Daily Archives: Tuesday, February 10, 2015

3 Tips to Increase Your Facebook Likes and Followers

Posted on February 10, 2015 by - Social Media

Facebook

Everyone wants followers, well, at least they do if they have a company Facebook Page. But getting those organically can be difficult without some pretty big giveaways or already established word of mouth – and an amazing offline reputation.

So what are some ways you can increase your Facebook Likes and Followers and in turn, grow your business?

1. Promote your Page

This should be the very first thing you do once you create an awesome Page. By awesome Page, of course I mean beautiful cover and profile pictures, and lots of clear information listed in all about you areas. Promoting your Page properly is the single best way to get more Likes and Followers, especially if you have an expert set all the parameters for you. Click here to contact one of our specialists. You can be as broad or as specific as you want, and spend as little as $5 a day to start.

2. Post visually stimulating content

Text-only posts should be limited, because if you didn’t hear, Facebook’s algorithm doesn’t place those as often or as a priority in people’s news feeds anymore. Not to mention, people are more likely to be drawn in by something visual. Try to always use a clear, beautiful picture that adds to your message. And don’t forget videos, they get clicked on 12 times more than pictures. Too much can be overkill so keep posts balanced.

3. Post Frequently

Of course you shouldn’t post just to post, but getting something out there keeps you in the game, keeps you at the forefront of people’s minds and ensures you stay relevant to your target audience. But it doesn’t always need to just be news, or “all about you” posts – make sure you are posting engaging content that stimulates thoughts and conversation.

We realize that you may not have time for all of this, so that’s why we have social media specialists who can create and manage your page for you. Call today to learn more about our packages and what we can do for you! 800-367-2570

How’s Your PPC?

Posted on February 10, 2015 by - PPC

PPC

Paid search is a great way to be found when users search for a product and/or service. But, like most online advertising, it requires a special skill and process to make the campaign actually receive the desired clicks.

Chances are you are not the only company in your industry participating in Pay-Per-Click paid search. If five clothing companies are all paying for search, and there are only three spots available on the first page of Google, two will be left out. The key to a great PPC campaign is not being left out and appearing before your competition.

PPC management isn’t an easy task—just this week Google AdWords rolled out a new “upgraded URL” algorithm for how tracking is done. Now, the landing page URL and the tracking parameters that encompass the destination URL will be viewed separately.

“Additionally, at some point this year, the Destination URL option will be retired, so you might as well start using the Final URL option described below,” reported Ginny Marvin.

The bottom line is that it can be very difficult to run a successful PPC campaign that leads to conversions and sales. The solution is with PPC management. For only a few hundred dollars more, you can ensure you have a plan that is producing your desired results.

For next-level PPC management, backed by LIVE reviews and results every month, click here  or call Thoughtwire Marketing at 800-367-2570.  See some statistics on PPC in the infographic below and read about some PPC predictions for 2015 here.

PPC