Does your company have a video on YouTube? If you currently have a video on that platform, or if you have one in production, you need to know about the recent changes to the YouTube ad and branding policy.
YouTube used to be a great place for businesses and brands to showcase their products and services. That has all changed now. Videos showing overlays of sponsor logos and brands will be removed unless you pay Google, the owner of YouTube, for advertising.
On one hand, you could argue that it was inevitable. There are hundreds of thousands of businesses on YouTube, using the platform to make money. YouTube wants a piece of that action. Google knows from their own paid ads on search the billions that can be made off of online advertising.
The other side of that argument is that YouTube should no longer claim to be a free site in which to upload video content.
As far as of the policing of the policy change, no one is quite sure how effectively Google can sweep and check millions of videos. But the truth is that tomorrow you could have a video with thousands or millions of views be removed from the server, never to be seen again.
“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”
The policy does have a loophole, however. If you want to ensure your video content remains on YouTube, call Thoughtwire Media right now at: 800-367-2570.