person, etc. and tag the other company or person you do business with who you’re thanking. Simple as that!

3. Facebook is trying to reel teens back in with upgraded Messenger features

JibJab, Bitmoji and Stickered are all in the mix for ways to get teens back to Facebook. JibJab is of course the one where you can create wacky, custom GIFs; Bitmoji is where you can put emoji characters on a person’s face; and Stickered is a digital sticker app. Will it work? Well, it remains to be seen, but ones things for sure – Facebook isn’t going to stop innovating any time soon.

Want to stay up on the latest social media and digital trends? Subscribe to our newsletter.

Wishing you had an expert to handle your entire social media presence for you? Contact our specialists today!

Google/Twitter Partnership Shows the Future of Search

Posted on March 24, 2015 by - Social Media

GOOGLE-TWITTER

 

 

 

 

 

 

 

As one second just passed, 40,000 searches were conducted on Google. The search giant doesn’t just want to provide search results, they want to provide you with the most relevant and accurate results possible.

If a user searches, Plato’s birthday, Google wants the date and associated information to appear instantly. Google would like to be able to answer all of your questions and curiosities without you ever having to click on a website.

In order to achieve those goals, Google has one of the most advanced (and as a result, ever-changing) algorithms as it relates to searching keywords. But it wants more data.

That’s why Google and Twitter reached an agreement in February that will allow the web crawler total access to the stream of Twitter, referred to as the “firehose.” The firehouse puts out about 9,000 tweets per second, so that’s a lot to index and crawl independently.

Now Google has access to the extremely timely information posted on Twitter, without having to wait and sift through it.

This also furthers the argument about how search engine optimization and social media are tied together. You need a strong social presence if you want to be seen above your competition. Social media is also a great way to get extremely valuable backlinks to your website.

Is your Social Media campaign growing by the day? If you aren’t getting the likes, retweets, shares and posts you want online, call Thoughtwire Marketing: 800-367-2570.

March Madness for Marketers

Posted on March 23, 2015 by - Uncategorized

How your brand can leverage live events to sell products and services

In the information-obsessed world we live in, popular events, news stories and trends don’t occur anymore without the commentary of millions on Social Media.

Whether it’s The Super Bowl, The World Cup, an Apple keynote speech or even the anniversary of September 11 – brands, for better or worse – are attempting to use trending events to gain recognition and ultimately, sell their products and services. How can a breakfast establishment make use of Apple revealing its newest products to the world? Like this:

Dennys Apple Live Tweet

Denny’s brilliantly parodies Apple in promoting their “thinnest MacBook yet”

The downside of participating in this type of real-time marketing is that it comes with the risk of coming across snarky or annoying and at worst, very insensitive. For example, the Seattle Seahawks went way overboard with this tweet (which is now deleted) on Martin Luther King Day just after they won a big playoff game:

Seahawks MLK Day Tweet

The Seahawks later apologized for comparing the struggle of winning a football game to the struggle of Dr. King’s fight for civil rights and of course, they aren’t struggling to sell tickets. But your brand isn’t the Seattle Seahawks so public opinion might not be so forgiving. The point is, don’t go overboard and keep it lighthearted because when used right, this type of marketing can really help your brand.

That brings us to March Madness. A brand’s real-time marketing playground. As major Tournament-related storylines trend on Social Media, here is how some companies are chiming in:

March Madness for Marketers March Madness for Marketers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pizza Hut had a very interesting strategy according to an AdWeek article:

“What’s interesting is Pizza Hut had purchased Promoted Tweets for the Twitter hashtag/search term “Georgia St bball” ahead of time, even though the team wasn’t expected to be competitive, much less win. Meanwhile, in the moments before and after Hunter’s big shot, other brands began jumping on board with quick social ad buys.”

Pizza Hut didn’t even attempt to make their Promoted Tweets relevant to basketball, they instead used a Twitter search term as a way to get eyes on their Stuffed Crust pizza special.

Pizza Hut Promoted Tweet

Creative contests are another way to get in on the action. Red Gold Tomatoes is hosting a “Queso Madness” Bracket Challenge. They’re prompting users to choose between 16 Queso recipes in a tournament bracket. Anyone who picks the winner will be entered in a drawing to win a $350 Red Gold Queso Prize pack. This promotion will most likely draw a ton of traffic to their website, grow their Social Media presence, please their customers and ultimately, make money.

Another disclaimer to these real-time marketing efforts is that, unless your brand is an official partner and corporate sponsor of the NCAA, you have to be careful how you use trademarked terms such as, “March Madness” in marketing efforts. Of course, there are ways around this.

While this type of engagement may seem silly, March Madness for marketers is no joke. Brands, large and small, are spending more time and money every year in an effort to leverage trending topics on Social Media. In order to compete, you can’t ignore how Social Media and real-time marketing can boost your brand.

If you want to participate in real-time marketing and have a team of Social Media experts consistently manage your online presence, contact Thoughtwire here or call us at 800-367-2570.

5 Ways Your Online Marketing Can Improve

Posted on March 19, 2015 by - Marketing

Online Marketing

 

 

 

 

 

 

 

Since the beginning of the Internet, companies have been looking to use the powerful system of interconnected computer networks to sell their products and services.

Internet marketing has drastically changed since the early days of keyword-stuffing and creating bad backlinks. Google and Social Media are probably the main factors in the evolution of online marketing.

With Google emphasizing user experience and a wide array of factors for ranking on the Search Engine Results Page (SERP) and Social Media being as powerful as ever in getting eyes on your business, it’s essential to stay ahead of the curve and exhibit forward-thinking when it comes in online marketing in 2015 and beyond.

Here are 5 ways your online marketing can improve:

1. Have a mobile-responsive website: In 2015, your website must be found easily on a smartphone or tablet. Having a high-quality, fast-loading mobile website will satisfy your customers and help your SEO efforts.

2. Create and share more video: Video travels more easily now than it ever has. YouTube was instrumental in popularizing the “viral video,” but now most Social Media platforms support embedded video. It’s not go-viral-or-go-home, either. Creating explainer videos or video ads are important in spreading your message, even if they don’t have 2 billion views.

3. Practice mobile marketing: Location-based marketing and beacons are becoming more popular in drawing foot traffic. Mobile coupons and contests are also effective in targeting shoppers during holidays or big events.

4. Create, find and share: Create content, find your niche and share what you have to say! It’s a 3-step process that is easier said than done. However, creating high-quality content and finding the right places to share it will do wonders for your online marketing. You should have a strategy that incorporates your blog and Social Media.

5. Create a mobile app: Mobile apps aren’t for everyone. They aren’t necessarily one of the staples of a great online marketing plan but with Google announcing Mobile App Indexing and the continued rise in smartphone usage, if you can create a relevant mobile app for your business, all the better!

At Thoughtwire Media, we have experts in place that can help you with any of the above online marketing strategies. If you need a customized online marketing strategy that is customized for your business, contact us here or give us a call at 800-367-2570.

3 Tips for Using Hashtags Properly

Posted on March 18, 2015 by - Social Media

We’ve all seen those Instagram and Facebook posts littered with hashtags for days. And of course the tweets that are barely readable due to so many mentions and hashtags. So you may be wondering, how many is too many? Is there a golden rule when it comes to using hashtags properly?

The answer is a resounding yes!

Using hashtags properly

 

The only reason to use a hashtag is to be found more easily. If it’s not a real hashtag, or one that others have used, it’s likely not going to make much sense. Now, if you’re trying to start your own, that’s great – way to be a pioneer. But if you’re not trying to rally around a cause or movement and you don’t have a huge following, you will get better results from using relevant, popular hashtags. This brings us to tip #1:

1. Don’t use a hashtag just because it’s popular

This goes back to being relevant. If you are trying to jump on the hashtag-of-the-day bandwagon, at least make sure your post and the hashtag coincide. Otherwise it’s pretty pointless and obvious what you’re trying to do. Remember, many of us want to be marketed to in a way that isn’t so “in your face.”

2. Don’t use super-long hashtags

If I can’t even figure out what you’re trying to say because your hashtag is 45 characters long – you’ve lost your audience. Let’s face it, hashtags are hard enough to read sometimes without complicating matters. So try to keep it to three words at most, to make it easier to read.

3. Three is the limit

Most social media professionals would agree that anything more than 3 hashtags and you’re overwhelming the audience. This is especially true for Twitter, since you don’t have as much to work with and space is limited. As with writing any kind of quality content, choose your words wisely. Quality over quantity always prevails.

In conclusion, there are many more tips we could share with you, but these are the most basic we thought you should know.

And don’t forget, our social media specialists can manage your profiles and pages for you. Contact us today to learn more, and to hear about our affordable packages.

Google Keeps Getting Scarier

Posted on March 17, 2015 by - Uncategorized

Secret Barges and Offshore Facilities 

There once was a company that helped you find things on the Internet. They accomplished this via a very efficient and easily updatable search engine. Like Kleenex and Xerox before them, to search for something online was replaced with “Google it.”

When billions of people use your service and you make billions of dollars, the empire tends to grow.

In 2007, Google contacted the U.S. patent office and filed for a “water-based data center.” The company responsible for helping you find “cats running into glass doors vids” is now pioneering technology like wave-based electrical generators, salt water cooling units and a floating seagoing “technology exhibit space.”

At least they are being open about all of that, right? Nope. News Station KPIX-TV/CBS in San Francisco uncovered what would be later dubbed, “The Google Barge,” a top secret superstructure docked in the bay.

The Google Barge

 

The Coast Guard eventually shut down the project after safety concerns and a lack of exits. But originally, the Coast Guard was mute on the issue because they had signed a nondisclosure with Google.

When you build and work and experiment off-shore, you aren’t tied to the same laws and regulations as you are on land.

The Google Barge was moved in the middle of the night to be scrapped, along with two other barges that were discovered off the shores of Portland, California, and Stockton, Maine.

Chances are, no one will ever know what was inside of those secret crates, but it’s safe to assume many other special projects have already begun.

For everything you need to know about Google and online marketing, call Thoughtwire Media: 800-367-2570.

New Search Changes—What You Need to Know

Posted on March 16, 2015 by - SEO

The biggest event in search this month was the SMX West convention where industry leaders came together to discuss the future of search.

Why is search so important? How big has search become? Well, in 2012, Google was crawling 20 billion websites a day. Now, it is 1 trillion. There’s no point in having a website if the user can’t find it. Most people don’t type in the URL exactly—they rely on search. Even when it is a URL they have memorized—if the URL is too long, the user will just search it for a quicker result.

New Search Changes

 

 

 

 

 

 

 

 

Here are some key takeaways from SMX West that you need to know for your digital presence and marketing strategies:

1. The search engine results page continues to change. It is even harder to have your website appear above the fold in organic search. With paid ads, the knowledge graph and format changes, you have to have amazing SEO or you will be lost online.

2. More users are finding direct answers. You need to create content and have your site set up so that Google and the other crawlers know what’s on your pages and can show the answers people want.

3. Search results are becoming flooded with pictures, ads, comments, reviews and general information. The results page is becoming convoluted, so your website and content must stick out to be noticed.

If you have any questions about the dominance of your digital presence or want to make sure that you get noticed on search, call Thoughtwire Marketing now: 800-367-2570.

Website not Mobile-Friendly? Don’t Even Bother

Posted on March 9, 2015 by - Mobile

Google’s new mobile-friendly ranking factor to affect millions of businesses 

It’s been a trend for the last five years and it’s not slowing down—people’s main access to the Internet is through a mobile device. Your smartphone, for example, is always within reach, it just takes a tap to get online and with so many WiFi hot spots, access is cheap or free.

Here’s the value: billions of consumers get online to find products and services like the ones you offer. The majority of people do so from a mobile device. If you don’t have a mobile-friendly website, you won’t be found and customers will go to the competition.

Step 1: get a Responsive website so your content can be viewed regardless of the screen.

Step 2: get Search Engine Optimization (SEO) for your new website. Google has recently updated their mobile search algorithm. That algorithm decides what websites to put on the first page of search. If you aren’t in line with the algorithm, your page rank will plummet and you won’t get the traffic and sales you desire.

Where to get started with a new, Responsive, mobile-friendly website? Call the Design and Development team at Thoughtwire: 800-367-2570.

Already have a Responsive site but want to ensure you show up on the first page of search? Call Thoughtwire: 800-367-2570.

Understanding Facebook Insights

Posted on March 6, 2015 by - Social Media

Using Facebook Insights in determining when to post and what types of posts get the most engagement

If you manage a company or brand on Facebook, you have likely noticed that Facebook Insights is a very helpful tool. With so many other social analytics monitoring options on the market, Facebook, of course, has to compete by providing their own.

Insights provides a wide array of information about your Page’s performance including: demographic data, how followers are engaging, how many people see your posts and much more. If you have never explored this information, get there by clicking Insights on your Profile Page.

Facebook Insights

When your fans are online

Determining when to post is important in getting eyes on your content. Facebook gives you this information and it looks like this:

Facebook Insights

The number above each day indicates how many of your fans were on Facebook during that day. You can also see what time they were online.

Between 3-4:00 a.m. isn’t the best time to post because the least amount of your fans are online. On the contrary, some suggest posting during down times because there is less competition from other brands and you might getting a running start when traffic does spike.

Post types

Facebook also calculates the success of different post types based on average reach and engagement. Here are some of those statistics from a brand new Page we just started managing:

Facebook Insights

Based on this company’s audience, photos are seen and engaged with far more often than text-only status updates and posts that include a link. More pictures, video and visual content are generally encouraged, but this information will look different for every Page.

It is important for Facebook admins to continually learn, record and analyze data like this from Facebook Insights. Getting your followers attention certainly requires exceptional content, but it also requires good timing.

For a brilliantly customized Social Media strategy and a Social Media Manager that will create branded content, analyze your audience and grow your company or brand’s presence online, contact Thoughtwire Media here or call us at 800-367-2570. 

Tips for Selecting the Perfect URL

Posted on March 4, 2015 by - Websites

Google just outbid Amazon and the world for exclusive rights and ownership to the top-level domain “.app.” Dot app only cost $25 million.

There was a time that you only had to worry about what came before “.com.” Now, as the Internet exponentially grows, your website address has to hit the mark. Here are a couple of tips to ensure you are choosing the best domain name and gTLD:

Selecting the perfect URL

 

 

Don’t overpay: Even if your store is called “Johnny’s Bagels,” and your feel like you must have johnnysbagels.com, it’s simply not worth getting into a bidding war or making a deal with the current owner that will cost you thousands.

Think locally: Come up with web addresses within your location, like bostonbagels.com, or considering your specific neighborhood. Remember, with the right SEO and web content, the web crawlers will know that you are a bagel store and that it’s called “Johnny’s.” The URL doesn’t have to be a perfect match.

Explore gTLDs: Google wouldn’t have paid millions if they didn’t think the future was in different endings besides “.com.” Investigate johnnys.bagels or johnnysbagels.food and similar gTLDs in your industry.

Buy common domains: As long as they are cheap, you can buy the “.net” and other versions of your URL. You can even do misspellings. If you misspell the Nissan Finance website, you are redirected to the Mazda homepage. They bought the misspelled versions of the Nissan web address.

Need help getting the perfect URL for your business? Call Thoughtwire Media: 800-367-2570.