Facebook is making another change. This time, it’s not a News Feed algorithm change but something a little more exciting, especially for brands and retailers.
With the changes in Facebook’s organic reach, we predicted that 2015 would be the year of paid advertising on Facebook. The announcement of the new ad type, Facebook Product Ads, should make this process even more efficient.
Dynamic Product Ads
With Facebook’s new dynamic product ads, you will be able to promote various products across multiple devices.
Rather than having to create and configure different ads for different devices and products, you can creatively do it all at one time. These campaigns can be set up to run continuously and to reach the most relevant shoppers.
Kristi Argyilan, Senior Vice President at Target, had the following to say about dynamic product ads:
“With dynamic product ads, Target has been able to more easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices – an important and fast-growing area for Target – where we’re seeing two times the conversion rate.”
Facebook’s multi-product ad type will have the capability to show several of your products in one scrolling ad. Facebook hypes it as, “a highly engaging and visually rich way to increase sales and grow your business.”
Brands will be able to get creative with this too. Whether you want to show multiple products or tell a story through pictures, it will be interesting to see how creative businesses get in order to gain the attention of consumers.
Does your business want to reach potential consumers and expand your online presence? Contact our Social Media Specialists and we’ll have you on your way to expanding your social circle with customized management and advertising plans.