Daily Archives: Friday, February 6, 2015

SEO Explained Simply

Posted on February 6, 2015 by - SEO

SEO Explained Simply

Image via Alexis Wilke

Billions of consumers search for products and services online. When the results come back, 75 percent of those users never go past the first page. When they want to buy, they click on the first-page results. If you do not appear on the first page, you simply can’t compete with the others in your industry or field.

Search engine optimization (SEO) is the process of enhancing your website, including front end and back end changes, content refreshing and improving the user experience (UX).

Full disclosure: the art of SEO is extremely difficult because the search engine algorithms change almost daily. Think of it like a lawyer that would have to constantly re-study and learn new laws before court every time.

The key to finding an SEO firm that actually puts you first on search is through results. Do they review analytics and tracking and data with you, LIVE, every month? Can you see a steady and constant growth of your website ranking?

If profit is an end goal of your business, get the absolute best SEO with an easy click. It’s simply a matter of results. Results that you can see working every month.

Twitter’s Deal With Google

Posted on February 6, 2015 by - Social Media

What You Need To Know About Twitter Partnering Up With Google

Twitter's Deal With Google

In case you haven’t heard, Twitter’s CFO, Anthony Nato, really wants Twitter to be one of the top revenue generating Internet companies in the world – reaching $14 billion a year in the next decade. In fact, those were his exact words. And what’s the best way to do that? Well, there were lots of options and plans discussed, but one of the first things they did was partner back up with Google. I mean, how could you not want to partner with a giant like Google?

You may recall in 2009 the two companies agreed to allow tweets to display in Google search results. But this fizzled after a couple of years due to the COO of Twitter wanting more control of the content. Now however, this deal may lead to an increase in both revenue and traffic – something Twitter could use more of. After all, they may have exceeded revenue estimates last quarter, but user growth continues to slow.

Twitter’s plans are rather detailed and extensive, so we’ll spare you the details – but basically they want to monetize syndicated content, and diversify their advertising products. Which is really a good plan regardless of the quarter or the partnership, when you think about it.

 What Are You Likely To See Going Forward?

Well, you may see more promoted tweets popping up again, on Google and on Flipboard, or elsewhere. And you may see a new feature they’re toying with called Instant Timeline, which would show up as relevant search results even if you’re logged off of Twitter, or don’t have an account yet. It’s another genius idea for getting more people to sign up – so they can view the content they just clicked on.

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